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All Journal Value: Jurnal Manajemen dan Akuntansi Journal of Economics Research and Policy Studies IIJSE Indonesian Journal of Economics, Business, Accounting, and Management
Martutiningrum, Dwi
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Humanities Economics, Econometrics & Finance Social Sciences

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Digital Persona vs Real Person: A Study on The Attractiveness of Human and Virtual Influencers in Social Media Advertising Junianta, Reynaldi Dwi; Sholihah, Masyithoh Annisaush; Andika, Binarin Tirto; Martutiningrum, Dwi; Sofyandi, Muhammad Saddam
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): August 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i6.99

Abstract

This study aims to compare the differences in the attractiveness of product advertising content with human influencers and VTubers using the audience experience approach. The audience's experience is seen through an assessment of the pragmatic and hedonic qualities of the two advertisements viewed. Attrakdiff is used as a method to measure the assessment of both product advertisements. There are 20 respondents who are asked to view both advertisements and fill out two different questionnaires representing advertisements with human influencers and VTubers. The results show that the attractiveness of advertisements with human influencers and VTubers has almost the same attractiveness. There are differences in pragmatic and hedonic-identity quality (human influencers are superior) and hedonic-stimulation (VTubers are superior), which differentiate between the two. Although there are differences in the assessment of the audience's experience in watching content from human influencers and VTubers, both still have almost the same appeal.
Exploring SRI Intention In Young Investors: Benefit, Norms, and Government Support Martutiningrum, Dwi; Catyanadika, Putra Endi
Value : Jurnal Manajemen dan Akuntansi Vol. 20 No. 3 (2025): September - Desember 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v20i3.7889

Abstract

Sustainable Responsible Investment (SRI) has gained greater recognition as young investors show increased interest in green issues, incorporating environmental, social and governance (ESG) criteria alongside financial objectives in response to growing concerns about climate crisis, social disparity and governance. This study examines factors influencing SRI intention among young prospective investors in Indonesia by integrating Environmental and Social Concern (ESC), Subjective Norm (SN), and Perceived Government Intervention (PGI), with Perceived Benefit (PB) as both a predictor and mediator. A total of 183 responses were collected through an online questionnaire targeting Indonesian Millennials and Generation Z. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that PB plays a pivotal role in bridging ESC, SN, and PGI to Pro-Environmental Investing Intention (PEII). These findings imply that perceptions of benefit are essential to fostering sustainable investment intentions. The study contributes by enriching the investment behavior pattern of young generations in the SRI context and offers practical implications for designing policies to increase SRI participation among youth.
How the stock market reacts on presidential inauguration and cabinet announcement? A case study of Indonesian mining and energy industries Rizal, Achmad; Hasanah, Imas; Munawaroh, U'um; Martutiningrum, Dwi
Journal of Economics Research and Policy Studies Vol. 5 No. 3 (2025): Journal of Economics Research and Policy Studies
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jerps.v5i3.2292

Abstract

This study investigates the stock market reaction of Indonesia’s mining and energy sectors, represented by LQ45 index constituents, toward the 2024 presidential inauguration and cabinet announcement. Using an event study methodology with an event window of t-7 to t+7, the research measures market responses through abnormal returns based on the market-adjusted model. Results show that the pre-inauguration period is characterized by predominantly negative Average Abnormal Returns (AAR) and Cumulative Abnormal Returns (CAR), indicating heightened uncertainty surrounding the incoming administration. On the inauguration day, both indicators turn positive, reflecting temporary optimism regarding political stability and policy continuity. However, the post-event window displays volatility, with sharp positive abnormal returns on certain days (e.g., t+3) but declines on others (e.g., t+2). Most t-statistics are statistically insignificant, suggesting that the inauguration did not generate strong or persistent market reactions.
Analysis of Key Determinants of Mobile Banking Usage: A Structural Equation Modeling (SEM) Approach Based on the Technology Acceptance Model (TAM) Azhar, Daffa Al; Martutiningrum, Dwi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

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Abstract

The financial services industry, particularly the banking sector, has experienced rapid growth in line with increasing consumer demands, competitive pressures, and technological advances. The innovations resulting from these dynamics play an important role in creating services that are easier to use and provide tangible benefits to users. These two perceptions are key to driving the wider and more sustainable adoption of digital banking services. This study aims to investigate the relationship between perceived ease of use, perceived usefulness, attitude, and intention to use regarding mobile banking usage. TAM is used as the primary theory in this study. The research methodology employs a quantitative approach with purposive sampling, yielding 250 samples. The research data was analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. The findings show that perceived ease of use significantly influences perceived usefulness, and both contribute positively to attitude. Furthermore, perceived usefulness was found to increase intention to use, which ultimately drives mobile banking usage in the use of mobile banking services. This study contributes to the marketing literature on the adoption of digital services by users, particularly in the context of mobile banking usage. Practically, this study emphasizes the importance of feature innovation, service quality improvement, and user experience optimization to enhance customer satisfaction, engagement, and loyalty amid the increasingly competitive digital banking services market. Practically, this research emphasizes the importance of developing user-friendly features that provide tangible benefits to users, to drive adoption and build customer loyalty in the face of increasingly competitive digital banking services.
Co-Authors Achmad Rizal Andika, Binarin Tirto Azhar, Daffa Al Catyanadika, Putra Endi hasanah, Imas Junianta, Reynaldi Dwi Munawaroh, U'um Sholihah, Masyithoh Annisaush Sofyandi, Muhammad Saddam