Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal Procedia of Social Sciences and Humanities Medani : Jurnal Pengabdian Masyarakat
Syafira, Aulia Firda
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Analysis of Gibran Rakabuming Raka's Personal Branding Strategy as a Leader Through the Tiktok Application: Analisis Strategi Personal Branding Gibran Rakabuming Raka Sebagai Pemimpin Melalui Aplikasi Tiktok Ridwan, Elent Praditya; Syafira, Aulia Firda; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.753

Abstract

Using Henri Tajfel and John Turner's Social Identity Theory, this study examines Gibran Rakabuming Raka's personal branding approach on the TikTok platform Through a descriptive qualitative approach, the research explores how Gibran builds an online identity, manages a diverse audience, and overcomes privacy risks on social media. Through innovative and engaging TikTok content, Gibran was able to establish his own brand as a youthful leader who is up to date, relatable to the younger generation, and responsive, according to the findings. With more than 4.8 million followers, Gibran is able to create emotional closeness and build positive public perceptions of his leadership.
Implementasi Konsep Tematik Hijau dalam Pengembangan Wisata Fun Tubing Pekalen Probolinggo Fitria, Inayatul; Satria, Rizky Bagus; Novitasari, Rizka Haris; Ighfariyah, Laila Nailil; Gultom, Muhammad Faiz Ramadhan; Syafira, Aulia Firda; Moksin, Moh; Muhammadi, Zen Khuluqi Al; Arum, Melati Sukma; Jannah, Elly Uzlifatul
Medani : Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): April 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jpm.v4i1.1041

Abstract

Penelitian ini bertujuan untuk mengimplementasikan konsep tematik hijau dalam pengembangan wisata Fun Tubing di Desa Maron Kidul, Kabupaten Probolinggo. Konsep ini menekankan pentingnya harmoni antara pelestarian lingkungan, pemberdayaan masyarakat, dan keberlanjutan ekonomi lokal. Melalui pendekatan Participatory Action Research (PAR), kegiatan dilakukan dengan tahapan pemetaan, perencanaan, pelaksanaan, dan evaluasi yang melibatkan mahasiswa, masyarakat, pemerintah desa, serta instansi terkait. Hasil penelitian menunjukkan bahwa implementasi tematik hijau memberikan dampak positif terhadap pelestarian ekosistem sungai, peningkatan kesadaran lingkungan, dan partisipasi aktif warga sebagai pengelola wisata dan pelaku UMKM. Aktivitas seperti penanaman pohon, pengelolaan sampah berbasis 3R, serta pelatihan pengelolaan wisata menjadi bentuk nyata penguatan kapasitas lokal. Kendala masih ditemukan pada aspek evaluasi sistematik, minimnya dukungan kebijakan formal, dan keterbatasan fasilitas ramah lingkungan. Meskipun demikian, pendekatan ini dinilai efektif dalam mendorong wisata berkelanjutan yang berbasis partisipasi dan kearifan local   This study aims to implement the green thematic concept in the development of Fun Tubing tourism in Maron Kidul Village, Probolinggo Regency. The concept highlights the synergy between environmental preservation, community empowerment, and local economic sustainability. Using a Participatory Action Research (PAR) approach, the program involved mapping, planning, implementation, and evaluation stages, with collaboration among students, local communities, village authorities, and stakeholders. The results show that applying the green thematic concept positively impacted river ecosystem preservation, increased environmental awareness, and enhanced local participation in tourism management and MSME activities. Key initiatives included tree planting, 3R-based waste management, and tourism management training. Challenges persist in systematic evaluation, lack of formal policy support, and limited eco-friendly facilities. Nevertheless, the approach proved effective in promoting sustainable tourism based on participation and local wisdom
Analysis of Gibran Rakabuming Raka's Personal Branding Strategy as a Leader Through the Tiktok Application: Analisis Strategi Personal Branding Gibran Rakabuming Raka Sebagai Pemimpin Melalui Aplikasi Tiktok Ridwan, Elent Praditya; Syafira, Aulia Firda; Febriana, Poppy
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.753

Abstract

Using Henri Tajfel and John Turner's Social Identity Theory, this study examines Gibran Rakabuming Raka's personal branding approach on the TikTok platform Through a descriptive qualitative approach, the research explores how Gibran builds an online identity, manages a diverse audience, and overcomes privacy risks on social media. Through innovative and engaging TikTok content, Gibran was able to establish his own brand as a youthful leader who is up to date, relatable to the younger generation, and responsive, according to the findings. With more than 4.8 million followers, Gibran is able to create emotional closeness and build positive public perceptions of his leadership.
Co-Authors Arum, Melati Sukma Fitria, Inayatul Gultom, Muhammad Faiz Ramadhan Ighfariyah, Laila Nailil Jannah, Elly Uzlifatul Moksin, Moh Muhammadi, Zen Khuluqi Al Novitasari, Rizka Haris Poppy Febriana Ridwan, Elent Praditya Satria, Rizky Bagus