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All Journal Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Manajemen Kesatuan
Agustian, Aryanti
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Economics, Econometrics & Finance Education Social Sciences

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The Digital Workforce Challenge: Mapping Soft Skills For Future-Ready Graduates Marliani, Sari; Yuliawati, July; Pradipto, Hendro Iwan; Akhdiyatul'aein, Muhammad; Muliany, Febriyan; Agustian, Aryanti; Budiarti, Isniar
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4210

Abstract

This study's objectives are to assess the level of soft skill mastery among students, identify any issues that arise, and develop effective growth strategies. Soft skills are a crucial component in today's increasingly digital and dynamic workplace. This study assesses the mastery of soft skills as well as the strategy and tactics for developing them. A mixed-method approach was used to gather information: questionnaires were sent to 200 students, 50 students were given soft skill tests based on case studies, 10 students, 5 students, and 5 employees were interviewed, and the curriculum and report were analyzed. The study's findings indicate that the student has excellent communication skills (3.7) and teamwork (3.9), but is somewhat lacking in flexibility (2.9) and leadership (3.1). These soft skills emphasize that, while a student can solve problems in a straightforward manner, they struggle to deal with complex situations that require innovation and multidisciplinary teamwork. Interview and document analysis indicate that curriculum adherence and practical experience are crucial for developing soft skills. This study highlights the need for curriculum revision based on student feedback, increased access to learning, and the use of digital technology in education. It comes from combined research that looks at competency, what that means for the Chinese education system, and how to build soft skills through long-term experience. It is believed that this will serve as a foundation for educational institutions to implement more effective policies to increase student engagement
Adoption and Use of Digital Marketing Tools Among Food and Beverage MSMEs in Gen Z Aprilianti, Dhiani; Agustian, Aryanti; Narimawati, Umi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3687

Abstract

This study examines the adoption of digital marketing applications by food and beverage Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, specifically targeting Generation Z consumers. The objectives include identifying internal and external factors influencing digital adoption, understanding Gen Z digital behavior and its impact on MSME marketing strategies, exploring the forces and drivers of sustained digital engagement, and promoting a framework linking MSME capabilities, digital platform features, and Gen Z expectations. Using qualitative, literature-based descriptive research, this study reviewed relevant publications covering the years 2018 to 2025. Findings indicate that although MSMEs are increasingly using platforms such as Instagram, TikTok, and WhatsApp Business, they often face challenges such as limited digital skills, time constraints, and financial resources. Gen Z's demand for personalized, fast, and interactive content forces MSMEs to adapt their marketing strategies through storytelling, influencer engagement, and peer-driven content. However, inconsistent use and a lack of strategic planning remain significant barriers. This study advances the digital entrepreneurship literature by examining the relationship between MSME behavior and Gen Z digital culture and provides practical insights for MSMEs and policymakers.
Co-Authors Akhdiyatul'aein, Muhammad Aprilianti, Dhiani Budiarti, Isniar Marliani, Sari Muliany, Febriyan Pradipto, Hendro Iwan Umi Narimawati Yuliawati, July