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All Journal Minda Baharu Journal of Servite Ranah Research : Journal of Multidisciplinary Research and Development
Rizqullah, Muhammad Shaddam
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Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Pengelolaan Wirausaha Mandiri Produk Kue Tradisional Berbasis Digital di KSU Berlian Arianti, Gusmia; Tarsani, Oni; Rizqullah, Muhammad Shaddam
Journal of Servite Vol. 5 No. 2 (2023): Journal of SERVITE
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/1020054220236

Abstract

Entrepreneurial Management of Traditional Cake Products based on Digital Cooperative Koperasi Serba Usaha (KSU) Berlian Pisangan Village Ciputat Timur Tangerang Selatan Banten aims to improve the management of traditional cake products of KSU Berlian members which includes training and assistance in packaging and branding methods, sales techniques and marketing management and entrepreneurship for members and management of cooperatives based on digital to improve community welfare. The problems found are less attractive product packaging designs, and marketing that has not been managed properly, by utilizing communication technology. The solution to deal with the problems offered by the Proposing Team is coaching provided to the community in the form of hard skills programs including product packaging design training to make it attractive and have selling value and marketing development training consisting of digital-based brands, sales and services. The training program was held on 26 May 2023 and 23 June 2023. The activities carried out were able to improve the management of traditional cake products of KSU Berlian members which included training and mentoring on packaging and brand methods, sales techniques and marketing management and entrepreneurship for members and management of digital-based cooperatives to improve community welfare
Media Sosial TikTok dalam Fenomena Matinya Kepakaran (Studi Netnografi pada Dokumenter “Dirty Vote”) Rizqullah, Muhammad Shaddam; Arianti, Gusmia; Haroni, Nanang; Karolina, Cut Meutia
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 7 No. 3 (2025): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v7i3.1400

Abstract

Social media algorithms allow for information bias, leading to what Tom Nichols calls the “death of expertise”. In social media, expertise tends to be viewed sceptically. Instead, influencers and buzzers are often used as references even though their traces of expertise are not clear and proven. “Dirty Vote”, a political documentary featuring experts as the main actors shows this phenomenon. Experts, in this context, are not considered objective and independent. This research will explain the phenomenon of the “death of expertise” by describing comments reflected in the political documentary “Dirty Vote” on TikTok social media. Through the qualitative netnography method, this research takes comment data from 3 accounts with the top searches related to the short video “Dirty Vote”. The study shows that the phenomenon of “death of expertise” is true on TikTok with several highlights: (1) the inability of metacognition that tends to corner the role of experts and believe in things beyond substance; (2) the lack of digital literacy that uses provocative language, lead opinions and denigrates expertise; (3) the emergence of repeated comments that are indicated to be systematic and come from political buzzers who counter opinions. Openness is needed, and people on social media should be more open when viewing information. This phenomenon can be developed in other social media domains using different methods.
OPTIMALISASI PEMASARAN KUE TRADISIONAL MELALUI DIGITALISASI DAN PENYUSUNAN E-KATALOG UMKM DI KELURAHAN CIPUTAT, TANGERANG SELATAN Arianti, Gusmia; Tarsani, Oni; Riyansa, Ditha; Rizqullah, Muhammad Shaddam; Rahmah, Nahlazahira
MINDA BAHARU Vol 9, No 1 (2025): Minda Baharu
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jmb.v9i1.7021

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk mengoptimalkan pemasaran produk kue tradisional anggota Koperasi Serba Usaha (KSU) Berlian di Kelurahan Ciputat, Tangerang Selatan, melalui digitalisasi dan penyusunan e-katalog. Permasalahan utama yang dihadapi mitra mencakup rendahnya kualitas desain kemasan, minimnya pemanfaatan teknologi digital dalam strategi pemasaran, serta belum tersusunnya e-katalog sesuai ketentuan LKPP. Sebagai solusi, dilakukan pelatihan berbasis hard skill yang meliputi desain kemasan, pengembangan promosi digital, dan penyusunan e-katalog. Kegiatan ini melibatkan 30 peserta yang diberikan pelatihan desain menggunakan Canva/Adobe, fotografi produk, serta praktik penggunaan platform marketplace seperti Shopee, Tokopedia, WhatsApp Business, Instagram, dan TikTok. Hasil evaluasi menunjukkan peningkatan signifikan dalam pengetahuan dan keterampilan digital peserta, termasuk kemampuan membuat konten promosi dan mengunggah produk ke marketplace. Selain itu, satu e-katalog berhasil disusun sebagai output utama. Meskipun demikian, masih ditemukan kendala berupa rendahnya literasi digital dan keterbatasan akses terhadap dokumen administratif untuk pendaftaran e-katalog. Oleh karena itu, diperlukan pendampingan lanjutan guna memastikan keberlanjutan transformasi digital yang telah dimulai.
Co-Authors Cut Meutia Karolina Gusmia Arianti Haroni, Nanang Rahmah, Nahlazahira Riyansa, Ditha Tarsani, Oni