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All Journal LAN TABUR: Jurnal Ekonomi Syari’ah International Journal of Entrepreneurship and Tourism
Farida Umi Choiriyah
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Arts Humanities Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Kualitas Produk, Kualitasipelayanan Dan Harga Terhadap Loyalitas Pelanggan Pada Mie Gacoan Cabang Jember Farida Umi Choiriyah; Ashilah, Khittah; Frastiyo, Wahyu Frastiyo
LAN TABUR : Jurnal Ekonomi Syariah Vol. 6 No. 2 (2025): Maret
Publisher : Lembaga Pusat Penelitian dan Pengabdian kepada Masyarakat (LP2M) Institut Agama Islam (IAI) Al-Qodiri Jember, Jawa Timur Indonesia bekerjasama dengan Kopertais Wilayah 4 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/lantabur.2025.6.2.229

Abstract

Mie Gacoan is the first food outlet in Indonesia to serve a noodle menu with a spicy level that can be adjusted. One of its branches is in the city of Jember which has received a positive response from the community, where since the grand opening until now it is always crowded with customers. The purpose of this study is to test and analyze partially and simultaneously the effect of product quality, service quality and price on customer loyalty. The method used is descriptive quantitative, with ex post facto research type. The population in this study is an unlimited number of Mie Gacoan Jember customers and a sample of 150 loyal respondents, namely with the criteria of having bought Mie Gacoan products more than twice. The data collection techniques used are observation and questionnaires. The data obtained were then analyzed using multiple linear regression techniques. The results of this study show that partially product quality has a positive and significant effect on customer loyalty, service quality has no effect on customer loyalty and price has a positive and significant effect on customer loyalty. The test simultaneously obtained the results of product quality, service quality and price simultaneously had a positive and significant effect on customer loyalty with a contribution of 37%. Keywords: product quality, service quality, price, customer loyalty
Efektifitas Manajemen Sumber Daya Manusia Di BMT Sidogiri Capem Kencong Farida Umi Choiriyah; Mahfiyah, Mahfiyah
LAN TABUR : Jurnal Ekonomi Syariah Vol. 4 No. 1 (2022): September
Publisher : Lembaga Pusat Penelitian dan Pengabdian kepada Masyarakat (LP2M) Institut Agama Islam (IAI) Al-Qodiri Jember, Jawa Timur Indonesia bekerjasama dengan Kopertais Wilayah 4 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/lantabur.2022.4.1.162-176

Abstract

This study aims to determine the effectiveness of human resource management at BMT Sidogiri Capem Kencong which is seen from the aspect of human resource management of its employees, using a descriptive qualitative approach, namely research that focuses on data quality. This qualitative research examines the perspectives of participants with interactive and flexible strategies. This research is aimed at understanding social phenomena from the participant's point of view. data were collected through interview, observation and documentation techniques. Human Resource Management at BMT Sidogiri Capem Kencong The recruitment system at BMT Sidogiri Kencong Branch is very good by using two methods, namely internal and external recruitment. Besides that, there are special considerations in the recruitment system, where these considerations are prioritized for prospective employees from the Alumni of the Sidogiri Islamic Boarding School who are not required to be graduates of Islamic banking and Islamic economics. Because the most important thing in being an employee of BMT Sidogiri Kencong Branch is the inner bond so that it will bring up employees who have high loyalty to the organization. Meanwhile, in the process of fulfilling the demands of professionalism, BMT Sidogiri Kencong Branch uses a strategy by means of training and evaluation. Where the training is carried out at the end of the year which is carried out for 5 days and the evaluation is every month for the head of the BMT. Keywords :Management SDM,BMT Sidogiri
The Analysis Of The Influence Of Product Design And Packaging On Customers’ Interest In Buying Farida Umi Choiriyah; Khittah Ashilah; Istiadah
International Journal of Entrepreneurship and Tourism Vol. 1 No. 1 (2023)
Publisher : Tourism Department, State Polytechnic of Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57203/ijent.v1i1.2023.20 - 26

Abstract

Micro, small and middle class enterprises (MSME) are one of the most important sectors for the economic progress of developing countries, for example Indonesia. The problem in this research is the method of making tape which still uses limited tools, design and packaging forms which tend not to be varied. From the research results,it is known that there is a significant effect of product design (X1) on customers’ buying interest (Y), that when there is an improvement in product design, consumer buying interest will increase. However, there is no significant effect of packaging (X2) on purchasing interest (Y), it means that if there is no improvement in packaging, there will be no reduction in consumers’ purchasing interest. It can also be concluded that product design and packaging have a simultaneous effect on customers’ buying interest. This means that every time there is an improvement in product design and packaging form, consumer buying interest will increase.
Co-Authors Ashilah, Khittah Frastiyo, Wahyu Frastiyo Istiadah Khittah Ashilah Mahfiyah, Mahfiyah