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All Journal Katalogis Jurnal Ekonomi Trend : Pemasaran, Produksi, Keuangan, SDM, Akuntansi dan Sistem Informasi Manajemen Jurnal Manajemen Bisnis Kewirausahaan Jurnal Visi Manajemen (JVM) Optimal: Jurnal Ekonomi dan Manajemen Jurnal Pijar : Studi Manajemen dan Bisnis Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Manajemen dan Ekonomi Kreatif Jurnal Riset Ekonomi dan Akuntansi Journal of Management and Social Sciences Sasambo: Jurnal Abdimas (Journal of Community Service)
Suryadi Samudera
Universitas Tadulako
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Pengembangan Dan Inovasi Bisnis UD. Barokah Berbasis Sumber Daya Manusia Ari Arham Palaguna; Suryadi Samudra; Adfiyani Fadjar
Jurnal of Management and Social Sciences Vol. 1 No. 3 (2023): Juli : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i3.154

Abstract

Development of products and services to the community is the key to success in business ventures. UD. Barokah is a business that is engaged in meeting the primary needs of the community, namely in the form of selling various kinds of products, both in the form of sales of wholesale and retail. Sales have been carried out effectively by utilizing competitive business opportunities with various business plans. In achieving sales targets, UD Barokah carries out various strategies and innovations on an ongoing basis in order to maintain business existence and compete with other entrepreneurs. Efforts to build communication with customers through creating Whatshap groups and services in a timely manner are important keys in attracting and retaining customers.The main objective of this research is to find out the business strategies and innovations implemented by UD Barokah in achieving sales targets. The specific objective of this research is to learn to run a business, find out the factors that influence the development of UD Barokah's business, and make creations and innovations in developing business and market opportunities.
Co-Authors Abdul Kadir Adfiyani Fadjar Akhmad Akhmad Ari Arham Palaguna Erwan Sastrawan Harnida Wahyuni Adda Juliana Kadang Lusi Ketrin Memah Magdalena Palny Ma’dika Maikel Romy Rambunga Muh. Sarfandi Muhammad Zeylo Auriza Muliana Sri Astuti Rini Wahyuni Rio Widiawan Surayya Surayya Syamsul Bachri