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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Minda Baharu Indo-Fintech Intellectuals: Journal of Economics and Business Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS)
Riyansa, Ditha
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengenalan Keterampilan Riset Pasar untuk Usaha Mikro di Kantin Mini An-Najah Desa Cikidang, Sukabumi, Jawa Barat Aulia, Mitha; Riyansa, Ditha; Suryaningsih, Iin
Prosiding Seminar Nasional Pemberdayaan Masyarakat (SENDAMAS) Vol 4, No 1 (2024): Desember 2024
Publisher : UniversitasAl Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/psn.v4i1.3314

Abstract

Program Pengabdian Masyarakat dilakukan di Kantin Mini An-Najah, Pondok Pesantren Al Amaliyah, Desa Cikidang-Sukabumi, Jawa Barat. Pondok Pesantren Al Amaliyah Desa Cikidang memiliki pemahaman tentang program Santripreneur dan kemajuan dalam memanfaatkan peluang ekonomi dengan mendirikan sebuah kantin. Rendahnya kemampuan tim dalam menganalisis produk, produk yang ditawarkan kurang variatif, dan kurang optimal dalam pemetaan jenis produk yang potensial dan berkelanjutan merupakan tantangan yang dihadapi oleh kantin tersebut. Tujuan dilaksanakan kegiatan abdimas ini adalah meningkatkan keterampilan pengelolaan kantin oleh pengelola melalui literasi dan implementasi keterampilan pendukung pembuatan instrumen riset pasar. Pelatihan diikuti oleh tim Kantin Mini An Najah yang berjumlah 9 orang. Batasan kegiatan abdimas ini adalah terfokus pada pengenalan pembuatan instrumen riset untuk kantin mini. Kegiatan pengabdian masyarakat ini dilaksanakan secara online dan offline dengan memberikan edukasi mengenai riset pasar serta keterampilan digital pendukungnya, seperti Microsoft 365 dan Copilot AI. Kegiatan abdimas yang telah dilakukan mencakup pelatihan dan penugasan pembuatan instrumen riset. Tahapan pada kegiatan ini yaitu groundbreaking, sosialisasi, pelatihan dan pendampingan. Hasil kegiatan abdimas ini menunjukkan adanya peningkatan sebesar 89% pemahaman mitra mengenai materi riset pasar dan luaran yang dihasilkan mitra berupa rancangan instrumen riset pasar sederhana. Kata kunci: Kantin, Riset Pasar, Usaha Mikro.
OPTIMALISASI PEMASARAN KUE TRADISIONAL MELALUI DIGITALISASI DAN PENYUSUNAN E-KATALOG UMKM DI KELURAHAN CIPUTAT, TANGERANG SELATAN Arianti, Gusmia; Tarsani, Oni; Riyansa, Ditha; Rizqullah, Muhammad Shaddam; Rahmah, Nahlazahira
MINDA BAHARU Vol 9, No 1 (2025): Minda Baharu
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jmb.v9i1.7021

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk mengoptimalkan pemasaran produk kue tradisional anggota Koperasi Serba Usaha (KSU) Berlian di Kelurahan Ciputat, Tangerang Selatan, melalui digitalisasi dan penyusunan e-katalog. Permasalahan utama yang dihadapi mitra mencakup rendahnya kualitas desain kemasan, minimnya pemanfaatan teknologi digital dalam strategi pemasaran, serta belum tersusunnya e-katalog sesuai ketentuan LKPP. Sebagai solusi, dilakukan pelatihan berbasis hard skill yang meliputi desain kemasan, pengembangan promosi digital, dan penyusunan e-katalog. Kegiatan ini melibatkan 30 peserta yang diberikan pelatihan desain menggunakan Canva/Adobe, fotografi produk, serta praktik penggunaan platform marketplace seperti Shopee, Tokopedia, WhatsApp Business, Instagram, dan TikTok. Hasil evaluasi menunjukkan peningkatan signifikan dalam pengetahuan dan keterampilan digital peserta, termasuk kemampuan membuat konten promosi dan mengunggah produk ke marketplace. Selain itu, satu e-katalog berhasil disusun sebagai output utama. Meskipun demikian, masih ditemukan kendala berupa rendahnya literasi digital dan keterbatasan akses terhadap dokumen administratif untuk pendaftaran e-katalog. Oleh karena itu, diperlukan pendampingan lanjutan guna memastikan keberlanjutan transformasi digital yang telah dimulai.
PENGARUH PERSEPSI KUALITAS PRODUK, PERSEPSI HARGA DAN GAYA HIDUP HIJAU TERHADAP MINAT BELI MELALUI CITRA MEREK SEBAGAI VARIABEL INTERVENING PADA KENDARAAN SEPEDA MOTOR LISTRIK DI JAKARTA Saputra, Sandi Mega; Annisa Anindya; Arslan, Rijal; Arsyad, Aisyah Tiar; Riyansa, Ditha
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3699

Abstract

Introduction: Worsening air pollution and high exhaust emissions from fossil-fueled motor vehicles have become an urgent environmental issue. The use of electric motorcycles is viewed as a solution to reduce those emissions, yet adoption in Indonesia remains low due to factors such as high initial costs, limited charging infrastructure, and a lack of consumer awareness. Methods: A quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed. Data were collected via a questionnaire distributed to 110 respondents in Jakarta. Data analysis evaluated construct validity and reliability, as well as the relationships among variables in the research model.Results: The findings demonstrate that perceived product quality and perceived price significantly impact brand image, yet do not exert a direct influence on purchase intention. A green lifestyle also significantly affects brand image, yet it does not directly influence purchase intention. Brand image was identified as a significant intervening variable that mediates the relationships among perceived product quality, perceived price, and green lifestyle regarding purchase intention.Conclusion and suggestion: Brand image plays a key role in enhancing purchase intention for electric motorcycles. Therefore, manufacturers are advised to strengthen brand image through effective branding strategies and product quality improvements. This study contributes to the development of marketing strategies for electric motorcycles in Indonesia. Keywords: Brand image, green lifestyle, perceived price, perceived product quality, purchase intention
TWO DECADES OF PERCEIVED VALUE RESEARCH IN MARKETING: A BIBLIOMETRICE ANALYSIS OF TRENDS, THEMES, AND INTELLECTUAL STRUCTURE (2000-2025) Riyansa, Ditha
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 6 No. 1 (2026): Indo-Fintech Intellectuals: Journal of Economics and Business (2026)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v6i1.5154

Abstract

This study maps two decades (2000–2025) of customer perceived value (CPV) research in marketing to identify publication trends, intellectual structures, and emerging research fronts. Using a dual-source dataset from Dimensions.ai and Google Scholar (via Publish or Perish), this study employs three bibliometric lenses: keyword co-occurrence, source co-citation, and document bibliographic coupling. Data were processed using VOSviewer to visualize thematic clusters and evolutionary trajectories. The analysis reveals a robust intellectual backbone linking value to satisfaction and loyalty. Four dominant thematic clusters emerged: (1) the value–satisfaction–loyalty chain, (2) utilitarian versus hedonic experiential value, (3) green perceived value and ESG, and (4) digital/platform-mediated commerce. While the classic dimensional architecture (functional, social, and emotional) remains foundational, research is rapidly shifting toward live-streaming commerce, sustainability, and platform services. By triangulating two open-access databases, this review provides a more comprehensive coverage of the CPV landscape than single-source studies. It offers transparent node/edge data to support replicability and presents a prioritized research agenda for perceived value landscape evolving digital and sustainable marketing contexts Bibliometric analysis, VOSviewer, Value dimensions
Co-Authors Annisa Anindya Arslan, Rijal Arsyad, Aisyah Tiar Aulia, Mitha Gusmia Arianti Iin Suryaningsih Rahmah, Nahlazahira Rizqullah, Muhammad Shaddam Saputra, Sandi Mega Tarsani, Oni