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All Journal Ilomata International Journal of Social Science International Journal of Health, Medicine, and Sports
Hellen
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Level of Satisfaction, Service Quality, and Comfortable (Healthy) Atmosphere in Bajawa Flores, Tangerang: Grounded Theory Approach Hellen; Nurmala, Dian; Mongdong, Jenifer Angelica; Putra, Bayu Dwi
International Journal of Health, Medicine, and Sports Vol. 3 No. 1 (2025): International Journal of Health, Medicine, and Sports
Publisher : Corespub

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijhms.v3i1.185

Abstract

The cafe and coffee shop industry in Indonesia is experiencing rapid growth, especially among young people looking for a place to socialize. One shop that stands out is Bajawa Flores in Karawaci, Tangerang, which offers more than just coffee, but also a fun social experience with the slogan "fun parties with coffee". This research aims to analyze the level of service satisfaction and comfortable (healthy) atmosphere which influence customer loyalty in Bajawa Flores. Grounded Theory was chosen as a research approach because of its flexibility in adaptive data collection, both through in-depth interviews and direct observation of customer experiences. This research found that the atmosphere created, from interior design to live music, plays an important role in increasing customer satisfaction and loyalty. Food quality, service and overall atmosphere are the main factors influencing visitor satisfaction. In the midst of intense competition, Bajawa Flores needs to focus not only on customer satisfaction, but also on factors that build customer loyalty. This research is expected to provide useful recommendations for Bajawa Flores management to improve services and understand customer preferences and expectations, so that they can strengthen their business position and increase revenue.
Unveiling the Success of Bilebante Tourism Village: Competitiveness, Participation, and Empowerment Latifah, Annisa Husnul; Hellen; Lawrence, Jennifer
Ilomata International Journal of Social Science Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i4.1926

Abstract

The Indonesian government positions tourism villages as a strategic instrument for advancing sustainability, yet the determinants of their success remain underexplored. This study investigates how destination competitiveness, community participation, and local empowerment shape the development of Bilebante Village, Lombok. Previous studies have addressed isolated issues such as participation or empowerment, but none have identified the core reasons for the village’s overall success. This gap is critical because identifying what truly makes a village succeed is essential for advancing tourism village development. A qualitative case study was conducted using semi-structured interviews with six purposively selected Pokdarwis members and participatory observation across the village’s zones. Data were analyzed with Miles and Huberman’s interactive model through thematic coding on competitiveness, participation, and empowerment. The findings show that Bilebante’s success emerges from the interaction of three interconnected factors. Its green tourism attractions provide a competitive advantage that is reinforced by strong community participation. Through this participation, residents gain skills and confidence, creating empowerment that drives further innovation and, in turn, strengthens competitiveness. Theoretically, this study contributes to rural tourism literature by showing how competitiveness, participation, and empowerment operate in a mutually reinforcing cycle rather than in isolation. Practically, it highlights that government and external support should integrate these three dimensions, and that initiatives such as community learning hubs and inter-village exchange programs can help replicate Bilebante’s model in other contexts.
Co-Authors Latifah, Annisa Husnul Lawrence, Jennifer Mongdong, Jenifer Angelica Nurmala, Dian Putra, Bayu Dwi