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All Journal Jurnal SOLMA Jurnal Mantik MANAJEMEN DEWANTARA Dinasti International Journal of Education Management and Social Science Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Sasambo: Jurnal Abdimas (Journal of Community Service)
Syamsul Bachri
Program Studi Manajemen, Universitas Tadulako, Jl. Soekarno Hatta No.KM. 9, Tondo, Mantikulore, Kota Palu, Sulawesi Tengah 94148
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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PENGARUH PERSEPSI KEGUNAAN, PERSEPSI KEUNTUNGAN, PERSEPSI KEAMANAN TERHADAP MINAT NASABAH BNI MENGGUNAKAN MOBILE BANKING Jefri Wandi; Syamsul Bachri; Benyamin Parubak
Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Vol 6, No 1 (2020): Jurnal Ilmu Manajemen Universitas Tadulako
Publisher : Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.066 KB) | DOI: 10.22487/jimut.v6i1.175

Abstract

The objective of this research is to analyze the effect of usability, profit, security simultaneously and partially on customer interest of BNI in using mobile banking at BNI Palu branch. It was a quantitative research used multiple linear regression analysis method with a total of 100 respondents. The results of this researchshow thatusability, profit and security perceptions simultaneously have a significant effect on customer interest of BNI in using mobile banking at BNI Palu branch. Usability perception has a significant effect on customer interest of BNI in using mobile banking at BNI Palu branch.Profit perception has a significant effect on customer interest of BNI in using mobile banking at BNI Palu branch. Security perception has a significant effect on customer interest of BNI in using mobile banking at BNI Palu branch. Penelitian ini bertujuan untuk menganalisis pengaruh kegunaan, keuntungan, keamanan secara serempak dan parsial terhadap minat nasabah Bank BNI dalam penggunaan mobile banking pada BNI cabang Palu. Penelitian ini adalah penelitian kuantitatif dengan metode analisis regresi linier berganda dengan total responden sebanyak 100 orang. Hasil penelitian ini menunjukkan bahwapersepsi kegunaan, persepsi keuntungan dan persepsi keamanan secara serempak berpengaruh signifikan terhadap minat nasabah Bank BNI dalam menggunakan mobile banking pada BNI cabang Palu. Persepsi kegunaan mempunyai pengaruh signifikan terhadap minat nasabah Bank BNI dalam menggunaan mobile bankingpada BNI cabang Palu.Persepsi keuntungan mempunyai pengaruh signifikan terhadap minat nasabah Bank BNI dalam menggunakan mobile banking pada BNI cabang Palu. Persepsi keamanan mempunyai pengaruh signifikan terhadap minat nasabah Bank BNI dalam menggunakan mobile banking pada BNI cabang Palu.
Peningkatan Produksi Kain Tenun Donggala Melalui Pendampingan Usaha Pada Masyarakat Terdampak Bencana Di Kecamatan Banawa Tengah Kabupaten Donggala Vitayanti Fattah; Syamsul Bachri; Darman Darman
Jurnal SOLMA Vol. 11 No. 1 (2022)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v11i1.8137

Abstract

Background: Setelah terjadinya bencana gempa bumi, COVID 19, dan banjir banyak usaha masyarakat Banawa tEngah, Donggala mengalami kemunduran diakibatkan sarana prasarana umum dan alat produksi yang hancur bersama robohnya rumah dan terendam banjir. Tujuan pengabdian meningkatkan manajemen pengelolaan usaha, keuangan usaha, pemasaran, label atau merek dan promosi menggunakan media online. Metode: Metode yang digunakan dalam pengabdian terdiri dari bebrapa tahap yaitu pemetaan pelaku usaha, kegiatan studi banding, kegiatan temu bisnis, monitoring, dan evaluasi kegiatan usaha. Hasil: Beberapa pelatihan dan pendampingan untuk peningkatan Produksi berupa kegiatan manajemen pengelolaan keuangan, kegiatan pemasaran, pengemasan hasil produksi, pelabelan atau merek, dan kegiatan promosi on line. Bentuk kegiatan studi banding guna mendapatkan masukan/ informasi, untuk dijadikan pembanding dan menjadi masukan serta strategi pengembangan permodalan, pemasaran dan teknis usaha. Temu bisnis dilakukan menjembatani para pelaku usaha binaan dengan para peritel modern dan OPD terkait guna pembinaan berkelanjutan, produk yang dipamerkan dalam kegiatan ini berupa kain tenun, pigura kain, hiasan dinding, tas, dompet, masker, dan lainnya yang semua bahan utamanya kain tenun subi Donggala. Kesimpulan: Kegiatan pelatihan dan pemdampingan pengelolaan usaha, pengelolaan keuangan usaha, kegiatan pemasaran, pengemasan, label atau merek dan promosi secara online banyak menambah pengetahuan bagi pelaku usaha.
Effect of E-Service Quality on Customer Satisfaction and Word of Mouth on Online Shopee in Morowali Regency Mohammad Zeylo Auriza; Mahfud Supu; Syamsul Bachri; Citra Antasari; Salma Daud
Jurnal Mantik Vol. 6 No. 3 (2022): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In today's development, many companies in any business industry compete so tightly because companies are more careful and creative in developing ideas that are poured into competitive strategies through technology and information. Many companies that have started implementing an online transaction system have responded positively to customers who prioritize efficiency and effectiveness in shopping. One of the developing marketplaces in Indonesia is Shopee. Shopee became the top online shopping platform in Indonesia in the first half of 2021, from January to mid-year, in terms of the total number of app downloads and total monthly active users based on research by mobile app market researcher Annie. This study aims to determine the effect of e-service quality on customer satisfaction and Word Of Mouth online Shopee in Morowali Regency by using the Amos Software analysis tool. 21.0. The results of this study indicate that the e-service quality variable has a positive and significant effect on Shopee online customer satisfaction, the e-service quality variable has a positive and significant influence on the word of mouth of Shopee online customers and the customer satisfaction variable has a positive and significant effect on the word of mouth variable. online shopee customers in Morowali Regency.
Peningkatan SDM Masyarakat Melalui Sadar Wisata di Desa Towale Kecamatan Banawa Tengah Kabupaten Donggala Syamsul Bachri; Erwan Sastrawan Farid; Mohammad Zeylo Auriza; Rosida P Adam; Suardi Suardi
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 1 No. 3 (2022): September 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v1i3.944

Abstract

The potential of marine tourism attraction owned by Towale Village is one of the tourist villages in the Donggala Regency, Central Sulawesi, which has now begun to attract a lot of tourists, especially marine tourism lovers. Problems in general are related to tourism, one of which is related to the quality of human resources, in this case the awareness of tourism by the community in tourist villages. Towale Village is one of the villages in Donggala Regency which will be designated as a Tourism Village. The low understanding of tourism awareness by the community is the reason why community service activities are carried out to increase human resources through tourism awareness in Towale Village, Central Banawa District. Donggala Regency. The method used in this service activity is the extension method by providing education and implementation examples aimed at tourism awareness. This activity was held in Towale Village in August by presenting 30 community leaders, village officials and tourism awareness groups. The results of this service provide an understanding to the community about how to grow tourism awareness in Towale Village, Banawa Tengah District, Donggala Regency.
PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK THRIFT DAN DAMPAKNYA TERHADAP KEPUASAN KONSUMEN PADA YOUTH THRIFT MARKET DI KOTA PALU Elimawaty Rombe; Neng Reka Nurmalasari; Syamsul Bachri; Mohammad Zeylo Auriza
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i3.14873

Abstract

This study aims to determine the effect of Instagram social media marketing and price on thrift product purchasing decisions and their impact on customer satisfaction at the Youth Thrift Market in Palu City. The type of research used is descriptive quantitative. The sampling technique in this study used a purposive sampling method. The sample used was 80 respondents. The data collection technique used was distributing questionnaires and processed using Smart PLS version 3.0. The scale used in this study is the Likert scale. The analysis technique used is descriptive statistics which consists of direct and indirect influence variables and is supported by Patrial Least Squares (PLS) which consists of two approaches, namely Outer Model and Inner Model analysis. The results of this study indicate that significantly social media marketing Instagram has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing decisions, purchasing decisions have a positive and significant effect on consumer satisfaction, social media marketing Instagram has a positive and significant effect on customer satisfaction through purchasing decisions, prices have a positive and significant effect on consumer satisfaction through purchasing decisions. There is a positive but not significant influence between Instagram social media marketing on consumer satisfaction and price on consumer satisfaction.
Pengaruh Attraction, Accessibility, Amenity Dan Ancillary Terhadap Minat Wisatawan Berkunjung Dimediasi Oleh Social Environment Pada Objek Wisata Di Towale Syamsul Bahri Dg. Parani; Syamsul Bachri; Rosida P. Adam; Elimawaty Rombe; Ponirin Ponirin; Muzakir Muzakir
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 6 (2023): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/covalue.v14i6.3887

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis Pengaruh Attraction, Accessibility, Amenity dan Ancillary terhadap minat wisatawan berkunjung dimediasi oleh Social environment Pada Objek Wisata di Towale Kabupaten Donggala. Tahapan penelitia yakni dimulai dari observasi kawasan objek wisata, identifikasi jenis objek wisata, merumuskan masalah dalam pengembangan objek wisata, wawancara beberapa informan inti dan masyarakat. Jenis penelitian yang digunakan adalah deskriptif kausal. Populasi penelitian ini adalah seluruh masyarakat yang berminat berkunjung pada objek wisata di Towale Kabupaten Donggala. Teknik penarikan sampel pada penelitian ini purposive sampling, dengan jumlah sampel sebanyak 120 responden. Teknik pengumpulan data yang digunakan adalah observasi, wawancara, kuesioner, dan dokumentasi. Skala yang digunakan dalam penelitian ini adalah skala Likert dan alat analisis yang digunakan adalah Statistik Multivariat “Partial Least Square”. Hasil penelitian ini diperoleh kesimpulan sebagai berikut: (1) Attraction, Amenities, Accessibility, dan Ancillary berpengaruh signifikan terhadap minat wisatawan berkunjung pada Objek Wisata di Towale Kabupaten Donggala. (2) Social Environment berpengaruh tidak signifikan terhadap minat wisatawan berkunjung pada Objek Wisata Towale Kabupaten Donggala. (3) Attraction, Amenities, Accessibility, dan Ancillary berpengaruh tidak signifikan terhadap minat wisatawan berkunjung dimediasi oleh social Environment pada Objek Wisata Towale Kabupaten Donggala.
Optimalisasi Tata Kelolah Keuangan BUMDes Guna Mewujudkan Pemerataan Dan Pertumbuhan Ekonomi Desa Balaroa Pewunu Erwan Sastrawan Farid; Juliana Kadang; Muhammad Zeylo Auriza; Syamsul Bachri; Surayya Surayya; Suryadi Samudera
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 5 No. 2 (2023): Mei
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v5i2.1192

Abstract

Bumdes (Badan Usaha Milik Desa) merupakan lembaga yang bertujuan untuk meningkatkan kesejahteraan masyarakat di desa melalui pengelolaan kegiatan ekonomi. Dalam pengelolaan keuangan Bumdes, perlu juga diperhatikan prinsip keuangan yang sehat, yaitu pengelolaan keuangan yang transparan, akuntabel, berkelanjutan, dan bertanggung jawab. Salah satu yang menjadi permasalahan BUMDes di Desa Balaroa Pewunu adalah terkait dengan tata kelolah keuangan dimana BUMDes dalam membuat laporan keuangannya masih dilakukan dengan cara tradisional yakni hanya berbasis buku kas keluar masuk, sehingga dari segi akuntabilitas pelaporan keuangan masih kurang akuntabel. Tujuan dari program Pengabdian kepada Masyarakat (PKM) ini adalah memberikan pelatihan penyusunan laporan keuangan berbasis excel. Kegiatan di laksanakan dengan dua metode yakni Transfer Pengetahuan (knowledge transfer) dan Model Community development yaitu pendekatan yang melibatkan mitra secara langsung sebagai obyek dan subyek dalam pelaksanaan PkM. Hasil pelatihan penyusunan laporan keuangan BUMDes berbasis excel pada perangkat desa dan pengelolah BUMdes Balaroa Pewunu, menunjukan semua peserta telah mampu mengoperasikan dan menyusun laporan keuangan BUMdes dari Pencatatan berupa jurnal sampai dengan dengan neraca dan laporan laba rugi. Rekomendasi berikutnya perlunya pelatihan ini dilakukan kembali namun dengan memberikan contoh tambahan berupa laporan keuangan konsolidasi, diman BUMDes pada umumnya memiliki berbagai jenis unit bisnis sehingga pelunya mengetahui penyusunan laporan keuangan konsolidasi Optimizing BUMDes Financial Management to Achieve Equity and Economic Growth in Balaroa Pewunu Village Bumdes (Badan Usaha Milik Desa) is an institution that aims to improve the welfare of the community in the village through the management of economic activities. In the financial management of Bumdes, it is also necessary to pay attention to sound financial principles, namely transparent, accountable, sustainable and responsible financial management. One of the problems of BUMDes in Balaroa Pewunu Village is related to financial management where BUMDes in making their financial reports are still carried out in a traditional way, namely only based on cash books in and out, so that in terms of financial reporting accountability is still less accountable. The purpose of this Community Service program (PKM) is to provide training in preparing excel-based financial reports. Activities are carried out with two methods, namely knowledge transfer and community development model, namely an approach that involves partners directly as objects and subjects in the implementation of PkM. The results of the training on the preparation of excel-based BUMDes financial reports on village officials and managers of BUMdes Balaroa Pewunu, showed that all participants were able to operate and compile BUMdes financial reports from recording in the form of journals to balance sheets and income statements. The next recommendation is the need for this training to be carried out again but by providing additional examples in the form of consolidated financial statements, where BUMDes generally have various types of business units so it is necessary to know the preparation of consolidated financial statements.  
THE EFFECT OF CONTENT MARKETING AND SOCIAL MEDIA INTERACTION ON REPURCHASE INTENTION OF SEA MAKEUP PRODUCTS IN TIKTOK SHOP WITH CONSUMER TRUST AS A MEDIATION VARIABLE (A STUDY ON GENERATION Z IN PALU CITY) Yeyen Anggreni; Syamsul Bachri; Maskuri Sutomo; Farid
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4569

Abstract

This study aims to analyze the influence of content marketing and social media interactions onrepurchase intentionSEA Makeup products on TikTok Shop with consumer trust as a mediating variable. A quantitative approach was used, using a survey method with 165 Generation Z respondents in Palu City. Data were analyzed usingPartial Least Squares Structural Equation Modeling(PLS-SEM) through the SmartPLS application. The results of the study show thatcontent marketingand social media interactions have a positive influence onrepurchase intention. Consumer trust has been shown to mediate the relationship betweencontent marketingand repurchase intention, but does not mediate the relationship between social media interactions andrepurchase intentionThis research provides theoretical contributions to the development of digital marketing studies as well as practical implications for cosmetic product promotion strategies through...social commerce platform.
The Influence of Content Creator and Recommendation Algorithms on Gen Z’s Purchase Decision for Facetology Skincare Products on TikTok Fannya Azzahra Assirayatul; Syamsul Bachri; Zakiyah Zahara; Moh. Ali Murad
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i2.5716

Abstract

This study aims to explore how content from creators and recommendation algorithms influence Generation Z's purchasing decisions for Facetology skincare products on the TikTok platform. The method used is a descriptive quantitative approach involving 102 female respondents aged 15–28 years. Data analysis was performed using SPSS version 16, including validity and reliability tests, multiple linear regression, F-tests, and t-tests. The findings show that simultaneously and partially, creator content and recommendation algorithms have a positive and significant impact on purchasing decisions, with an Adjusted R² value of 0.538. The highest indicator in the creator content variable was “easy-to-understand language,” which demonstrated Tasya Farasya's ability to use communicative, clear, and relatable language to make it easy for the audience to understand product information and build trust in her recommendations. Meanwhile, in the recommendation algorithm variable, the highest indicator was “flexibility,” which reflected TikTok's ability to tailor content to user preferences. These factors encourage Generation Z to increase their purchasing decisions for recommended skincare products. This study emphasizes the importance of a collaborative strategy between creator credibility and algorithmic intelligence in shaping digital purchasing behavior among young consumers.
Co-Authors Arvindo Arvindo Benyamin Parubak Citra Antasari Darman, Darman Elimawaty Rombe Erwan Sastrawan Fannya Azzahra Assirayatul Farid Farid Hilda Monoarfa IRA NURIYA SANTI Jefri Wandi Juliana Kadang Mahfud Supu Maskuri Sutomo Moh. Ali Murad Mohammad Zeylo Auriza Muhammad Zeylo Auriza Muzakir Muzakir Neng Reka Nurmalasari Ponirin Ponirin Rosida P. Adam Salma Daud Suardi Suardi Surayya Surayya Suryadi Samudera Syamsul Bahri Dg.Parani Vitayanti Fattah Wahyuningsih Wahyuningsih Yeyen Anggreni Zakiyah Zahara