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All Journal Journal Of Human And Education (JAHE) International Journal of Health, Medicine, and Sports
Nurmala, Dian
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Humanities Dentistry Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Level of Satisfaction, Service Quality, and Comfortable (Healthy) Atmosphere in Bajawa Flores, Tangerang: Grounded Theory Approach Hellen; Nurmala, Dian; Mongdong, Jenifer Angelica; Putra, Bayu Dwi
International Journal of Health, Medicine, and Sports Vol. 3 No. 1 (2025): International Journal of Health, Medicine, and Sports
Publisher : Corespub

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijhms.v3i1.185

Abstract

The cafe and coffee shop industry in Indonesia is experiencing rapid growth, especially among young people looking for a place to socialize. One shop that stands out is Bajawa Flores in Karawaci, Tangerang, which offers more than just coffee, but also a fun social experience with the slogan "fun parties with coffee". This research aims to analyze the level of service satisfaction and comfortable (healthy) atmosphere which influence customer loyalty in Bajawa Flores. Grounded Theory was chosen as a research approach because of its flexibility in adaptive data collection, both through in-depth interviews and direct observation of customer experiences. This research found that the atmosphere created, from interior design to live music, plays an important role in increasing customer satisfaction and loyalty. Food quality, service and overall atmosphere are the main factors influencing visitor satisfaction. In the midst of intense competition, Bajawa Flores needs to focus not only on customer satisfaction, but also on factors that build customer loyalty. This research is expected to provide useful recommendations for Bajawa Flores management to improve services and understand customer preferences and expectations, so that they can strengthen their business position and increase revenue.
Pelatihan Content Creation untuk Meningkatkan Daya Tarik Wisata Gunung Dago Latifah, Annisa; Mongdong, Jenifer Angelica; Nurmala, Dian
Journal Of Human And Education (JAHE) Vol. 5 No. 2 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i2.2450

Abstract

Sebagai destinasi yang memiliki potensi alam dan fasilitas yang menarik, Wisata Gunung Dago menghadapi tantangan dalam promosi digital karena pemanfaatan media sosial yang belum optimal. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini dilakukan untuk menjawab kebutuhan tersebut dengan dua tujuan utama: (1) meningkatkan pemahaman pegawai tentang pentingnya content marketing dalam promosi wisata, dan (2) melatih keterampilan teknis pembuatan konten digital. Pelatihan diikuti oleh 11 pegawai dan dilaksanakan secara tatap muka. Metode kegiatan mencakup pre-test, penyampaian materi interaktif, diskusi, dan post-test. Materi meliputi pengertian content creation, pentingnya membuat konten, strategi menentukan topik menarik, teknik dasar pembuatan konten, serta tips produksi konten sederhana menggunakan ponsel. Efektivitas pelatihan diukur menggunakan metode nilai delta, yaitu perbandingan skor pre-test dan post-test. Hasil menunjukkan peningkatan pada seluruh butir pertanyaan, terutama pada teknik teknik dasar pembuatan konten. Selain peningkatan pengetahuan teknis, seluruh peserta menyatakan merasa lebih percaya diri dalam membuat konten secara mandiri. Dengan demikian, kegiatan ini dinilai berhasil meningkatkan kapasitas promosi digital Wisata Gunung Dago melalui pelatihan yang praktis, aplikatif, dan sesuai kebutuhan lapangan.
Co-Authors Hellen Latifah, Annisa Husnul Mongdong, Jenifer Angelica Putra, Bayu Dwi