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All Journal Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Kiki Sumanti
Universitas Putera Batam
Computer Science & IT Economics, Econometrics & Finance Social Sciences Other

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Digital Marketing Sosial Media Gaming Berbayar Kiki Sumanti; Nur Elfi Husda; Juwintar Febriani Arwan
Prosiding Vol 4 (2022): SNISTEK
Publisher : LPPM Universitas Putera Batam

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Abstract

Sosial media is very effective and efficient in digital marketing in this modern era. In the world of gaming, sosial media is also functioned as an additional facility to give additional comfort and function to user. This paper is written to discuss and understand the concept of paid sosial media gaming, the right strategy to paid sosial media gaming, implantation of marketing mix to paid sosial media gaming, and marketing communication to paid sosial media gaming. The methodology used in this paper is descriptive analysis with literature research to describe the purpose of this research. The result of this study discusses about the characteristics of paid sosial media gaming, marketing strategy of paid sosial media gaming, marketing mix of paid sosial media gaming, and marketing communication for paid sosial media gaming. The result of this paper also discuesses about the design of canvas model of paid sosial media gaming and the SOSTAC of the application of the paid sosial media gaming called MaYo!! so that the business can be launched. MaYo!! is made for gamers to interact with one other as other sosial medias do which are adding friends and chatting with other gamers. Through MaYo!! players account can also be played by jockey until a certain level that customer requested and players can also pick other available MaYo pro-players to play along with to gain victory
Analisis Faktor-Faktor Yang Dapat Mempengaruhi Kepuasan Serta Loyalitas Pelanggan Di Portal Belanja E-Commerce Yvonne Wangdra; Realize Realize; Kiki Sumanti
Prosiding Vol 4 (2022): SNISTEK
Publisher : LPPM Universitas Putera Batam

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Abstract

The purpose of this research is to determine 1. Effect of Work Discipline on Employee Performance Along with increasing human needs, in the modern era, internet and telecommunication technology are experiencing very rapid development. This is more or less a factor of cultural change in everyday life. In this information age era, electronic media has become an intermediary tool for doing business and communication. Starting from small to large entrepreneurs, many take advantage of the advancement of internet technology as a means of competing for their business. Many new business applications are present due to the internet. The world of electronic commerce (E-Commerce) has a wider scope than ordinary buying and selling transactions. When managing their business, companies usually use the internet as a tool to find information and promote the company. In addition, it can be used as a means of information and promotion, the internet can also be used as a process of buying and selling products, services and information online. The development of electronic commerce has also brought many changes in terms of business activities that have been carried out in the real world. This change is marked by the existence of several business activities that previously could only be carried out in the real world. Judging from the characteristics of the problem, this research includes causal-comparative research because this research has a causal relationship between two or more variables consisting of Customer Perceived Value, Service quality, Trust, and Customer satisfaction which in this case plays a role. as independent and customer loyalty as the dependent variable
Co-Authors Husda, Nur Elfi Juwintar Febriani Arwan Realize, Realize Yvonne Wangdra