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All Journal EKONOMIKA45 EMaBi: Ekonomi Dan Manajemen Bisnis Jurnal Pengabdian Masyarakat
Lianah The
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Humanities Economics, Econometrics & Finance Health Professions Public Health Social Sciences Other

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The Influence Socio-Economics Backgrounds To Students’ Academic Performance Lianah The; Arnold Surya Nugroho; Oey Hannes Widjaya
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 9 No. 2 (2022): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v9i2.984

Abstract

Indonesian students studying at Curtin University come from different socio-economic backgrounds. Their present socio-economic status was measured by income which is for the survey purposes identified with their scholarships. The aim of the research was to examine and compare the manner in which income as a socio-economic variable had effects on their academic performance. A questionnaire was used as a method for research and students were treated individually. Findings indicated that although not significantly, performance was influenced by income. Background factors, size of family, parents’ occupation and education, area of origin were found to influence the performance in a positive way, also. Survey have found a problem with language which was opposite to previous research. The future investigation on a larger sample may be useful.
Pengaruh Citra Merk, Promosi, dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan McDonald’s di Kota Tangerang Jhonattan Marcelino Setiawan; Lianah The
EMaBi: Ekonomi Dan Manajemen Bisnis Vol. 4 No. 1 (2025): EMaBi: Ekonomi Dan Manajemen Bisnis
Publisher : Fakultas Bisnis

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Abstract

“Kami memiliki tujuan untuk menganalisis loyalitas pelanggan McDonald's di Kota Tangerang dengan melihat bagaimana citra merek, promosi, dan kualitas pelayanan mempengaruhinya. Terdapat 135 responden yang diambil secara acak dari populasi pelanggan McDonald's Kota Tangerang, yang menjadi populasi penelitian ini.     Loyalitas pelanggan adalah variabel Y, sedangkan citra merek, promosi, dan kualitas pelayanan merupakan variabel X. Regresi linier berganda, uji parsial (uji t), uji simultan (uji f), uji koefisien determinasi, dan pendekatan kuantitatif digunakan dalam analisis data penelitian ini.     Berdasarkan temuan penelitian ini, loyalitas konsumen dipengaruhi oleh citra merek (X1), promosi (X2), dan kualitas pelayanan (X3), meskipun tidak ada dampak substansial dari kualitas pelayanan terhadap loyalitas pelanggan (Y). Di Kota Tangerang, loyalitas konsumen McDonald's sangat dipengaruhi oleh citra merek, iklan, dan kualitas pelayanan sekaligus.”
Pelatihan Public Speaking: Pembekalan Kompetensi Siswa-Siswi SMK Negeri 2 Kabupaten Tangerang Serius Zebua; Lianah The; Agus Kusnawan; Andy Andy; Eso Hernawan; Tri Angreni; Georgius Listen
Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2025): Oktober : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v4i2.5006

Abstract

This community service activity was carried out with the aim of improving the public speaking skills of students of SMK Negeri 2 Sepatan, Tangerang, especially the Department of Accounting and Institutional Finance. The background of this activity departs from the problem of low confidence and oral communication skills of students which has an impact on their limitations in conveying ideas, making presentations, and facing job interviews. The implementation method uses a socialization, simulation, and hands-on approach for three hours, focusing on mastering basic communication concepts, techniques for overcoming nervousness, and effective messaging strategies. Participants in the activity as many as 152 students showed active involvement throughout the training process. The results of the activity showed an increase in students' courage to speak in public, the ability to use clear intonation, and the preparation of a more coherent message structure. In addition, students also show higher motivation to develop communication skills as a provision to face the world of work. From the partner side, the school appreciates this activity because it supports the development of soft skills that are rarely given in the formal curriculum. Overall, this service activity has been proven to have a positive impact on both students and schools, and can be replicated in other educational institutions to strengthen the work readiness of the younger generation.
Co-Authors Agus Kusnawan Andy Andy Arnold Surya Nugroho Eso Hernawan Georgius Listen Jhonattan Marcelino Setiawan Oey Hannes Widjaya Oey Hannes Widjaya Serius Zebua Tri Angreni