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All Journal Surakarta English and Literature Journal SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Devy Anggraini
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Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Pengaruh Citra Merek, Kepercayaan Dan Nilai Pelanggan Terhadap Kepuasan Pelanggan Pengguna Gojek Di Kota Batam Devy Anggraini; Husda, Nur Elfi
SCIENTIA JOURNAL Vol 6 No 1 (2024): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v6i1.8580

Abstract

This research seeks to explore the influence of brand image, trust and customer value on customersatisfaction of Gojek users in Batam City. This research is an associative type with a quantitative approach.Focus on the Gojek consumer population in Batam City, with a total of 6,180 customers. The samplingtechnique chosen was based on the Slovin formula, producing 376 respondents. By using a multiple linearregression approach, the data analysis process includes various tests, such as data quality tests, classicalassumption tests, influence tests, and hypothesis tests. The results of multiple linear regression analysishave been able to show that brand image has an influence of 23.7% on customer satisfaction. Trust showsan influence of 27.9% on customer satisfaction. Customer value can have a big influence of 28.3% oncustomer satisfaction. The test results contained in the analysis of the coefficient of determination (R2)underline the collective explanatory power of brand image, trust and customer value, which accounted for70.7% of the observed variation in customer satisfaction of Gojek users in Batam City. Apart from that, thefindings are also strengthened by using the t test and F test showing that brand image, trust and overallcustomer value have a positive and significant influence both partially and simultaneously on customersatisfaction of Gojek users in Batam City
Improving Students’ Skills in Writing Descriptive Texts by Using Digital Photographs Khadijah Maming; Ali Wira Rahman; Amir Patintingan; Devy Anggraini
Surakarta English and Literature Journal Vol 6, No 1 (2023): FEBRUARY
Publisher : University of Surakarta

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Abstract

In English Learning Teaching (ELT), digital photographs are considered acompelling visual medium to help students write English texts. A writing skillis a capacity to convert ideas into complete, comprehensive and understandablesentences that may be used to convey those ideas to the reader effectively. Thepurpose of this research is to find out whether using digital photographs canimprove students’ skills in writing descriptive texts or not. The researchers useda descriptive quantitative pre-experimental method by applying digital picturesto teach writing descriptive text. The sample of this research consists of thirtystudents at SMP Negeri 1 Pangsid, South Sulawesi. The result shows thatstudents’ writing skills increased by using digital photographs. The results areindicated by the mean value of the pretest (44,73) and the posttest (82,93). Aftercalculating the t-test, the researchers found that the null hypothesis (H0) wasrejected, and the alternative hypothesis (H1) was accepted. Using digitalphotographs as a teaching and learning medium can improve students’ skills nwriting descriptive texts. In other words, this medium eases the students inconstructing their ideas through descriptive essays.
Co-Authors Ali Wira Rahman Amir Patintingan Husda, Nur Elfi Khadijah Maming