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All Journal MASALIQ: Jurnal Pendidikan dan Sains Business, Entrepreneurship, and Management Journal
Ummi Nadroh
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Religion Economics, Econometrics & Finance Education Social Sciences

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THE INFLUENCE OF GREEN TRANSFORMATIONAL LEADERSHIP AND ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AT FODDMART SAMARINDA Ramadhani, Ayu; Wediawati, Tuti; Khairil Anwar; Ummi Nadroh
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 4 No. 1 (2025)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v4i1.1726

Abstract

This study aims to analyze the influence of green transformational leadership and organizational culture on the performance of Foodmart Samarinda employees. In the context of increasingly fierce retail business competition, companies are required not only to improve efficiency and productivity but also environmental awareness. Foodmart Samarinda faces challenges in maintaining and improving employee performance amidst operational demands and sustainability requirements. The research employed a quantitative method with a causal associative approach, using the entire population of Foodmart Samarinda employees, totaling 34 people, as a saturated sample. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS. The results show that green transformational leadership has a positive and significant influence on employee performance, evidenced by a positive beta coefficient and a significance value of 0.006 (< 0.05). Meanwhile, organizational culture also shows a significant influence on employee performance, but with a negative beta coefficient and a significance of 0.006 (< 0.05), indicating aspects of the culture that need improvement. These two variables simultaneously explain 33.9% of the variation in employee performance, with the remainder explained by other variables outside the model. Therefore, it is recommended for Foodmart Samarinda management to strengthen green transformational leadership and evaluate and adjust relevant organizational culture elements to support optimal employee performance improvement.
EXPLORING GEN Z'S INTEREST IN START-UPS: THE ROLE OF EMPLOYER BRANDING AND CORPORATE REPUTATION, WITH INNOVATIVE WORK BEHAVIOR AS A MODERATOR Wahyuni Febriana; Poppy Alvianolita Sanistasya; Rosyid Nurrohman; Ummi Nadroh
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 4 No. 1 (2025)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v4i1.1742

Abstract

This study aims to identify the job preferences of Generation Z in Samarinda and the factors that influence their interest in working for start-up companies. The research focuses on analyzing the influence of employer branding and corporate reputation on intention to apply, with innovative work behavior considered as a moderating variable. A quantitative approach was employed, using a questionnaire distributed to 105 Gen Z respondents in Samarinda. The results indicate that both employer branding and corporate reputation have a positive and significant effect on intention to apply. However, innovative work behavior does not moderate the relationship between employer branding and intention to apply. These findings highlight that a company's image and reputation play a crucial role in attracting Generation Z to job opportunities, particularly in the start-up sector. Therefore, companies are encouraged to develop appropriate strategies by understanding the work preferences of Generation Z, who are expected to dominate the labor market in the near future.
DETERMINAN’S OF PURCHASING INTENTION IN TIKTOK SHOP E-COMMERCE: THE ROLE OF DIGITAL MARKETING AND FINANCIAL LITERACY IN SAMARINDA Tiara Almira Pratiwi; Poppy Alvianolita Sanistasya; Mukhibatul Hikmah; Ummi Nadroh
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 4 No. 1 (2025)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v4i1.1744

Abstract

This study investigates the influence of Affiliate Marketing, Financial Literacy, and Online Customer Ratings on consumers’ Purchase Intention within the TikTok Shop e- commerce platform in Samarinda, Indonesia. Amidst the rapid growth of online shopping behavior through social media, TikTok Shop has emerged as a prominent platform, particularly among younger demographics. Employing a quantitative research approach, data were collected from 100 active TikTok Shop users via an online questionnaire. The analysis was conducted using SPSS version 22 and applied multiple linear regression techniques. The findings reveal that, individually, both Affiliate Marketing and Online Customer Ratings exert a positive and statistically significant impact on consumers’ Purchase Intention. Conversely, Financial Literacy does not exhibit a significant partial effect. However, when analyzed simultaneously, all three variables Affiliate Marketing, Financial Literacy, and Online Customer Ratings demonstrate a significant collective influence on Purchase Intention. These results underscore the strategic importance of digital marketing content and credible customer feedback in enhancing consumer engagement and purchase decision-making on social commerce platforms like TikTok Shop. This research contributes to the growing literature on digital consumer behavior and offers practical insights for e-commerce practitioners aiming to optimize affiliate-based marketing strategies and manage user-generated reviews effectively to align with evolving consumer expectations.
Analisis Pengaruh Kesehatan dan Keselamatan Kerja terhadap Produktivitas Karyawan di PT Mitra Indah Lestari Risha Maisaroh; Ummi Nadroh
MASALIQ Vol 5 No 6 (2025): NOVEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/masaliq.v5i6.7940

Abstract

The high rate of workplace accidents in Indonesia indicates that the implementation of occupational health and safety remains a strategic issue in maintaining employee productivity. Although several previous studies have examined the relationship between workplace safety and productivity, the findings have been inconsistent. This study aims to analyze the impact of occupational health and safety implementation on employee productivity at PT Mitra Indah Lestari. A qualitative method with a case study approach was employed. Data were collected through interviews, direct field observations, and a review of relevant literature. The findings demonstrate that a systematically designed occupational health and safety system contributes to creating a safe, comfortable, and supportive work environment that enhances employee well-being. These results indicate that workplace safety functions not only as a preventive measure against accident risks but also as a management strategy to improve human resource effectiveness and promote task flexibility. This study offers practical contributions to corporate policy development by supporting the creation of an integrated safety system aligned with productivity enhancement efforts.
Co-Authors Hikmah, Mukhibatul Khairil Anwar Poppy Alvianolita Sanistasya Ramadhani, Ayu Risha Maisaroh Rosyid Nurrohman Tiara Almira Pratiwi Wahyuni Febriana Wediawati, Tuti