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All Journal Jurnal Pengabdian Masyarakat Manage Proceedings National Conference Sisi Indonesia
Ilmi Rahma Fadila
Universitas Mulawarman
Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Kepercayaan Merek, Produk Hijau, dan Kesadaran Lingkungan:Pengaruhnya Terhadap Keputusan Pembelian Lampu LED Philips Ilmi Rahma Fadila; Annisa Wahyuni Arsyad; Fareis Althalets; Khairil Anwar
Proceedings National Conference Sinesia Vol. 1 No. 2 (2025): Accelerating SDGs Implementation in Indonesia towards a Golden Indonesia 2045
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/ncrcs-sinesia.v1i2.93

Abstract

Sektor rumah tangga merupakan salah satu pengguna listrik terbesar di Indonesia berdasarkan laporan tahunan kementrian ESDM tahun 2024. Namun, Sebagian besar di Indonesia pembangkit listrik masih menerapkan bahan bakar fosil, yang berpotensi meningkatkan emisi gas rumah kaca. Dengan demikian, diperlukannya penggunaan produk ramah lingkungan serta hemat energi, seperti lampu LED. Tujuan penelitian ini ialah guna menganalisa pengaruh kepercayaan merek, produk hijau, serta kesadaran lingkungan atas keputusan pembelian lampu LED Philips di Kota Samarinda. Metode penelitian ini menerapkan pendekatan kuantitatif memakai teknik analisa linier berganda. Sampel penelitian ini menerapkan teknik non-probability sampling melalui metode purposive sampling sejumlah 100. Alat analisis data yang dipergunakan yaitu SPSS versi 31. Hasil penelitian menerangkan secara simultan variable kepercayaan merek, produk hijau, serta kesadaran lingkungan memengaruhi positif serta signifikan terhadap keputusan pembelian. Tetapi, secara parsial variabel produk hijau tidak memiliki pengaruh atas keputusan pembelian. Hal ini menunjukkan kepercayan merek dan kesadaran lingkungan memiliki peran yang lebih dominan daripada produk hijau. Berdasarkan hal ini, perusahaan diharapkan dapat memperkuat strategi green marketing dalam mempromosikan lampu LED Philips, dan untuk konsumen diharapkan semakin meningkatkan kesadaran lingkungan dengan memilih produk yang hemat energi dan berkelanjutan.
Tumbuhkan Semangat Kreatifitas: Strategi Membangun Budaya Inovasi Di Lingkungan Kerja Salsabela Oktanur Ichwana; Selpi Aulia; Siti Sahariah; Ilmi Rahma Fadila; Ana Noor Andriana, S.AB., M.AB; Arwin Sanjaya, S.Pd., M.AB
Jurnal Pengabdian Masyarakat Manage Vol. 5 No. 2 (2024): Agustus
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v5i2.2017

Abstract

Fostering creativity and a culture of innovation in the workplace is crucial for enhancing productivity and organizational competitiveness. Creativity drives innovative solutions, while a culture of innovation supports and motivates employees. This increases employee and community satisfaction and engagement, helping organizations adapt more quickly to market and technological changes. The goal of a community service activity through a Zoom Meeting business webinar on this topic is to enhance participants' knowledge and skills in business and build an innovative workplace culture. Additionally, it aims to provide participants with practical techniques they can apply in their daily business operations, thus boosting their competitiveness and sustainability. Using both monologic and dialogic methods, the webinar showed that participants gained new perspectives on fostering creativity and innovation in the workplace, with a positive response rate of 71.4%.
Maksimalkan Potensi Desain Dalam Aplikasi Canva: Menyajikan Ide Kreatif Dengan Desain Yang Menginspirasi Siti Sahariah; Ilmi Rahma Fadila; Salsabela Oktanur Ichwana; Selpi Aulia; Ana Noor Andriana; Annisa Wahyuni Arsyad
Jurnal Pengabdian Masyarakat Manage Vol. 5 No. 2 (2024): Agustus
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v5i2.2028

Abstract

Abstract:Expressing creative ideas through graphic design is one of the skills that we must acquire today because it is useful not only in everyday life but also in the work environment. However, there are some people who are currently unable to create graphic designs. This could be due to a lack of basic knowledge about graphic design and how to use easy-to-use applications. Therefore, the purpose of community service in this Zoom webinar is to increase the enthusiasm of the community in developing their creativity, allowing them to channel their creative ideas and express themselves through graphic design using the Canva application. The methods used in this community service activity are monological and interactive. The result of this activity is that participants get a new perspective in fostering the spirit of creativity for innovation in the company using the Canva application, this shows a positive response from the participants. These results can be seen in the evaluation diagram which shows a positive response rate of 71.4%.
Co-Authors Althalets, Fareis Ana Noor Andriana, S.AB., M.AB Andriana, Ana Noor Arsyad, Annisa Wahyuni Arwin Sanjaya, S.Pd., M.AB Khairil Anwar Salsabela Oktanur Ichwana Selpi Aulia Siti Sahariah