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All Journal Community Engagement and Emergence Journal (CEEJ) Studi Akuntansi, Keuangan, dan Manajemen Journal Research of Social Science, Economics, and Management Indonesian Journal of Economics, Business, Accounting, and Management
Andika, Binarin Tirto
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences

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Pengaruh Persepsi Kegunaan dan Persepsi Kemudahan terhadap Kepercayaan dan Kepuasan Konsumen pada Aplikasi Dompet Digital Kurniawan, Adam; Hidayat, Anas; Andika, Binarin Tirto
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 1 No 3 (2023): February 2023
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v1i3.17

Abstract

Penelitian ini bertujuan untuk menguji pengaruh variabel persepsi kemudahan dan persepsi kegunaan terhadap kepuasan dan kepercayaan konsumen, serta variabel kepuasan konsumen terhadap kepercayaan. Pengujian dalam penelitian ini menggunakan 258 responden metode yang digunakan untuk pegambilan sampel adalah non probability sampling. Dalam penelitian ini analisis yang digunakan dalam pembuktian hipotesis adalah analisis linear berganda menggunakan program SPSS versi 23.0. Dari keempat variabel tersebut membentuk lima hipotesis, hasil dari analisis kelima hipotesis tersebut yaitu persepsi kemudahan memiliki pengaruh positif signifikan terhadap kepercayaan dan kepuasan konsumen serta persepsi kegunaan memiliki pengaruh postif signifikan terhadap kepercayan dan kepuasan konsumen, yang terakhir kepuasan konsumen memiliki pengaruh positif signifikan terhadap kepercayaan.
Digital Persona vs Real Person: A Study on The Attractiveness of Human and Virtual Influencers in Social Media Advertising Junianta, Reynaldi Dwi; Sholihah, Masyithoh Annisaush; Andika, Binarin Tirto; Martutiningrum, Dwi; Sofyandi, Muhammad Saddam
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 2 No 6 (2024): August 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v2i6.99

Abstract

This study aims to compare the differences in the attractiveness of product advertising content with human influencers and VTubers using the audience experience approach. The audience's experience is seen through an assessment of the pragmatic and hedonic qualities of the two advertisements viewed. Attrakdiff is used as a method to measure the assessment of both product advertisements. There are 20 respondents who are asked to view both advertisements and fill out two different questionnaires representing advertisements with human influencers and VTubers. The results show that the attractiveness of advertisements with human influencers and VTubers has almost the same attractiveness. There are differences in pragmatic and hedonic-identity quality (human influencers are superior) and hedonic-stimulation (VTubers are superior), which differentiate between the two. Although there are differences in the assessment of the audience's experience in watching content from human influencers and VTubers, both still have almost the same appeal.
Perceived Experience, Value, and Customer Satisfaction on Customer Loyalty at Gojek Indonesia Paramesta, Farid; Andika, Binarin Tirto
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 3 (2026): January
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i3.5662

Abstract

Purpose: This study aims to analyze the influence of perceived experience and perceived value on customer loyalty among Gojek users, with customer satisfaction as a mediating variable. Methodology/Approach: The study uses a quantitative approach with data collected from 210 respondents through an online questionnaire distributed via Google Forms. The sampling technique applied was purposive sampling, and data were analyzed using Structural Equation Modeling (SEM) with the AMOS program. Results/Findings: The findings reveal that perceived experience and perceived value both have positive and significant effects on customer satisfaction and customer loyalty. Moreover, customer satisfaction positively mediates the relationship between perceived experience and customer loyalty, as well as between perceived value and customer loyalty. Conclusions: Customer satisfaction plays a crucial mediating role in strengthening the link between perceived experience, perceived value, and customer loyalty. This indicates that experiential and value perceptions are key drivers in building long-term loyalty among online transportation users. Limitations: This study is limited by the number of respondents and variables, focusing only on perceived experience, perceived value, customer satisfaction, and customer loyalty. Contribution: The research provides managerial implications for online transportation service providers, particularly Gojek, by emphasizing the importance of enhancing customer experience and perceived value to increase satisfaction and loyalty.
Analysis of Service Recovery Strategy in Addressing Price Inconsistency Incidents on Customer Satisfaction and Trust at Hypermart Pakuwon Mall Yogyakarta Perdani, Nila Dines; Andika, Binarin Tirto
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1319

Abstract

Intense competition in the retail industry requires companies not only to offer competitive prices and products, but also to ensure consistent service quality, particularly in price information management. Price inconsistency represents a form of service failure that can reduce customer satisfaction and trust if it is not handled properly. This study aims to analyze service recovery strategies in addressing price inconsistency incidents and their impact on customer satisfaction and trust at Hypermart Pakuwon Mall Jogja. This research adopts a qualitative approach using a case study method. Data were collected through in depth interviews and observations involving internal employees and customers who had experienced price inconsistency, and were analyzed using a thematic analysis approach. The findings indicate that effective service recovery strategies include prompt and professional initial responses, empathy and responsibility, price adjustments, and compensation. These strategies play a crucial role in restoring customer satisfaction and trust. This study highlights the strategic importance of service recovery in maintaining long term customer relationships in the retail context.
Analisis Kendala Administrasi Pemasaran dan Penjualan Pupuk Bersubsidi di PT Pupuk Kujang Wibowo, Muthiara Dian Anggraeni; Andika, Binarin Tirto
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 4 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i4.10549

Abstract

Penelitian ini bertujuan mengidentifikasi kendala dalam proses administrasi penyaluran pupuk bersubsidi di tingkat pengecer pada distribusi PT Pupuk Kujang. Hasil penelitian menunjukkan bahwa efektivitas distribusi dipengaruhi oleh tiga faktor utama, yaitu kendala sistem digital, keterbatasan sumber daya manusia, dan kompleksitas prosedur administrasi. Gangguan aplikasi, akses lambat, serta kesalahan sistem sering menghambat pelayanan, terutama saat pembaruan sistem. Dari sisi SDM, kurangnya pemahaman administratif serta minimnya pelatihan menyebabkan pengecer belum siap menghadapi digitalisasi. Selain itu, prosedur pencatatan ganda manual dan digital meningkatkan beban kerja dan risiko kesalahan data. Ketidaksesuaian antara data sistem dan kondisi lapangan juga menimbulkan potensi kelebihan penyaluran yang merugikan pengecer. Minimnya sosialisasi dan pendampingan teknis turut memperparah kesulitan adaptasi terhadap sistem yang terus berubah (Cahyani et al., 2025; Busaini et al., 2024; Lestari et al., 2025; Majalah Gempur, 2025). Secara keseluruhan, penelitian menegaskan bahwa perbaikan sistem, peningkatan kapasitas pengguna, integrasi data, serta penyederhanaan prosedur merupakan langkah strategis untuk meningkatkan efisiensi dan ketepatan distribusi pupuk bersubsidi.
Co-Authors Anas Hidayat, Anas Junianta, Reynaldi Dwi Kurniawan, Adam Martutiningrum, Dwi Paramesta, Farid Perdani, Nila Dines Sholihah, Masyithoh Annisaush Sofyandi, Muhammad Saddam Wibowo, Muthiara Dian Anggraeni