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All Journal Madani: Multidisciplinary Scientific Journal Proceeding International Conference on Islamic Economics Community Services Jurnal Ekonomi dan Bisnis
Atika, Nanda Nurul
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Studi Kasus: Keberhasilan Platform E-Commerce Khusus Produk Digital Dan Konten Online Atika, Nanda Nurul; Nasution, Muhammad Irwan Padli
Surplus: Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2023): Desember 2023
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v2i1.646

Abstract

Artikel ini menggunakan metodologi kualitatif dengan literatur review. Dalam penelitian ini, Teknik literatur digunakan untuk mengumpulkan data, dimana penulis mengumpulkan informasi keberhasilan e-commerce khusus produk digital dan konten online. e-commerce adalah kumpulan bentuk bisnis elektronik dan berfokus pada transaksi di Internet sebagai perantara pertukaran barang atau jasa antar bisnis. Berbagai platform e-commerce yang kini dikenal di Indonesia seperti Lazada, Tokopedia, Shopee, Bukalapak, Blibli. Lebih dari separuh ekonomi digital berasal dari e-commerce. Faktanya, (transaksi) diperkirakan mencapai Rp 600-700 triliun tahun ini, jual beli melalui e-commerce disebabkan beberapa faktor, salah satunya meningkatnya branded content dari influencer media sosial atau selebritis, yang berdampak terhadap kesuksesan e-commerce. bisnis Konten online yang mereka berikan menarik perhatian generasi milenial. terutama produk digital, (non-fisik) yang dibuat atau diproduksi dalam bentuk digital yang digunakan melalui perangkat elektronik. berupa : E-book, Konten Streaming (Netflix,spotify), dan Video Games.
Strategi Pemasaran Digital Dalam Meningkatkan Revenue E-Bisnis Live Streaming di Shopee Zahara, Nabila; Atika, Nanda Nurul; Pitaloka, Sekar Widyamada; Lubis, Syavina Nadhira; N, Nurbaiti
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 1 (2025): February
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

This research aims to analyze whether the marketing strategy with the live streaming feature is effective for revenue at Shopee. This research uses descriptive qualitative research methods, which focus on collecting and analyzing data in words to understand the phenomenon being studied. Based on the results of research using the literature review method that has been carried out, it can be concluded that Shopee's digital marketing strategy, using the live streaming feature (Shopee Live), has a positive effect on increasing e-business revenue. With changes in consumer behavior shifting from traditional to online shopping, Shopee utilizes the Shopee Live feature to create direct interactions between sellers and buyers. This interaction introduces products in real-time and provides a more engaging shopping experience. Utilizing digital marketing allows Shopee to understand consumer preferences and tailor marketing content effectively. The research results show that this effective and responsive marketing strategy has succeeded in increasing purchasing decisions for potential consumers which can increase e-business revenue.
Optimizing Motivation in Purchase Decision-Making for MOSSDOOM Products on the Shopee App Wijaya, Sabrina Noor; Zahara, Nabila; Atika, Nanda Nurul; Nurlaila, Nurlaila
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

E-commerce has experienced rapid growth in recent years, transforming consumer shopping patterns from traditional methods to online shopping. Mossdoom, a local fashion brand that has seen significant growth in 2023-2024, has successfully attracted consumer attention through high-quality bags at affordable prices on e-commerce platforms such as Shopee. However, the lack of optimal understanding of factors influencing consumer purchasing motivation poses challenges for Mossdoom in enhancing sustainable purchasing decisions. This article employs deep interview and collaboration methods to identify the factors affecting consumer motivation in purchasing Mossdoom products. The findings indicate that consumer motivation, including needs, online shopping convenience, and reviews from other buyers, significantly influences purchasing decisions. By leveraging marketing strategies based on an understanding of consumer motivation, Mossdoom can enhance the appeal of its products on the Shopee e-commerce platform. The training provided to business actors and consumers successfully increases understanding of the importance of motivation in purchasing decisions and provides valuable insights for developing more effective marketing strategies. This article suggests that Mossdoom strengthen its brand image, optimize product presentation, leverage positive reviews, and collaborate with influencers to achieve sustainable sales growth.
Co-Authors Lubis, Syavina Nadhira N, Nurbaiti Nasution, Muhammad Irwan Padli Nurlaila Nurlaila Pitaloka, Sekar Widyamada Wijaya, Sabrina Noor Zahara, Nabila