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Marketing Performance pada UKM: Peran Entrepreneurial Markeeting Santi, Ira Nuriya; Fadjar, Adfiyani; Putra, Setiawan Mandala
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 6 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Penelitian ini adalah penelitian kuantitatif yang bertujuan untuk mengetahui hubungan entrepreneurial marketing dengan sales growth, market share, dan customer satisfaction. Sampel yang digunakan dalam penelitian adalah pelaku Usaha Kecil Menengah yang ada di Kota Palu. Pengambilan sampel menggunakan metode non probability sampling dengan teknik convenience. Teknik analisis data mengunakan teknik structural equation modeling dengan menggunakan alat bantu SmartPLS. Hasil analisis data bahwa hubungan entrepreneurial marketing dan sales growth positif dan signifikan. Entrepreneurial marketing dan market share memiliki hubungan yang positif dan signifikan. Serta hubungan entrepreneurial marketing dan customer satisfaction positif dan signifikan.

Faktor Pendukung dan Penghambat Operasional Kinerja Perangkat Desa Loru Andi Nurfitria; Betty Betty; Adfiyani Fadjar
Jurnal Visi Manajemen Vol. 9 No. 2 (2023): Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v9i2.279

The purpose of this activity is to find out the supporting and inhibiting factors for the operational performance of Loru Village Officials. This activity was carried out at the Loru Village office. The informant in this article is the village head of Loru. Methods of implementation using the method of observation, interviews and documentation. From the results of observing the factors that support the performance of Loru Village Officials, namely service orientation, integrity, commitment, discipline and cooperation. Meanwhile, the factors hindering the performance of Loru Village Officials are system, facility and infrastructure failures

Saluran Dan Efesiensi Pemasaran Selada Hidroponik Skala Rumahan Dalam Upaya Peningkatan Perekonomian Keluarga Desa Loru Sholeh Puja Ramadan; Betty Betty; Adfiyani Fadjar
Journal of Management and Social Sciences Vol. 2 No. 2 (2023): May : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i2.268

The efforts of the Loru village government in order to improve food security and support the improvement of the family economy are by facilitating training for farmers. Loru village collaborated with PT. Nina Agro Jaya conducts Hydroponic Farming training for lettuce plants. The result of this training farmers will be faced with the marketing process. With all kinds of problems that will be faced in the marketing process. Another form of this activity is to describe the hydroponic lettuce marketing channel and to analyze the size of the margin and the efficiency level of hydroponic lettuce marketing. So that later lettuce farmers will have a better understanding of market conditions and be able to independently take certain actions in the marketing process. This activity was carried out in Loru Village, Sigi Biromaru District, Sigi Regency.

Analisis Pendapatan Asli Daerah (PAD) Sebagai Upaya Menuju Kemandirian Daerah Provinsi Sulawesi Tengah Rhena Maharani; Adfiyani Fadjar; Erwa Sastrawan
Manajemen Kreatif Jurnal Vol 1 No 2 (2023): Mei : Manajemen Kreatif Jurnal
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

The local government has attempted to implement regional autonomy, which has carried out development for 5 years through Regional Original Revenue (PAD) funding. The purpose of this research is to analyze the potential growth rate, as well as forecast the resource's future earnings. This study uses secondary data for the 2017-2021 financial and regional asset management bodies in Central Sulawesi with descriptive analysis. This research technique uses contribution ratio analysis techniques, growth ratios and trend ratios. These results indicate that the contribution of PAD sources found that local taxes and other legitimate PAD are the largest contributors to PAD in Central Sulawesi while levies and business entities still contribute and the elasticity is small, while the growth rate of PAD sources will have a tendency. of fluctuating growth rates.

Strategi Pengembangan Dan Inovasi Bisnis UD. Barokah Berbasis Sumber Daya Manusia Ari Arham Palaguna; Suryadi Samudra; Adfiyani Fadjar
Jurnal of Management and Social Sciences Vol. 1 No. 3 (2023): Juli : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i3.154

Development of products and services to the community is the key to success in business ventures. UD. Barokah is a business that is engaged in meeting the primary needs of the community, namely in the form of selling various kinds of products, both in the form of sales of wholesale and retail. Sales have been carried out effectively by utilizing competitive business opportunities with various business plans. In achieving sales targets, UD Barokah carries out various strategies and innovations on an ongoing basis in order to maintain business existence and compete with other entrepreneurs. Efforts to build communication with customers through creating Whatshap groups and services in a timely manner are important keys in attracting and retaining customers.The main objective of this research is to find out the business strategies and innovations implemented by UD Barokah in achieving sales targets. The specific objective of this research is to learn to run a business, find out the factors that influence the development of UD Barokah's business, and make creations and innovations in developing business and market opportunities.

Strategi Pengembangan Dan Inovasi Bisnis UD. Barokah Berbasis Sumberdaya Manusia Ari Arham Palaguna; Suryadi Samudra; Adfiyani Fadjar
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.384

Development of products and services to the community is the key to success in business ventures. UD. Barokah is a business that is engaged in meeting the primary needs of the community, namely in the form of selling various kinds of products, both in the form of sales of wholesale and retail. Sales have been carried out effectively by utilizing competitive business opportunities with various business plans. In achieving sales targets, UD Barokah carries out various strategies and innovations on an ongoing basis in order to maintain business existence and compete with other entrepreneurs. Efforts to build communication with customers through creating Whatshap groups and services in a timely manner are important keys in attracting and retaining customers.The main objective of this research is to find out the business strategies and innovations implemented by UD Barokah in achieving sales targets. The specific objective of this research is to learn to run a business, find out the factors that influence the development of UD Barokah's business, and make creations and innovations in developing business and market opportunities.

Kepuasan dan Loyalitas Konsumen pada Lembaga Kursus Bahasa Inggris: Perspektif Experiential Marketing Evrianti, Hesti; Fadjar, Adfiyani; Anisah, Anisah
Jurnal Samudra Ekonomi dan Bisnis Vol 15 No 3 (2024): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v15i3.9801

The research examines the impact of experiential marketing on customer satisfaction and loyalty towards the services provided by MEC Palu, as well as the impact of this satisfaction on consumer loyalty. This research used a descriptive associative approach, and involved 155 MEC Palu members as a sample selected through a stratified random sampling technique. The sample was divided into three different groups. For data analysis, the structural equation modeling (SEM) method was used. The findings show that experiential marketing has a positive and significant influence on both consumer satisfaction and consumer loyalty. Furthermore, there is evidence that shows consumer satisfaction has a positive and significant impact on customer loyalty. This shows that the implementation of experiential marketing strategies is very important to increase customer satisfaction and loyalty at MEC Palu as an effective marketing strategy to maintain and increase customer loyalty through satisfying experiences.

UMKM DEVELOPMENT STRATEGY THROUGH THE DEVELOPMENT POLICY OF THE COOPERATION DEPARTMENT OF SIGI DISTRICT, CENTRAL SULAWESI Syamdy, Inten Suweno Syamdy; Hasanuddin , Bakri; Fadjar, Adfiyani
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 5 No 2 (2023): August : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v5i2.103

The purpose of this analysis is to gain an understanding of the UMKM Development Strategy through the Development Policy of the Sigi Regency Cooperation and UKM Department in Central Sulawesi. This research was conducted in a qualitative descriptive manner using a process of observation, interviews and documentation. The data is then presented and analyzed using SWOT matrix analysis to identify strengths, weaknesses, opportunities and threats. The results of this research indicate that the strategy implemented to develop UMKM at the Sigi Regency Cooperation Department is appropriate and makes maximum use of the potential strengths possessed in seizing opportunities at the Sigi Regency Cooperation and UKM Department where the potential can be developed in the future and the results determining the coordinate points X; , Management of open information, improving the quality of work programs, developing financial institutions, increasing empowerment of UMKM, consider community needs and strengthen authority and autonomy.

Analisis Pendapatan Asli Daerah (PAD) Sebagai Upaya Menuju Kemandirian Daerah Provinsi Sulawesi Tengah Rhena Maharani; Adfiyani Fadjar; Erwa Sastrawan
Manajemen Kreatif Jurnal Vol. 1 No. 2 (2023): Mei : Manajemen Kreatif Jurnal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/makreju.v1i2.1353

The local government has attempted to implement regional autonomy, which has carried out development for 5 years through Regional Original Revenue (PAD) funding. The purpose of this research is to analyze the potential growth rate, as well as forecast the resource's future earnings. This study uses secondary data for the 2017-2021 financial and regional asset management bodies in Central Sulawesi with descriptive analysis. This research technique uses contribution ratio analysis techniques, growth ratios and trend ratios. These results indicate that the contribution of PAD sources found that local taxes and other legitimate PAD are the largest contributors to PAD in Central Sulawesi while levies and business entities still contribute and the elasticity is small, while the growth rate of PAD sources will have a tendency. of fluctuating growth rates.

THE ROLE OF PSYCHOLOGICAL CAPITAL OF TEACHING STAFF TO IMPROVE FOREIGN LANGUAGE COURSE INSTITUTIONS IN PALU CITY Awwab, Ashril; Natsir, Syahir; Fadjar, Adfiyani
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 6 No 1 (2024): May : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v6i01.218

This study aims to analyze the role of Psychological capital in the self-development of teaching staff and the quality of foreign language courses in Palu City. This type of research is descriptive and qualitative, aimed at describing existing phenomena, both natural and human-made, which pay more attention to characteristics, quality, and interrelationships between activities. The informants in this research are teaching staff who have had work experience at the relevant course institution for approximately two years and play an active role in every teaching and learning process, totaling six people. This research uses the interactive model analysis method. The results of this study show that all dimensions of Psychological Capital among the teaching staff of the two English language course institutions can improve the quality of the teaching staff and enhance the quality of the two English language courses.

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