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All Journal Minda Baharu Bricolage : Jurnal Magister Ilmu Komunikasi Community Empowerment International Journal of Environmental, Sustainability, and Social Science Journal of Servite Calathu: Jurnal Ilmu Komunikasi Empowerment: Jurnal Pengabdian Masyarakat
Tarsani, Oni
Universitas Al Azhar Indonesia, Jakarta, Indonesia
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STRATEGI KOMUNIKASI PEMASARAN DOMPET DHUAFA DALAM MENINGKATKAN KEPERCAYAAN MUZAKKI Tarsani Tarsani
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 2, No 01 (2016): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.871 KB) | DOI: 10.30813/bricolage.v2i01.834

Abstract

This research study of marketing communications strategy practiced by Dompet Dhuafa in improvingmuzakki. And chose this case for marketing cmmunicatios strategy is vital to nonprofit /socialinstitution especially institution of Amil and Zakat to survive, more advanced and believed the publicso they want of charitable disbursing funds infak and shadaqah through LAZ concerned. DompetDhuafa as an institution of amil zakat national level, which have been confirmed by the decree of theminister of religious affairs 439 dated the 8 october 2001, having various program sustainable anduseful for the society. This institution is one of the largest LAZ in Indonesia althogh many similarspiringing social institution. Among the key to the success of the Dompet Dhuafa people is major lazand trusted of marketing communications strategy creative innovative and effective. Methods used inthis researh is qualitative with the kind of research laz Dompet Dhuafa case study in Jakarta theparadigm is konstruktivis paradigm that is used. Researchers found that srategy of marketingcommunications done LAZ Dompet Dhuafa, consisting of two models is collecting fund and donorservices strategy. Collecting fund activity performed by some means;fundrising, among other methodsmedia campaign make newa,advertising,hold event in central boisterousness picklock ambassador andpublic figure as rogram. While donor services comprising;access brzakat,eas a system ofmembership,wisata zakat and publication report. Marketing communications strategy the increasetrust so far succesfully muzakki against Laz Dompet Dhuafa so that these institutions to grow fromdonor number and multiplyKeywords : Strategy, Marketing Communication, Dompet Dhuafa, Muzakki
PERAN CUSTOMER SERVICE DALAM MENINGKATKAN KEPUASAN PELANGGAN MELALUI PENDEKATAN KOMUNIKASI ANTAR PRIBADI (Studi Kasus pada Customer Service GraPARI Telkomsel Gandaria) Tarsani Tarsani
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 2, No 01 (2016): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.783 KB) | DOI: 10.30813/bricolage.v2i01.833

Abstract

Communication is a statement and a technique of how a communicator deliver a message tocommunicant. At this point, communication process in delivering message or information itselfoccures when a customer service officer serves a customer or in other words, the process takes placein direct communiation activity with the customers. Customer service has role as the the front line ofthe company and the connector between company and its customers. It has become the duty andresponsibility for a company to provide service in the terms of product information,consultation,handling complaints, after sales service, and so on. In delivering message and informaionto customers, a customer service officer must have competency in communicating the information andsolution related to customer needs and complaints, so that the customer satisfaction can be attained.This matter has attracted the writer to do a reasearch entitled “The Role of Customer Service inIncreasing Customer Satisfaction by means of interpersonal Approach”. This research applies casestudy method and qualitative research approach. Regarding to the character of this research, thewriter gives description about research topic which is derived from data source; in forms of interviewsand observations. On the other hand, this research also applies interpretive paradigm andinterpersonal communication theory by Deddy Mulyana, Theory of coordinated meaning managementby West & Turner.Keywords: Customer Service, Cutomer Satisfaction, Interpersonal Communication
Pelatihan Kreatif Desain Grafis Dan Video Editing Dengan Smartphone Rumah Gemilang Indonesia AL Azhar Radita Gora; Tarsani Tarsani; Sri Desti Purwatiningsih
Empowerment: Jurnal Pengabdian Masyarakat Vol. 1 No. 4 (2022): JULI 2022
Publisher : Pusat Riset Manajemen dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia Sinergi Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55983/empjcs.v1i4.216

Abstract

Graphic design or video editing that can be operationalized using mobile devices (smartphones) using applications found in the store on smartphone devices such as the Play Store (Android) or Ios (Apple) that uses a computing system and is equipped with cloud computing access that functions as well as machine learning, it makes it very easy for everyone to create works and produce content through their respective mobile devices without having to use high-spec computer devices. Therefore, graphic design training with Canva and video editing with Kinemaster aims to foster students/I RGI Al Azhar, Depok to be able to produce graphic works both visual graphics in the form of still images and also manage multimedia content with mobile devices such as editing images, adding and image design, and video editing can be done quickly, practically and anywhere as part of the student's debriefing when working later.
Pembinaan Kreatif Promosi Dengan Digital Copywriting Di Panti Asuhan Islam Media Kasih, Tangerang Radita Gora; Muhammad Abdurrohim; Oni Tarsani; Sri Desti Purwatiningsih
Empowerment: Jurnal Pengabdian Masyarakat Vol. 1 No. 6 (2022): NOVEMBER 2022
Publisher : Pusat Riset Manajemen dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia Sinergi Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55983/empjcs.v1i6.310

Abstract

The existence of orphanage youth is often considered as children who are full of compassion and are considered as backward in terms of obtaining education and technological progress. So that teenagers who become students assisted by orphanages need to get learning and coaching competence in expertise, especially in terms of building digital talent and following current digital technology developments. Efforts to build coaching for students assisted by this orphanage as well as a briefing in the world of work, so students are assisted through digital copywriting training in creating digital talent for teenagers who live in orphanages. This training is in the form of creative writing training on advertisements and making ad captions to persuade the audience. Based on the results of the training, it shows that the students assisted by the Media Kasih Islamic Orphanage have high enthusiasm in learning and also practice making digital copywriting for posts on social media that are introduced from creative thinking, looking for inspiration for words, introduction to digital marketing to create text for ads such as making taglines and short sentences.
Improving the teenager creativity to become podcasters at the Media Kasih Islamic Orphanage, Tangerang Munadhil Abdul Muqsith; Radita Gora Tayibnapis; Oni Tarsani
Community Empowerment Vol 8 No 4 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.8142

Abstract

Recent decade, the podcast has become one of the new media platforms that have become a trend in society. Podcasts are becoming increasingly popular, especially during the Covid-19 pandemic. At a time when people are forced to social distancing, some people want to build their creativity easily and cheaply, and efficiently on various podcast platforms. Podcasts are mostly only known among urban communities, while among fostered children such as those in orphanages, they are so common and unknown. This community service aims to introduce podcasts through training for orphanage. The results obtained by fostered students at the Media Kasih Islamic Foundation Orphanage are so enthusiastic in learning about podcasts and making podcasts for their respective activities that they build their creativity.
Message Structure and Mechanism in Hypnotherapy Communication Tarsani TARSANI; Arief SUBHAN; Dewi WIDOWATI
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 2 (2023): International Journal of Environmental, Sustainability, and Social Science (Mar
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i2.381

Abstract

The purpose of this study is to describe, analyze, structure and mechanism of messages as well as models of interpersonal communication carried out in hypnotherapy as a method to overcome the problems felt by clients who experience psychosomatic health disorders including stress, mental disorders, emotions and subconscious mind control so that appropriate treatment is needed. The theory used in this research is Coordinated Management of Meaning (CMM) to analyze the communication interaction between the hypnotherapist and the client. There are three concepts in CMM, namely management, coordination, and meaning. The research method used is descriptive qualitative method with a case study approach and constructivist paradigm. The results showed that the structure and mechanism of messages in hypnotherapy communication were carried out is the messages produced were carried out in an implicit way, making arguments at the beginning of handling cases the hypnotherapist puts himself in a position to accept whatever is conveyed or claimed and the persuasive message conveyed by the therapist is a one-sided message. In the process of compiling and delivering messages: the message is based on Milton Erickson's principles and philosophy, use indirect style and using Metaphors. While the Communication Model used in Ericksonian Hypnotherapy Communication consists of message design models and interpersonal models. Message design is based on three basic logics of communication message design expressive, conventional, and rhetorical. The interpersonal model consists of social exchange, role, and interactional. Model of CMM theory produces the concept of BIER (Believe, Impressif, Entertaint, Repeatation) and sense making
Sentralitas Aktor dan Distribusi Jaringan Komunikasi Kelompok Prostitusi di Media Sosial Twitter Radita Gora Tayibnapis; Oni Tarsani
Calathu: Jurnal Ilmu Komunikasi Vol. 3 No. 2 (2021): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v3i2.2041

Abstract

Fenomena prostitusi di Indonesia kian menggeliat, di masa COVID 19 para pelaku prostitusi semakin menyebar dengan membentuk jaringan-jaringan baru perdagangan wanita di media sosial. Pembentukan jaringan di media sosial semakin memudahkan para pelaku prostitusi membentuk kelompok dan subkelompok baru sehingga akses untuk melakukan komunikasi antarpelaku prostitusi semakin mudah di media sosial. Upaya untuk menganalisis, peneliti menggunakan Teori Jaringan Sosial untuk menganalisis jaringan komunikasi antarpelaku prostitusi dan Computer Mediated Communication (CMC) untuk mendalami permasalahan perluasan jaringan dan pembentukan jaringan melalui metode campuran sekuensial eksplanatori. Berdasarkan hasil penelitian menunjukkan bahwa para pelaku prostitusi dapat melakukan perluasan jaringan secara masif melalui jaringan media sosial yang sudah meluas transaksi jaringannya. Selain itu, para pelaku prostitusi online di Twitter tersebar di seluruh kota di Jawa bahkan jaringan tersebut juga dapat meluas hingga luar Pulau Jawa. Motif dari perdagangan jasa seksual online ini tidak terlepas dari kebutuhan ekonomi. Kata kunci: prostitusi, sentralitas aktor, subkelompok, metode campuran, jaringan komunikasi
Pengelolaan Wirausaha Mandiri Produk Kue Tradisional Berbasis Digital di KSU Berlian Arianti, Gusmia; Tarsani, Oni; Rizqullah, Muhammad Shaddam
Journal of Servite Vol. 5 No. 2 (2023): Journal of SERVITE
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/1020054220236

Abstract

Entrepreneurial Management of Traditional Cake Products based on Digital Cooperative Koperasi Serba Usaha (KSU) Berlian Pisangan Village Ciputat Timur Tangerang Selatan Banten aims to improve the management of traditional cake products of KSU Berlian members which includes training and assistance in packaging and branding methods, sales techniques and marketing management and entrepreneurship for members and management of cooperatives based on digital to improve community welfare. The problems found are less attractive product packaging designs, and marketing that has not been managed properly, by utilizing communication technology. The solution to deal with the problems offered by the Proposing Team is coaching provided to the community in the form of hard skills programs including product packaging design training to make it attractive and have selling value and marketing development training consisting of digital-based brands, sales and services. The training program was held on 26 May 2023 and 23 June 2023. The activities carried out were able to improve the management of traditional cake products of KSU Berlian members which included training and mentoring on packaging and brand methods, sales techniques and marketing management and entrepreneurship for members and management of digital-based cooperatives to improve community welfare
OPTIMALISASI PEMASARAN KUE TRADISIONAL MELALUI DIGITALISASI DAN PENYUSUNAN E-KATALOG UMKM DI KELURAHAN CIPUTAT, TANGERANG SELATAN Arianti, Gusmia; Tarsani, Oni; Riyansa, Ditha; Rizqullah, Muhammad Shaddam; Rahmah, Nahlazahira
MINDA BAHARU Vol 9, No 1 (2025): Minda Baharu
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/jmb.v9i1.7021

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk mengoptimalkan pemasaran produk kue tradisional anggota Koperasi Serba Usaha (KSU) Berlian di Kelurahan Ciputat, Tangerang Selatan, melalui digitalisasi dan penyusunan e-katalog. Permasalahan utama yang dihadapi mitra mencakup rendahnya kualitas desain kemasan, minimnya pemanfaatan teknologi digital dalam strategi pemasaran, serta belum tersusunnya e-katalog sesuai ketentuan LKPP. Sebagai solusi, dilakukan pelatihan berbasis hard skill yang meliputi desain kemasan, pengembangan promosi digital, dan penyusunan e-katalog. Kegiatan ini melibatkan 30 peserta yang diberikan pelatihan desain menggunakan Canva/Adobe, fotografi produk, serta praktik penggunaan platform marketplace seperti Shopee, Tokopedia, WhatsApp Business, Instagram, dan TikTok. Hasil evaluasi menunjukkan peningkatan signifikan dalam pengetahuan dan keterampilan digital peserta, termasuk kemampuan membuat konten promosi dan mengunggah produk ke marketplace. Selain itu, satu e-katalog berhasil disusun sebagai output utama. Meskipun demikian, masih ditemukan kendala berupa rendahnya literasi digital dan keterbatasan akses terhadap dokumen administratif untuk pendaftaran e-katalog. Oleh karena itu, diperlukan pendampingan lanjutan guna memastikan keberlanjutan transformasi digital yang telah dimulai.
Co-Authors Arief Subhan Dewi Widowati Gusmia Arianti Muhammad Abdurrohim Muqsith, Munadhil Abdul Radita Gora Radita Gora Radita Gora Tayibnapis Radita Gora Tayibnapis Rahmah, Nahlazahira Riyansa, Ditha Rizqullah, Muhammad Shaddam Sri Desti Purwatiningsih