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All Journal Al-Kharaj: Journal of Islamic Economic and Business Jurnal Pariwisata, Bisnis Digital dan Manajemen SEJAGAT : Jurnal Pengabdian Masyarakat Inovbiz : Jurnal Inovasi Bisnis
Rizky Adhitya Nugroho
Politeknik Negeri Jember
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Public Health Social Sciences Other

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Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Influencer Marketing terhadap Kepuasan Pelanggan pada Sego Sambel Merdeka Rezha Isyraqi Qastalano; Rizky Adhitya Nugroho; Muhammad Bahanan
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6690

Abstract

Indonesia’s culinary scenes today has grown and expanded significantly in each region. Increasing culinary demand affects on customer satisfaction. The study’s purpose is to ascertain  impact  of product quality, service quality, and influencer marketing on customer satisfaction of Sego Sambel Merdeka on Mojokerto which is secured to raise sales, share of the market, and competitive edge. The approach of this study is quantitative by using respondent questionnaires using convenience sampling of 50 respondents. The study’s hypothesis test used the method of  multivariate linear regression. The findings of this study indicates results of the validity and realibility tests which have been processed are valid and reliable. The traditional assumption test in this study revealed a normal distribution and no symptoms of multicollinearity and heteroskedasticity occurred. The determination test revealed that 41.2% of the variability of customer satisfaction was impacted by product quality, service quality, and influencer marketing, with a regression equation of Y = -1.689 + 0.336X1 + 0.190X2 + 0.771X3 + e which showed a positive influence. The conclusion obtained on this research is that product quality and influencer marketing have significantly impact on customer satisfaction, but service quality have not  significantly impact on customer satisfaction, so in this research, it is implied that Sego Sambel Merdeka business owners are advised to focus more on improving product quality and maximizing influencer marketing strategies, even though the quality of service is not significant in this study periodic evaluation to ensure adequate service standards.
Pemberdayaan Petani Kopi melalui Penguatan Kelembagaan dan Pengelolaan Green Bean Berkelanjutan Choirul Huda; Rizky Adhitya Nugroho; Husin; Lukman Hakim; Muhammad Bahanan; Denny Wijanarko
SEJAGAT : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2025): October
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/sejagat.v2i2.6720

Abstract

Petani kopi di wilayah pedesaan sering menghadapi kendala struktural seperti ketiadaan kelembagaan tani, terbatasnya akses terhadap bantuan pemerintah dan CSR, serta lemahnya posisi tawar dalam pemasaran hasil panen. Kondisi tersebut juga dialami oleh petani kopi di Desa Suco, Kecamatan Mumbulsari, Kabupaten Jember, yang umumnya menjual kopi gelondong ke pengepul dengan harga rendah, antara Rp12.000–Rp18.000 per kilogram. Kegiatan ini bertujuan untuk meningkatkan kapasitas dan kemandirian petani melalui pembentukan paguyuban petani kopi serta penerapan praktik value-added berupa pengolahan pascapanen hingga tahap green bean. Metode pelaksanaan meliputi sosialisasi, pendampingan kelembagaan, pelatihan peluang pasar kopi, serta penyediaan mesin pengupas kopi skala kecil sebagai prototipe. Hasil kegiatan menunjukkan peningkatan pemahaman petani terhadap pentingnya organisasi kolektif sebagai sarana memperluas akses sumber daya eksternal, sekaligus tumbuhnya kesadaran akan potensi peningkatan pendapatan melalui pengolahan pascapanen sederhana. Pengenalan mesin pengupas turut memperkuat kemampuan teknis petani dan mendorong diferensiasi produk. Secara keseluruhan, penguatan kelembagaan yang dipadukan dengan pengolahan green bean terbukti menjadi strategi efektif dalam meningkatkan daya saing dan posisi tawar petani kopi pedesaan.
Employer Branding and Person-Organization Fit in Building Career Intention Gen Z Imam Abrori; Via Lailatur Rizki; Rezha Isyraqi Qastalano; Rizky Adhitya Nugroho
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M UIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8028

Abstract

This study aims to examine the effect of Employer Branding and Person-Organization Fit on Career Intention of Digital Business Study Program students at Jember State Polytechnic. This research uses a quantitative approach with an explanatory method. The research sample amounted to 72 students selected through purposive sampling technique. Data were collected through a closed questionnaire and analyzed using multiple linear regression. The results showed that simultaneously, Employer Branding and Person-Organization Fit had a significant effect on Career Intention (p < 0.05), but partially only Person-Organization Fit had a significant effect. The Person-Organization Fit variable has a dominant influence, while Employer Branding does not show a significant influence individually. In conclusion, value fit between individuals and organizations is a key factor in shaping students' career intentions.
Determinants of Consumer Purchasing Decisions for Aquaviva Packaged Water: An Analysis of Brand Trust, Product Quality, and Digital Marketing with Purchase Intention as a Mediating Factor Rezha Isyraqi Qastalano; Rizky Adhitya Nugroho; Imam Abrori; Muhammad Bahanan
Inovbiz: Jurnal Inovasi Bisnis Vol 13 No 2 (2025)
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v13.i2.1290

Abstract

The increasing growth of bottled mineral water products has led to a rise in consumer consumption, encouraging the emergence of new drinking water products, one of which is Aquviva. This study investigates the variables that influence purchase intention as an intervening variable and purchase decision among consumers of Aquviva drinking water. This research implemented a quantitative approach through the distribution of an online questionnaire to 120 respondents. The collected data was then analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The analysis reveals a complex dynamic relationship among the research variables. Brand trust and product quality were found to have no direct significant effect on purchase decisions, although product quality shows a positive influence. However, both variables together have a positive and significant effect on purchase intention. Meanwhile, digital marketing shows a direct positive and significant effect on purchase decisions, although its effect on purchase intention is not significant. The key finding of this study confirms the role of purchase intention as a positive and significant intervening variable in mediating the relationship toward purchase decisions.
Co-Authors Choirul Huda Denny Wijanarko Husin Imam Abrori Lukman Hakim Muhammad Bahanan Rezha Isyraqi Qastalano Via Lailatur rizki