Article Per Year (5 Year)
p-Index From 2021 - 2026
0.817
P-Index
This Author published in this journals
All Journal Management Studies and Entrepreneurship Journal (MSEJ) Studi Akuntansi, Keuangan, dan Manajemen Indonesian Journal of Economics, Business, Accounting, and Management
Andika, Binarin Tirto
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Pengaruh Persepsi Kegunaan dan Persepsi Kemudahan terhadap Kepercayaan dan Kepuasan Konsumen pada Aplikasi Dompet Digital Kurniawan, Adam; Hidayat, Anas; Andika, Binarin Tirto
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 1 No 3 (2023): Volume 1, No. 3, 2023
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v1i3.17

Abstract

Penelitian ini bertujuan untuk menguji pengaruh variabel persepsi kemudahan dan persepsi kegunaan terhadap kepuasan dan kepercayaan konsumen, serta variabel kepuasan konsumen terhadap kepercayaan. Pengujian dalam penelitian ini menggunakan 258 responden metode yang digunakan untuk pegambilan sampel adalah non probability sampling. Dalam penelitian ini analisis yang digunakan dalam pembuktian hipotesis adalah analisis linear berganda menggunakan program SPSS versi 23.0. Dari keempat variabel tersebut membentuk lima hipotesis, hasil dari analisis kelima hipotesis tersebut yaitu persepsi kemudahan memiliki pengaruh positif signifikan terhadap kepercayaan dan kepuasan konsumen serta persepsi kegunaan memiliki pengaruh postif signifikan terhadap kepercayan dan kepuasan konsumen, yang terakhir kepuasan konsumen memiliki pengaruh positif signifikan terhadap kepercayaan.
Digital Persona vs Real Person: A Study on The Attractiveness of Human and Virtual Influencers in Social Media Advertising Junianta, Reynaldi Dwi; Sholihah, Masyithoh Annisaush; Andika, Binarin Tirto; Martutiningrum, Dwi; Sofyandi, Muhammad Saddam
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): Volume 2, No. 6, 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i6.99

Abstract

This study aims to compare the differences in the attractiveness of product advertising content with human influencers and VTubers using the audience experience approach. The audience's experience is seen through an assessment of the pragmatic and hedonic qualities of the two advertisements viewed. Attrakdiff is used as a method to measure the assessment of both product advertisements. There are 20 respondents who are asked to view both advertisements and fill out two different questionnaires representing advertisements with human influencers and VTubers. The results show that the attractiveness of advertisements with human influencers and VTubers has almost the same attractiveness. There are differences in pragmatic and hedonic-identity quality (human influencers are superior) and hedonic-stimulation (VTubers are superior), which differentiate between the two. Although there are differences in the assessment of the audience's experience in watching content from human influencers and VTubers, both still have almost the same appeal.
Perceived Experience, Value, and Customer Satisfaction on Customer Loyalty at Gojek Indonesia Paramesta, Farid; Andika, Binarin Tirto
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 3 (2026): January
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i3.5662

Abstract

Purpose: This study aims to analyze the influence of perceived experience and perceived value on customer loyalty among Gojek users, with customer satisfaction as a mediating variable. Methodology/Approach: The study uses a quantitative approach with data collected from 210 respondents through an online questionnaire distributed via Google Forms. The sampling technique applied was purposive sampling, and data were analyzed using Structural Equation Modeling (SEM) with the AMOS program. Results/Findings: The findings reveal that perceived experience and perceived value both have positive and significant effects on customer satisfaction and customer loyalty. Moreover, customer satisfaction positively mediates the relationship between perceived experience and customer loyalty, as well as between perceived value and customer loyalty. Conclusions: Customer satisfaction plays a crucial mediating role in strengthening the link between perceived experience, perceived value, and customer loyalty. This indicates that experiential and value perceptions are key drivers in building long-term loyalty among online transportation users. Limitations: This study is limited by the number of respondents and variables, focusing only on perceived experience, perceived value, customer satisfaction, and customer loyalty. Contribution: The research provides managerial implications for online transportation service providers, particularly Gojek, by emphasizing the importance of enhancing customer experience and perceived value to increase satisfaction and loyalty.
Strategi Pemasaran Business to Business (B2B) PT Telkom Witel Yogyakarta sebagai Upaya Membangun Awareness Pelanggan pada Adopsi Platform Pijar Telkom di Sekolah-Sekolah Wilayah Yogyakarta Muhadin, Nasrullah; Andika, Binarin Tirto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 1 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i1.9726

Abstract

Pentingnya awareness fungsional menjadi tahap penting dalam proses pengambilan keputusan adopsi teknologi oleh lembaga pendidikan. Konsep strategi B2B, diferensiasi produk, dan tahapan brand awareness digunakan sebagai landasan teoritis untuk menguji upaya perusahaan dan respon pelanggan. Penelitian ini menggunakan pendekatan kualitatif dengan metode wawancara mendalam terhadap Account Manager PT Telkom Witel Yogyakarta sebagai pihak penyedia produk digital pendidikan dan perwakilan dari enam sekolah sebagai pihak pelanggan. Hasil penelitian ini menunjukkan bahwa strategi pemasaran B2B Telkom didominasi oleh pendekatan formal Top-Down (melibatkan Dinas Pendidikan) untuk legitimasi dan didukung strategi berbasis pengalaman (trial dan pilot project) untuk membangun awareness fungsional. Diferensiasi produk Pijar Telkom (didukung infrastruktur data center Telkom, harga per sekolah, dan service center 24 jam) menjadi keunggulan kompetitif. Namun, efektivitas strategi ini dalam mencapai adopsi penuh masih terhambat oleh tingkat awareness yang tidak merata, keterbatasan anggaran dan infrastruktur sekolah, serta adanya kepuasan pelanggan terhadap platform pesaing yang telah digunakan. Proses keputusan adopsi di sekolah bersifat kolektif, hierarkis, dan sangat sensitif terhadap jaminan dukungan teknis serta layanan after-sale berkelanjutan dari vendor. Secara keseluruhan, strategi B2B Telkom efektif dalam menciptakan kesadaran awal (Brand Recognition), tetapi perlu memperkuat relationship marketing dan pendampingan pasca-sosialisasi untuk mengatasi hambatan internal pelanggan dan mengkonversi awareness menjadi adopsi penuh.
Co-Authors Anas Hidayat, Anas Junianta, Reynaldi Dwi Kurniawan, Adam Martutiningrum, Dwi Muhadin, Nasrullah Paramesta, Farid Sholihah, Masyithoh Annisaush Sofyandi, Muhammad Saddam