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All Journal Ekombis: Jurnal Fakultas Ekonomi Jurnal El Rayyan: Jurnal Perbankan Syariah
Saputri, Lisa Indah
Unknown Affiliation
Economics, Econometrics & Finance

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KONSEP PEMASARAN DALAM PERSPEKTIF EKONOMI ISLAM Saputri, Lisa Indah; Shifa, Mutiara
Jurnal El Rayyan: Jurnal Perbankan Syariah Vol. 3 No. 1 (2024): Jurnal El Rayyan: Jurnal Perbankan Syariah
Publisher : Institut Syekh Abdul Halim Hasan Binjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59342/jer.v3i1.526

Abstract

Penelitian ini merupakan penelitian kepustakaan dengan pendekatan deskriptif kualitatif, penelitian ini bertujuan untuk mengkaji konsep pemasaran menurut cendekiawan muslim yang merupakan pakar ekonomi islam. Metode analisis data yang di gunakan yaitu secara kualitatif meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa konsep pemasaran dalam perspektif ekonomi islam, masih bergantung pada konsep pemasaran konvensional, dimana kajian konsep pemasaran Islam hanya digunakan sebagai alat pemasaran. Dengan demikian, peluang untuk mengkaji konsep pemasarn Islam lebih mendalam masih terbuka untuk dilakukan.
ANALISIS WILLINGNESS TO PAY (WTP) MASYARAKAT TERHADAP RETRIBUSI PENGELOLAAN SAMPAH DI GAMPONG PEUNAGA BARO KABUPATEN ACEH BARAT saputri, lisa indah; Badli, Saiful; Juliansyah, rollis; Suhendra, Noval; Alisman, Alisman
EKOMBIS: JURNAL FAKULTAS EKONOMI Vol 9, No 2 (2023): November
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/ekombis.v11i2.12491

Abstract

This study aims to analyze the factors influencing the willingness to pay (WTP) for waste management fees among the community in Gampong Peunaga Baro, West Aceh Regency. The variables examined include education level, income, occupation, and frequency of waste collection. This research employs a quantitative approach using a survey method, and data analysis is conducted through multiple linear regression to determine the effect of each variable on WTP. The population consists of all household heads in Gampong Peunaga Baro, with purposive sampling applied to select 297 respondents who are considered knowledgeable and relevant to the waste management issue. The results indicate that education and income have a positive and significant influence on the community’s ability to pay waste fees, while occupation and frequency of waste collection do not have a significant effect. These findings highlight the importance of considering socioeconomic factors when designing waste fee policies to enhance community participation and improve the sustainability of waste management.
Co-Authors Alisman, Alisman Juliansyah, Rollis Noval Suhendra Saiful Badli, Saiful Shifa, Mutiara