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All Journal EMaBi: Ekonomi Dan Manajemen Bisnis Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Nian Tana Proceeding of The International Conference on Management, Entrepreneurship, and Business
Agus Kusnawan
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences Other

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 1 
asad Fernando Miccho; Agus Kusnawan
EMaBi: Ekonomi Dan Manajemen Bisnis Vol. 3 No. 2 (2024): Jurnal EMaBi: Jurnal Ekonomi Dan Manajemen Bisnis
Publisher : Fakultas Bisnis

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Abstract

Metode sampling jenuh digunakan dalam penelitian ini. Responden berjumlah 110 orang yang menerima kuesioner dan didukung dengan SPSS Seri 25 untuk mengolah data. Dalam skripsi ini, penulis menggunakan analisis kuantitatif dengan melakukan Uji Validitas sampai t dan F. Berdasarkan hasil penelitian kali ini menunjukkan bahwa nilai Adjusted R Square (R2) sebesar 0,580 atau 58%, yang berarti pengaruh Kompensasi, Disiplin, dan Motivasi Kerja terhadap Kinerja Karyawan yaitu 58%. Sisanya sebesar 42% dijelaskan oleh variabel yang tidak dijelaskan dalam analisi regresi.
Menguatkan Kebudiluhuran dan Pekerti Luhur dalam Kehidupan Masyarakat Modern: Tantangan dan Peluang Agus Kusnawan; Selamet Riyadi
EMaBi: Ekonomi Dan Manajemen Bisnis Vol. 3 No. 2 (2024): Jurnal EMaBi: Jurnal Ekonomi Dan Manajemen Bisnis
Publisher : Fakultas Bisnis

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Abstract

Kebudiluhuran dan pekerti luhur merupakan nilai fundamental yang menopang moral masyarakat di tengah tantangan modernisasi dan globalisasi. Artikel ini membahas pergeseran nilai-nilai tradisional akibat perkembangan teknologi, arus globalisasi, dan pengaruh budaya populer. Tantangan seperti individualisme, materialisme, dan pragmatisme menggerus nilai-nilai luhur seperti kesederhanaan, kejujuran, dan hormat. Meskipun demikian, peluang untuk menguatkan kebudiluhuran tetap ada melalui pendidikan karakter, peran keluarga, kolaborasi sektor publik-swasta, dan pemanfaatan teknologi secara bijak. Pendidikan tinggi, seni budaya, dan kebijakan publik juga berperan strategis dalam menjaga nilai-nilai luhur ini. Dengan kolaborasi berbagai pihak dan strategi holistik, kebudiluhuran dapat menjadi landasan etis dalam menciptakan masyarakat yang harmonis, beradab, dan berkelanjutan. Artikel ini menggarisbawahi pentingnya komitmen kolektif dalam mempertahankan kebudiluhuran di tengah arus perubahan global.
Pelatihan Literasi Keuangan Melalui Pengaplikasian Akuntansi Bagi Siswa di SMK Karmel Kota Tangerang Andy Andy; Selfiyan Selfiyan; Agus Kusnawan; Dian Anggraeni; Peng Wi
JPMNT JURNAL PENGABDIAN MASYARAKAT NIAN TANA Vol. 2 No. 4 (2024): Oktober: Jurnal Pengabdian Masyarakat Nian Tana
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/jpmnt.v2i4.537

Abstract

Financial literacy training based on Financial Management through Accounting at SMK Karmel is an important aspect in preparing students to face the challenges of the business world in the digital era. Based on qualitative research through observation, interviews, and documentation studies, this training has proven to have a positive impact on improving students' financial literacy knowledge and skills. They gain an understanding of the concept of Financial Management through Accounting, online marketing strategies, financial management, and product innovation. In addition, this training teaches the use of digital platforms to market products, build brand awareness, and measure the effectiveness of marketing campaigns. On the other hand, this training also succeeded in developing proactive, creative, innovative, and adaptive attitudes that are needed in the dynamic modern business world. Students are equipped with the ability to innovate to create products or services that are relevant to market needs and are ready to adapt to technological changes that continue to develop. One of the other positive impacts is the increase in students' confidence in starting their own businesses, so that they not only rely on formal jobs, but also begin to consider financial literacy as a career path. To increase the effectiveness of this program, it is recommended that the scope of the training be expanded to include topics such as e-commerce and data analysis, as well as strengthen cooperation with financial management actors through Accounting. In addition, the integration of training into the vocational curriculum will ensure the sustainability of the program and provide opportunities for all students to gain the necessary financial literacy skills. Thus, this training is expected to prepare students of SMK Karmel to be more competitive and ready to face the modern business world that continues to grow.
Pelatihan Konsep Administrasi Bisnis sebagai Strategi Pembentukan Karakter Profesional Siswa SMK Negeri 1 Kota Tangerang Georgius Listen; Andy Andy; Canggih Gumanky Farunik; Agus Kusnawan; Eso Hernawan; Selfiyan Selfiyan; Tri Angreni
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 1 (2025): Maret: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i1.2094

Abstract

Professional values in learning activities and work practices. This study aims to analyze the effectiveness of basic business administration concept training as a strategy for building students' professional character at SMK Negeri 1 Tangerang City. The training approach was chosen because of its applicability, contextuality, and ability to instill values such as discipline, responsibility, work ethic, as well as communication and cooperation skills. Through a training design that involves simulations of the world of work, case studies, and real administrative practices, students not only gain conceptual understanding, but also internalize positive work attitudes and behaviors. The results of this study show that practice-based training is effective in increasing students' job readiness, strengthening soft skills, and forming a professional culture in the school environment. These findings recommend the integration of training programs into the curriculum as a strategic effort to produce vocational school graduates who are more adaptive, competitive, and in accordance with the needs of the industrial world. This research contributes to the development of vocational education that emphasizes the synergy between competence and character.
Pengaruh Peran Influencer, Konten Media.Sosial, dan Variasi Produk Terhadap Keputusan Pembelian Kantong Plastik Sampah di e-commerce PACKBAG ID Tri Yunia Hagses; Agus Kusnawan
EMaBi: Ekonomi Dan Manajemen Bisnis Vol. 4 No. 1 (2025): EMaBi: Ekonomi Dan Manajemen Bisnis
Publisher : Fakultas Bisnis

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Abstract

Tujuan dari penelitian adalah untuk mengetahui pengaruh influencer, konten media sosial, dan variasi produk terhadap keputusan pembelian sampah plastik kantong di e-commerce PACKBAG ID. Penelitian ini menggunakan SPSS versi 25 sebagai perangkat lunak dan menggunakan pendekatan kuantitatif yaitu dengan mengirimkan kuesioner berupa Google Form kepada partisipasi PACKBAG ID berjumlah 100 pelanggan.Dari hasil analisis menggunakan koefisien determinasi memiliki nilai R Square yaitu 52,7% yang artinya bahwa 52,7% dari keputusan pembelian kantong plastik sampah di e-commerce PACKBAG ID dipengaruhi oleh variabel peran influencer, konten media sosial dan variasi produk. Hasil penelitian parsial yaitu pengaruh peran influencer (Thitung 4,542), konten media sosial (Thitung -0.474) dan variasi produk (Thitung 3,267) berpengaruh terhadap keputusan pembelian lebih dari Ttabel yaitu 1,984. Secara simultan peran influencer, konten media sosial, dan variasi produk Fhitung 35,638 > Ftabel 2,70. Kesimpulan-nya bahwa peran influencer, konten media sosial dan variasi produk berpengaruh terhadap keputusan pembelian kantong plastik sampah di e-commerce PACKBAG ID.
Pelatihan Public Speaking: Pembekalan Kompetensi Siswa-Siswi SMK Negeri 2 Kabupaten Tangerang Serius Zebua; Lianah The; Agus Kusnawan; Andy Andy; Eso Hernawan; Tri Angreni; Georgius Listen
Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2025): Oktober : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v4i2.5006

Abstract

This community service activity was carried out with the aim of improving the public speaking skills of students of SMK Negeri 2 Sepatan, Tangerang, especially the Department of Accounting and Institutional Finance. The background of this activity departs from the problem of low confidence and oral communication skills of students which has an impact on their limitations in conveying ideas, making presentations, and facing job interviews. The implementation method uses a socialization, simulation, and hands-on approach for three hours, focusing on mastering basic communication concepts, techniques for overcoming nervousness, and effective messaging strategies. Participants in the activity as many as 152 students showed active involvement throughout the training process. The results of the activity showed an increase in students' courage to speak in public, the ability to use clear intonation, and the preparation of a more coherent message structure. In addition, students also show higher motivation to develop communication skills as a provision to face the world of work. From the partner side, the school appreciates this activity because it supports the development of soft skills that are rarely given in the formal curriculum. Overall, this service activity has been proven to have a positive impact on both students and schools, and can be replicated in other educational institutions to strengthen the work readiness of the younger generation.
Influence of Organizational Innovation on Management Strategy: Strategic Change as a Mediator in the Education Jemmy; Eryco Muhdaliha; Setyani Dwi Lestari; Selamet Riyadi; Agus Kusnawan
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 1 No. 2 (2024): December : Proceeding of the International Conference on Management, Entreprene
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v1i2.79

Abstract

This study investigates the influence of organizational innovation on management strategy in the education sector, focusing on the mediating role of strategic change. Quantitative data were collected through a structured survey (Cronbach’s Alpha > 0.7) and analyzed using Structural Equation Modeling (SEM) with a sequential explanatory mixed-methods approach. Key relationships were identified: organizational innovation significantly impacts management strategy (β = 0.45, p < 0.01), while strategic change mediates this relationship (β = 0.30, p < 0.01). Qualitative data from semi-structured interviews with 20 educational leaders revealed three critical themes: strategic alignment with institutional goals, the importance of participative leadership, and barriers such as resource constraints and bureaucratic inertia. These findings highlight the necessity of integrating innovation with strategic change to optimize management practices. The study contributes to literature by validating the dynamic capabilities framework in the education sector and addressing gaps related to the operationalization of innovation. Practical implications include fostering participative leadership, aligning innovation with institutional objectives, and streamlining resources to support transformative strategies. Policymakers and educational leaders are advised to implement context-sensitive frameworks to sustain innovation and enhance institutional adaptability.
Co-Authors Andy Andy Canggih Gumanky Farunik Daniel Yesaya Dian Anggraeni Eryco Muhdaliha Eso Hernawan Fernando Miccho Georgius Listen Jemmy Lianah The Parameswari, Rinintha Peng Wi Selamet Riyadi Selfiyan Selfiyan Serius Zebua Setyani Dwi Lestari Tri Angreni Tri Yunia Hagses