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Analisis Bauran Pemasaran Susu Kambing Etawa Pada Usaha Peternakan Tuahta Farm Di Desa Paya Bujok Seuleumak, Kecamatan Langsa Baro, Kota Langsa Puspita, Hilda; Gustiana, Cut; Basriwijaya, K.M.Z.
Jurnal Penelitian Agrisamudra Vol 11 No 1 (2024): Jurnal Penelitian Agrisamudra
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jpas.v11i1.11178

Abstract

This study was conducted with the aim of analyzing the marketing mix of etawa goat milk in the Tuahta Farm livestock business in Paya Bujok Seuleumak Village, Langsa Baro District, Langsa City. Primary data were obtained by observation, interviews, and direct questionnaires with respondents. In this study, the respondents was the owner of Tuahta Farm in Paya Bujok Seuleumak Village, Langsa Baro District, Langsa City. The sampling technique in this study uses the case study method. The data analysis used was descriptive qualitative. The results showed that: 1) The product mix, for a variety of products is less varied, for design is still the same as product design in general, 2) Price mix, payment methods are less diverse. 3) Promotion mix, promotional activities have not gone well, you should make a clear advertising strategy. 4) Distribution mix, already good compared to product mix, price mix, and promotion mix.
Analisis Struktur Biaya dan Profitabilitas Usaha Ternak Itik Pedaging (Anas Sp) di Desa Batee Puteh Kecamatan Langsa Lama Kota Langsa Zahra, Alvina; Basriwijaya, K.M.Z.; Saragih, Faoeza Hafiz
Jurnal Penelitian Agrisamudra Vol 11 No 2 (2024): Jurnal Penelitian Agrisamudra
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jpas.v11i2.11229

Abstract

This research aims to analyze the cost structure and profitability of the broiler duck farming business (anas sp) in Batee Puteh Village, Langsa Lama District, Langsa City. The method used is a survey method. The population in this study were breeders who cultivated broiler ducks with an ownership scale of more than 100 individuals, totaling 2 people. The method used in sampling is the Census Method. The data collected includes primary data and secondary data. The research results show that the cost structure incurred by breeders consists of fixed costs of IDR 4,473,535,-/year (2.98%) and variable costs of IDR 79,369,000,-/year (52.91%). The total income received by duck breeders in Batee Puteh Village is IDR 151,200,000,-/year with a total production cost of IDR 83,842,535,-/year resulting in a profit of IDR 67,357,465,-/year and IDR 5,613,122,-/ The month with an average profit is IDR 33,678,733,-/year and IDR 2,806,561,-/month. Based on the results of the sensitivity analysis under normal conditions and after changes in production, a 5% decrease in production, a 10% increase in feed prices and a 15% decrease in cage usage costs indicate that the duck farming business in Batee Puteh Village is still feasible to run
Analisis Faktor-Faktor yang Mempengaruhi Pendapatan Istri Peternak Ayam Kampung Dalam Meningkatkan Pendapatan Keluarga di Desa Jamur Jelatang Kecamatan Rantau Kabupaten Aceh Tamiang Rahayu, Tengku Atikah; Basriwijaya, K.M.Z.; Mastuti, Rini
Jurnal Penelitian Agrisamudra Vol 11 No 2 (2024): Jurnal Penelitian Agrisamudra
Publisher : Program Studi Agribisnis Fakultas Pertanian Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jpas.v11i2.11236

Abstract

This research aims to analyze the cost structure and profitability of the broiler duck farming business (anas sp) in Batee Puteh Village, Langsa Lama District, Langsa City. The method used is a survey method. The population in this study were breeders who cultivated broiler ducks with an ownership scale of more than 100 individuals, totaling 2 people. The method used in sampling is the Census Method. The data collected includes primary data and secondary data. The research results show that the cost structure incurred by breeders consists of fixed costs of IDR 4,473,535,-/year (2.98%) and variable costs of IDR 79,369,000,-/year (52.91%). The total income received by duck breeders in Batee Puteh Village is IDR 151,200,000,-/year with a total production cost of IDR 83,842,535,-/year resulting in a profit of IDR 67,357,465,-/year and IDR 5,613,122,-/ The month with an average profit is IDR 33,678,733,-/year and IDR 2,806,561,-/month. Based on the results of the sensitivity analysis under normal conditions and after changes in production, a 5% decrease in production, a 10% increase in feed prices and a 15% decrease in cage usage costs indicate that the duck farming business in Batee Puteh Village is still feasible to run.