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All Journal Jurnal Mediasosian : Jurnal Ilmu Sosial dan Administrasi Negara Journal of Accounting and Business
Moeheriono
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Economics, Econometrics & Finance Mathematics Social Sciences

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Analisis Strategi Pemasaran dalam Meningkatkan Omzet Penjualan di Howie Coffee & Eatery Surabaya Olivia, Jessica; Moeheriono; Winarto
Journal Of Accounting and Business Volume 2 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v2i1.99

Abstract

Choosing the right marketing strategy can help every business actor not only to face any existing obstacles but also to develop a business so that it can develop for the logterm. Currently, the world of coffee shops is on the rise, many business actors are completing to establish a coffee shop business. In addition, with the growth of the world of coffee shop that are increasingly developing, people lifestyles have changed, which at first just enjoyed the available menu, but then urned into a new habit every day. This study uses a qualitative case study method. Data collection used in this study using interviews, documentation, and observation. Based on the results of the discussion above, it can be concluded that the results of the SWOT analysis of Howie Coffee & Eatery Surabaya are in quadrant I, which means that the situation is very profitable because it can use force to take advantage of existing opportunities. For the internal category with a strength score of 2.05 and a weakness score of 1.06. while for the external category with an opportunities score of 2.01 and a weakness score of 1.47 it produces coordinate points (1.12:0.94). So the strategy used is the SO (Strength-Opportunity) strategy and there are several alternative strategies than can later be useful for Howie Coffee & Eatery Surabaya, namely as follows: (1).Maintain product quality and improve service quality to increase customer loyalty, (2). Continue to innovate products according to trend developments. (3). Maintain good relations with suppliers in order to maintain price quality and product quality, (4). Utilizing technological developments for promotion and development facilities
Pengaruh Stres Kerja Terhadap Kinerja Karyawan pada Masa Pandemi Covid-19: Studi Literatur Zulkarnain, Izzaura Windayani Putri; Moeheriono
Journal Of Accounting and Business Volume 1 Nomor 2
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v1i2.105

Abstract

Coronavirus Disease has hit Indonesia in 2019, this pandemic has had a major impact on aspects of work in Indonesia. There are many fields that have been affected by this pandemic, one of which is in the field of employment. Many employees experience work stress during this pandemic, the main causes of work stress are workload, work time and work environment coupled with the Covid-19 pandemic conditions which limit the space to move so that it increases feelings of tirednessand boredom, pressure due to deadlines that will later affect employee performanceThis research is a literature study that discusses the Effect of Work Stress on Employees Performance During the Covid 19 Pandemic. The type of data used is secondary data, namely data obtained indirectly, this research data was obtained from 12 journals, 5 thesis and 1 proceedings, internet and other relevant sources that examine work stress during the Covid-19 pandemic and this study uses 15 theories that explain work stress and employee performance. This study aims to analyze the effect of work stress on employee performance and analyze stressors that affect employee performance during the pandemic. The results of the study show that job stress has an influence on employee performance. Work stress can have a positive and negative effect on employee performance. Work stress has a positive effect if an employee considers a stress to be a challenge and motivation so that employees can develop and be more responsible for their work, this can increase the level of employee performance, but if the stress experienced by employees has a negative effect it can reduce employee performance, because employees consider that stress is a demand, obstacle and pressure so that it can cause employees to feel depressed, easily tired and even make employees lazy to work.
THE EFFECT OF SERVICE QUALITY ON DENTAL AND ORAL PATIENT SATISFACTION AT RSGMP NALA HUSADA SURABAYA Maharani, Dita; Moeheriono; Arfah; Umiyati, Sri
Jurnal Mediasosian : Jurnal Ilmu Sosial dan Administrasi Negara Vol 9 No 1 (2025): April 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/mediasosian.v9i1.6398

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh kualitas layanan, yang mencakup dimensi berwujud (tangible), keandalan (reliability), daya tanggap (responsiveness), jaminan (assurance), dan empati (empathy), terhadap kepuasan pasien gigi dan mulut di RSGMP Nala Husada Surabaya, baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan desain ex post facto, memanfaatkan data primer yang dikumpulkan melalui kuesioner kepada 93 pasien. Analisis data dilakukan menggunakan regresi linier berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa kualitas layanan secara simultan berpengaruh signifikan terhadap kepuasan pasien. Secara parsial, dimensi keandalan, daya tanggap, dan empati menunjukkan pengaruh signifikan, sedangkan dimensi berwujud dan jaminan tidak menunjukkan pengaruh signifikan terhadap kepuasan pasien. Temuan ini menunjukkan bahwa aspek keandalan, daya tanggap, dan empati dalam layanan memiliki peran penting dalam membentuk kepuasan pasien. Berdasarkan hasil tersebut, direkomendasikan kepada manajemen RSGMP Nala Husada Surabaya untuk memprioritaskan perbaikan pada dimensi keandalan, daya tanggap, dan empati guna meningkatkan kepuasan pasien. Meskipun dimensi berwujud dan jaminan tidak menunjukkan pengaruh signifikan, perbaikan pada aspek-aspek ini tetap penting, khususnya terkait kelengkapan jadwal pemeriksaan peralatan medis dan ketersediaan teknisi yang kompeten. Selain itu, optimalisasi sistem supervisi dokter senior terhadap mahasiswa koas dapat meningkatkan kepercayaan pasien terhadap tenaga medis yang merawat mereka.
Co-Authors Arfah Maharani, Dita Olivia, Jessica Sri Umiyati, Sri WINARTO Zulkarnain, Izzaura Windayani Putri