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All Journal Seminar Nasional Teknologi Informasi Komunikasi dan Industri Jurnal Mediasosian : Jurnal Ilmu Sosial dan Administrasi Negara Journal of Advanced Sciences and Mathematics Education SWARNA I-Con Media
Maharani, Dita
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences

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PENGARUH E-WOM DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN PADA ONLINE SHOP RUMAH AUFA DI TENGGARONG Maharani, Dita; Ilham, Ilham; Putri, Eva Noorhya Akhmar Ramashan
I-Con Media مجلد 6 عدد 1 (2023): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM6170

Abstract

E-won and E-service Quality in the opinion of experts and previous researchers can influence purchasing decisions. So E-wom and E-service Quality can be considered as a way to attract consumer buying interest so that it leads to purchasing decisions. The purpose of this study was to determine the effect of E-wom and E-service Quality variables simultaneously and partially on purchasing decisions at the Aufa Rumah online shop in Tenggarong and the most dominant variable effect on purchasing decisions at the Aufa Rumah online shop in Tenggarong. The sample in this study was 45 people. The analytical tool used is multiple regression and testing of research hypotheses using the F test and t test. Simultaneously shows that E-wom and E-service quality has a significant influence on purchasing decisions at the Aufa Rumah online shop in Tenggarong, Partially shows that E-wom and E-service have a positive and significant effect on purchasing decisions at the Aufa Rumah online shop In Tenggarong, the most dominant Vaiabel in this study was E-wom, so the fourth hypothesis proposed that E-wom had a dominant influence was accepted because it proved its truth.
THE EFFECT OF SERVICE QUALITY ON DENTAL AND ORAL PATIENT SATISFACTION AT RSGMP NALA HUSADA SURABAYA Maharani, Dita; Moeheriono; Arfah; Umiyati, Sri
Jurnal Mediasosian : Jurnal Ilmu Sosial dan Administrasi Negara Vol 9 No 1 (2025): April 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/mediasosian.v9i1.6398

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh kualitas layanan, yang mencakup dimensi berwujud (tangible), keandalan (reliability), daya tanggap (responsiveness), jaminan (assurance), dan empati (empathy), terhadap kepuasan pasien gigi dan mulut di RSGMP Nala Husada Surabaya, baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif dengan desain ex post facto, memanfaatkan data primer yang dikumpulkan melalui kuesioner kepada 93 pasien. Analisis data dilakukan menggunakan regresi linier berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa kualitas layanan secara simultan berpengaruh signifikan terhadap kepuasan pasien. Secara parsial, dimensi keandalan, daya tanggap, dan empati menunjukkan pengaruh signifikan, sedangkan dimensi berwujud dan jaminan tidak menunjukkan pengaruh signifikan terhadap kepuasan pasien. Temuan ini menunjukkan bahwa aspek keandalan, daya tanggap, dan empati dalam layanan memiliki peran penting dalam membentuk kepuasan pasien. Berdasarkan hasil tersebut, direkomendasikan kepada manajemen RSGMP Nala Husada Surabaya untuk memprioritaskan perbaikan pada dimensi keandalan, daya tanggap, dan empati guna meningkatkan kepuasan pasien. Meskipun dimensi berwujud dan jaminan tidak menunjukkan pengaruh signifikan, perbaikan pada aspek-aspek ini tetap penting, khususnya terkait kelengkapan jadwal pemeriksaan peralatan medis dan ketersediaan teknisi yang kompeten. Selain itu, optimalisasi sistem supervisi dokter senior terhadap mahasiswa koas dapat meningkatkan kepercayaan pasien terhadap tenaga medis yang merawat mereka.
Pengendalian Persediaan Bahan Baku Aluminium Menggunakan Metode Continuous Review System dan Periodic Review System di PT. A Maharani, Dita
Seminar Nasional Teknologi Informasi Komunikasi dan Industri 2023: SNTIKI 15
Publisher : UIN Sultan Syarif Kasim Riau

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Abstract

PT. A is an aluminum manufacturing company that uses Aluminum Ingot as the main raw material. Fluctuating demand causes accumulation and shortages in the warehouse. The purpose of this study is to determine and analyze the control of Aluminum Ingot inventory using the Continuous Review System and Periodic Review System methods in order to obtain a total inventory cost optimization strategy and ensure the continuity of the production process. Based on the 2022 inventory calculation, the Continuous Review System method is the best method that can reduce the total inventory cost by Rp15.871.580.630,35 or by 7,15% of the company's total inventory cost. The calculation of the total inventory cost for the period June 2023 - May 2024 obtained a result of Rp246,197,961,019.38 with an order quantity (q0) of 215 tons, a safety stock value (ss) of 25 tons, and a reorder point (r) of 90.8 tons.
Pelestarian Warisan Budaya Melalui Proses Pembuatan Batik Tulis di Fajar Batik Bungkal Ponorogo Azzahra, Innaha Afifatunnisa; Maharani, Dita; Sugianto, La Ode
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): SWARNA : Jurnal Pengabdian Kepada Masyarakat, Januari, 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v5i1.1844

Abstract

Pelestarian warisan budaya merupakan upaya penting dalam menjaga identitas dan nilai-nilai luhur bangsa. Salah satu bentuk nyata pelestarian tersebut dapat dilakukan melalui kegiatan pembuatan batik tulis yang hingga kini masih bertahan di berbagai daerah, termasuk di Fajar Batik Kecamatan Bungkal, Kabupaten Ponorogo. Kegiatan pengabdian masyarakat ini dilatarbelakangi oleh semakin menurunnya minat generasi muda terhadap batik tulis tradisional, serta terbatasnya pemahaman mengenai nilai ekonomi dan budaya dari kerajinan tersebut. Metode yang digunakan dalam kegiatan ini meliputi observasi langsung, wawancara dengan pengrajin batik, serta pelatihan mengenai teknik membatik, dan pewarnaan. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan dalam proses produksi batik tulis, serta munculnya kesadaran baru tentang pentingnya melestarikan batik sebagai aset budaya lokal yang bernilai ekonomi tinggi. Dengan demikian, program ini berkontribusi pada upaya pelestarian budaya sekaligus penguatan ekonomi kreatif masyarakat di Kecamatan Bungkal.
The effect of website quality, social media marketing, and personal selling on brand equity through brand loyalty: A study of B2B customers of PT gaya makmur tractors Pangaribuan, Jimmy Fernando; Maharani, Dita; Amia Luthfia
Journal of Advanced Sciences and Mathematics Education Vol. 6 No. 1 (2026): Journal of Advanced Sciences and Mathematics Education
Publisher : CV. FOUNDAE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/jasme.v6i1.1112

Abstract

Background: The rapid expansion of digital communication technologies has fundamentally transformed marketing practices in business-to-business (B2B) industries. Despite this shift, the effectiveness of integrating digital channels with interpersonal communication in shaping long-term brand value remains insufficiently explained, particularly within complex industrial markets such as heavy equipment distribution. Existing studies tend to examine website quality, social media marketing, and personal selling in isolation, leaving a critical gap in understanding their combined influence and underlying relational mechanisms. Aims: This study aims to analyze the integrated effects of website quality, social media marketing, and personal selling on brand equity through brand loyalty, while clarifying the mediating role of relational commitment in a B2B context. Method: A quantitative explanatory approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected from 302 B2B customers of PT Gaya Makmur Tractors through a structured questionnaire, and analyzed to evaluate both direct and indirect relationships among constructs. Results: The findings demonstrate that all three communication channels significantly influence brand loyalty and brand equity. Social media marketing exhibits the strongest direct effect on brand equity, followed by personal selling and website quality. Furthermore, brand loyalty acts as a partial mediator, indicating that communication effectiveness operates through both immediate perception and sustained relational engagement. Conclusion: This study advances the understanding of B2B marketing by positioning brand loyalty as a central relational mechanism within an integrated communication system. The results suggest that brand value in industrial markets is not solely driven by information quality or promotional intensity, but by the ability to align digital credibility with personalized interaction to foster long-term commitment. From a practical standpoint, firms are encouraged to develop coordinated communication strategies that balance digital presence and interpersonal engagement as part of a unified decision-support system. This approach not only strengthens competitive positioning but also enhances the sustainability of customer relationships, offering a more holistic pathway for optimizing brand equity in complex B2B environments.
Co-Authors Amia Luthfia Arfah Azzahra, Innaha Afifatunnisa Ilham Ilham Moeheriono Pangaribuan, Jimmy Fernando Putri, Eva Noorhya Akhmar Ramashan Saptanto Hari Wibawa, Saptanto Hari Sri Umiyati, Sri Sugianto, La Ode