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Atika, Nanda Nurul
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Studi Kasus: Keberhasilan Platform E-Commerce Khusus Produk Digital Dan Konten Online Atika, Nanda Nurul; Nasution, Muhammad Irwan Padli
Surplus: Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2023): Desember 2023
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v2i1.646

Abstract

Artikel ini menggunakan metodologi kualitatif dengan literatur review. Dalam penelitian ini, Teknik literatur digunakan untuk mengumpulkan data, dimana penulis mengumpulkan informasi keberhasilan e-commerce khusus produk digital dan konten online. e-commerce adalah kumpulan bentuk bisnis elektronik dan berfokus pada transaksi di Internet sebagai perantara pertukaran barang atau jasa antar bisnis. Berbagai platform e-commerce yang kini dikenal di Indonesia seperti Lazada, Tokopedia, Shopee, Bukalapak, Blibli. Lebih dari separuh ekonomi digital berasal dari e-commerce. Faktanya, (transaksi) diperkirakan mencapai Rp 600-700 triliun tahun ini, jual beli melalui e-commerce disebabkan beberapa faktor, salah satunya meningkatnya branded content dari influencer media sosial atau selebritis, yang berdampak terhadap kesuksesan e-commerce. bisnis Konten online yang mereka berikan menarik perhatian generasi milenial. terutama produk digital, (non-fisik) yang dibuat atau diproduksi dalam bentuk digital yang digunakan melalui perangkat elektronik. berupa : E-book, Konten Streaming (Netflix,spotify), dan Video Games.
Strategi Pemasaran Digital Dalam Meningkatkan Revenue E-Bisnis Live Streaming di Shopee Zahara, Nabila; Atika, Nanda Nurul; Pitaloka, Sekar Widyamada; Lubis, Syavina Nadhira; N, Nurbaiti
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 1 (2025): February
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

This research aims to analyze whether the marketing strategy with the live streaming feature is effective for revenue at Shopee. This research uses descriptive qualitative research methods, which focus on collecting and analyzing data in words to understand the phenomenon being studied. Based on the results of research using the literature review method that has been carried out, it can be concluded that Shopee's digital marketing strategy, using the live streaming feature (Shopee Live), has a positive effect on increasing e-business revenue. With changes in consumer behavior shifting from traditional to online shopping, Shopee utilizes the Shopee Live feature to create direct interactions between sellers and buyers. This interaction introduces products in real-time and provides a more engaging shopping experience. Utilizing digital marketing allows Shopee to understand consumer preferences and tailor marketing content effectively. The research results show that this effective and responsive marketing strategy has succeeded in increasing purchasing decisions for potential consumers which can increase e-business revenue.
Optimizing Motivation in Purchase Decision-Making for MOSSDOOM Products on the Shopee App Wijaya, Sabrina Noor; Zahara, Nabila; Atika, Nanda Nurul; Nurlaila, Nurlaila
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

E-commerce has experienced rapid growth in recent years, transforming consumer shopping patterns from traditional methods to online shopping. Mossdoom, a local fashion brand that has seen significant growth in 2023-2024, has successfully attracted consumer attention through high-quality bags at affordable prices on e-commerce platforms such as Shopee. However, the lack of optimal understanding of factors influencing consumer purchasing motivation poses challenges for Mossdoom in enhancing sustainable purchasing decisions. This article employs deep interview and collaboration methods to identify the factors affecting consumer motivation in purchasing Mossdoom products. The findings indicate that consumer motivation, including needs, online shopping convenience, and reviews from other buyers, significantly influences purchasing decisions. By leveraging marketing strategies based on an understanding of consumer motivation, Mossdoom can enhance the appeal of its products on the Shopee e-commerce platform. The training provided to business actors and consumers successfully increases understanding of the importance of motivation in purchasing decisions and provides valuable insights for developing more effective marketing strategies. This article suggests that Mossdoom strengthen its brand image, optimize product presentation, leverage positive reviews, and collaborate with influencers to achieve sustainable sales growth.
Implementasi Kebijakan Manajemen Risiko Terhadap Stabilitas dan Kinerja Keuangan Suatu Perusahaan Zahara, Nabila; Atika, Nanda Nurul; Pitaloka, Sekar Widyamada; Lubis, Syavina Nadhira; A, Arsyadona
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 12 (2025): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

With the rapid development of the global economy in a company, of course, it will not avoid a risk. Risk is an adverse consequence caused by unforeseen circumstances, and is an uncertainty relating to prospective profits or losses. The purpose of this article is to gain an in-depth understanding of the effect of risk management policies on the stability and financial performance of the company. Which is where this research uses a literature study approach (library research) which focuses on theoretical analysis of various relevant literature sources. The results can be seen that the implementation of risk management policies in general makes a positive contribution to the stability and financial performance of the company. Despite the positive impact, there are challenges or obstacles in its implementation, including very complex costs, as well as regulations that are constantly changing. However, with the right strategies and steps the company can handle this and can minimize risk.  
Implementasi Pelatihan Kewirausahaan sebagai Upaya Menumbuhkan Jiwa Ekonomi Kreatif pada Siswa MTs Al- Ikhlas Perk. Membang MudaPerkebunan Membang Muda Atika, Nanda Nurul; Salsabilla, Salsabilla; Lubis, Syavina Nadhira; Akbar, Rohid; Sampurna, Ahmad
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 3 (2026): Bulan Februari
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i3.1045

Abstract

Pelatihan wirausaha adalah langkah strategis untuk mengembangkan semangat ekonomi kreatif dan kemandirian dalam diri generasi muda sejak mereka masih di bangku sekolah. Tujuan dari kegiatan ini adalah untuk memperluas wawasan, keterampilan, dan pola pikir kewirausahaan di kalangan pelajar MTs Al-Ikhlas Perkebunan Membang Muda. Metode yang diterapkan adalah pembelajaran partisipatif dengan pendekatan belajar sambil melakukan, di mana para siswa berperan aktif di setiap tahap aktivitas kewirausahaan. Tahapan yang terlibat mencakup perencanaan bisnis, pelaksaan pembuatan produk dan evaluasi. Pelatihan kewirausahaan diadakan selama dua hari dan diikuti oleh 40 siswa kelas IX, dengan bimbingan dari mahasiswa yang terlibat dalam Kuliah Kerja Nyata (KKN) dan guru-guru. Bimbingan diberikan secara mendalam untuk membantu siswa memahami berbagai konsep kewirausahaan, mengelola usaha, dan mengatasi tantangan yang muncul sepanjang proses. Hasil dari pelatihan ini menunjukkan peningkatan dalam tingkat antusiasme, kreativitas, dan pemahaman siswa terhadap konsep kewirausahaan dan ekonomi kreatif. Selain itu, kegiatan ini juga berdampak positif pada pengembangan karakter siswa, termasuk kemandirian,. pelatihan kewirausahaan yang berbasis praktik terbukti efektif dalam menumbuhkan semangat kewirausahaan dan ekonomi kreatif di kalangan siswa serta memiliki potensi untuk menjadi model pembelajaran kewirausahaan yang aplikatif dan relevan untuk diterapkan di sekolah.
Co-Authors A, Arsyadona Akbar, Rohid Lubis, Syavina Nadhira M. Yogi Riyantama Isjoni N, Nurbaiti Nasution, Muhammad Irwan Padli Pitaloka, Sekar Widyamada Salsabilla, Salsabilla Sampurna, Ahmad Wijaya, Sabrina Noor Zahara, Nabila