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All Journal Jurnal Administrasi Bisnis PROFIT : Jurnal Administrasi Bisnis Martabe : Jurnal Pengabdian Kepada Masyarakat Social, Humanities, and Educational Studies (SHEs): Conference Series Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Prosiding Seminar Nasional Teknologi Industri Berkelanjutan Jurnal Manajemen dan Bisnis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Konsienti: Community Services Journal Conference Proceedings International Conference on Education Innovation and Social Science Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis Business, Entrepreneurship, and Management Journal
Hikmah, Mukhibatul
Universitas Brawijaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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FINANCIAL MANAGEMENT BEHAVIOR: HUBUNGAN ANTARA SELF-EFFICACY, SELF-CONTROL, DAN COMPULSIVE BUYING Hikmah, Mukhibatul; Worokinasih, Saparila; Rut Damayanti, Cacik
PROFIT: JURNAL ADMINISTRASI BISNIS 2020: SPECIAL ISSUE (EKOSISTEM START UP)
Publisher : FIA UB

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Abstract

The ability to manage finances potentially affect a person's financial condition and psychological condition in the future. This study aims to determine the impact of self-efficacy and self-control on financial management behavior and its impact on compulsive buying behavior. The study was conducted by collecting and analyzing related journals for the research objectives. Based on literature studies conducted, self-efficacy and self-control affect financial management behavior and compulsive buying. The studies also show that self-efficacy influences self-control, increasing the level of self-efficacy in a person can prevent her/him in compulsive actions such as compulsive buying.
UJI BEDA IMPLEMENTASI ASEAN - AUSTRALIA - NEW ZEALAND FREE TRADE AGREEMENT (AANZFTA)TERHADAP EKSPOR DAN IMPOR (Studi pada Trademap Periode Tahun 2009-2014) Mukhibatul Hikmah; Suhadak Suhadak; Ferina Nurlaily
Jurnal Administrasi Bisnis Vol 57, No 2 (2018): APRIL
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

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Abstract

The study was done to determine whether there are differences in Indonesia's exports and imports to Australia and New Zealand before and after the implementation of the AANZFTA. The study used sample of export and import data for 2009-2014 period with consideration of three years before and three years after implementation of AANZFTA. The type of research is quantitative research by performing descriptive statistics and inference statistics. Hypothesis Test in this research used Paired Sample T Test and Wilcoxon Signed Rank Test as different test. Normality test was done before doing different test, this is done to know the different test that will be used. Based on the results of the analysis that has been done by using paired t test obtained various results. The results of this study indicate that there is no difference in Indonesia's exports to Australia before and after the implementation of AANZFTA and there are significant differences in Indonesia's exports to New Zealand before and after the implementation of AANZFTA. In import activities, significant differences occurred in Indonesian imports from Australia and New Zealand before and after AANZFTA was implemented. Keywords : AANZFTA, export, import ABSTRAK Penelitian dilakukan untuk mengetahui apakah terdapat perbedaan ekspor dan impor Indonesia terhadap Australia dan Selandia Baru sebelum dan sesudah penerapan AANZFTA tersebut. Penelitian menggunakan sampel data ekspor dan impor periode 2009-2014 dengan pertimbangan tiga tahun sebelum dan tiga tahun sesudah penerapan AANZFTA. Jenis penelitian yang dilakukan merupakan penelitian kuantitatif dengan melakukan statistik deskriptif dan statistik inferensial. Uji hipotesis dalam penelitian ini menggunakan uji t berpasangan (paired sample t test) dan uji peringkat bertanda Wilcoxon (Wilcoxon signed ranks test) sebagai uji beda. Sebelum melakukan uji beda terlebih dahulu dilakukan uji normalitas untuk mengetahui uji beda yang akan digunakan dalam penelitian. Berdasarkan hasil analisis yang telah dilakukan dengan menggunakan uji t berpasangan (paired sample t test) diperoleh hasil yang beragam. Hasil dari penelitian ini menunujukkan bahwa tidak terdapat perbedaan ekspor Indonesia ke Australia sebelum dan sesudah penerapan AANZFTA dan terdapat perbedaan signifikan ekspor Indonesia ke Selandia Baru sebelum dan sesudah penerapan AANZFTA. Pada kegiatan impor, terdapat perbedaan signifikan yang terjadi pada impor Indonesia dari Australia dan Selandia Baru sebelum dan sesudah AANZFTA diterapkan. Kata Kunci : AANZFTA, ekspor, impor
Peran Green Advertising terhadap Citra Merek dan Dampaknya pada Keputusan Pembelian Anni Rahimah; Rayhad Tanzil; Mukhibatul Hikmah
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 6 No. 1 (2022): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Desember 2022
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.26 KB) | DOI: 10.31842/jurnalinobis.v6i1.262

Abstract

Permasalahan sampah menjadikan masyarakat termasuk pelaku usaha semakin sadar pentingnya menjaga kelestarian lingkungan dan menawarkan berbagai program ramah lingkungan kepada pelanggannya. Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh green advertising terhadap citra merek dan dampaknya terhadap keputusan pembelian. Jenis penelitian yang digunakan adalah explanatory research dengan menggunakan pendekatan kuantitatif. Sampel yang digunakan adalah konsumen Kedai Bata Kopi yang berjumlah 116 responden dengan teknik pengambilan sampel menggunakan purposive sampling. Hasil penelitian menunjukkan bahwa green advertising memiliki pengaruh yang signifikan terhadap citra merek, sementara citra merek juga memiliki pengaruh yang signifikan terhadap keputusan pembelian, dan green advertising berpengaruh signifikan terhadap keputusan pembelian. Hasil dalam penelitian ini menunjukkan bahwa green advertising dinilai efektif dalam membangun citra merek serta mempengaruhi keputusan pembelian. Originalitas dari penelitian ini terletak pada studi kasusnya, yakni Kedai Kopi Bata yang berhasil mempengaruhi keputusan pembelian konsumennya melalui kampanye “Daur Baur”.
Transformasi UMKM Balikpapan: Peran Inovasi, Kreativitas, Dan Jejaring Bisnis Dalam Peningkatan Kinerja Hakim, Rahman Usnul; Sanistasya, Poppy alvianolita; Hakim, Ahmad Firman; Hikmah, Mukhibatul
Prosiding SENASTITAN: Seminar Nasional Teknologi Industri Berkelanjutan Prosiding SENASTITAN Vol. 05 2025
Publisher : Institut Teknologi Adhi Tama Surabaya

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh inovasi produk, kreativitas, dan jaringan bisnis terhadap kinerja usaha kecil di Kota Balikpapan. Usaha kecil memiliki peran penting dalam perekonomiandaerah, namun sering menghadapi tantangan dalam meningkatkan kinerjabisnis. Metodologi penelitian yang digunakan adalah pendekatankuantitatif dengan teknik survei. Data dikumpulkan melalui kuesioneryang disebarkan kepada 123 pelaku usaha kecil di Balikpapan dan dianalisis menggunakan regresi linier berganda. Hasil penelitianmenunjukkan bahwa inovasi produk berpengaruh positif dan signifikanterhadap kinerja usaha kecil, di mana usaha yang terus berinovasi mampumeningkatkan daya saing dan kepuasan pelanggan. Kreativitas juga memiliki pengaruh signifikan, menunjukkan bahwa usaha dengankreativitas tinggi lebih mampu menarik pelanggan. Selain itu, jaringanbisnis berperan penting dalam memperluas akses pasar dan meningkatkanefisiensi operasional. Secara simultan, ketiga variabel tersebut memilikipengaruh signifikan terhadap peningkatan kinerja usaha kecil. Kesimpulan dari penelitian ini adalah bahwa inovasi produk, kreativitas, dan jaringanbisnis merupakan faktor utama dalam meningkatkan daya saing usahakecil. Oleh karena itu, pelaku usaha disarankan untuk terus berinovasi dan memperkuat jaringan bisnis guna meningkatkan pertumbuhan dan keberlanjutan usaha mereka.Kata kunci: Jaringan bisnis, Kreativitas, Kinerja usaha kecil, Inovasi Produk, UMKM
DETERMINAN’S OF PURCHASING INTENTION IN TIKTOK SHOP E-COMMERCE: THE ROLE OF DIGITAL MARKETING AND FINANCIAL LITERACY IN SAMARINDA Tiara Almira Pratiwi; Poppy Alvianolita Sanistasya; Mukhibatul Hikmah; Ummi Nadroh
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 4 No. 1 (2025)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v4i1.1744

Abstract

This study investigates the influence of Affiliate Marketing, Financial Literacy, and Online Customer Ratings on consumers’ Purchase Intention within the TikTok Shop e- commerce platform in Samarinda, Indonesia. Amidst the rapid growth of online shopping behavior through social media, TikTok Shop has emerged as a prominent platform, particularly among younger demographics. Employing a quantitative research approach, data were collected from 100 active TikTok Shop users via an online questionnaire. The analysis was conducted using SPSS version 22 and applied multiple linear regression techniques. The findings reveal that, individually, both Affiliate Marketing and Online Customer Ratings exert a positive and statistically significant impact on consumers’ Purchase Intention. Conversely, Financial Literacy does not exhibit a significant partial effect. However, when analyzed simultaneously, all three variables Affiliate Marketing, Financial Literacy, and Online Customer Ratings demonstrate a significant collective influence on Purchase Intention. These results underscore the strategic importance of digital marketing content and credible customer feedback in enhancing consumer engagement and purchase decision-making on social commerce platforms like TikTok Shop. This research contributes to the growing literature on digital consumer behavior and offers practical insights for e-commerce practitioners aiming to optimize affiliate-based marketing strategies and manage user-generated reviews effectively to align with evolving consumer expectations.
PEMANFAATAN MEDIA DIGITAL DALAM MENINGKATKAN KESADARAN DAN PARTISIPASI KEGIATAN FISIP DONASI Zacky Villareal, Bilal; Hikmah, Mukhibatul
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 8 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i8.%p

Abstract

Dalam era digital yang terus berkembang, pemanfaatan media digital menjadi kunci untuk meningkatkan kesadaran dan partisipasi dalam kegiatan penggalangan dana FISIP Donasi di Universitas Mulawarman. Meskipun banyak organisasi beralih ke pemasaran secara online, tantangan dalam memanfaatkan media sosial secara efektif masih ada. Hal ini bertujuan memberikan strategi pemasaran digital, khususnya melalui platform seperti Instagram, untuk memperkenalkan inisiatif donasi kepada mahasiswa dan masyarakat. Dengan mengoptimalkan media digital, kegiatan FISIP Donasi berhasil mengumpulkan donasi dengan memanfaatkan Instagram untuk melibatkan partisipasi mahasiswa dalam kegiatan sosial, serta membangun kepercayaan dan tanggung jawab sosial di lingkungan masyarakat.
Inclusivity In The Circular Economy: A Systematic Review Of Social Innovation In Developing Regions Nurrohman, Rosyid; Bharata, Wira; Hikmah, Mukhibatul; Nurqamarani, Adisthy Shabrina; Utami, Rezki Aguswidya; Prasetyo, Agus
JURNAL MANAJEMEN DAN BISNIS Vol 4 No 2 (2025): Edisi September 2025- Desember 2025
Publisher : Fakultas Ekonomi Universitas Tjut Nyak Dhien Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jmdb.v4i2.1981

Abstract

Purpose – This study examines how circular economy (CE) practices are developed through social innovation and community engagement in developing countries. It highlights CE not only as an environmental strategy but also as a pathway toward inclusive and sustainable development. Addressing the fragmented nature of CE literature, which often prioritizes technical efficiency while overlooking social participation, institutional support, and gender responsiveness, the study seeks to clarify how CE can be strengthened through grassroots entrepreneurship, community-led innovation, and multi-actor collaboration. Novelty – The originality of this research lies in integrating CE and social innovation literature with a specific focus on MSMEs in developing regions. By combining bibliometric and systematic review methods, the study moves beyond descriptive accounts and identifies theoretical mechanisms, key actors, and structural gaps that remain underexplored in mainstream CE scholarship. Method – A mixed-method approach was employed, integrating a Systematic Literature Review (SLR) with bibliometric analysis. A total of 189 Scopus-indexed articles published between 2010 and 2025 were selected using the PRISMA protocol. The Bibliometrix R-package was applied to examine keyword co-occurrence, thematic clusters, citation inequality, and author collaboration patterns, with particular attention to Global North–South imbalances. Findings – Results demonstrate a gradual shift in CE discourse in developing regions from technical-environmental models toward socially embedded approaches. Social innovation through women-led enterprises, cooperative networks, and community-based entrepreneurship emerges as a critical driver of inclusivity. The review also identifies three conceptual gaps: (1) limited theorization of inclusivity mechanisms in CE, (2) a lack of longitudinal and comparative studies, and (3) weak South–South collaboration and knowledge exchange. Limitations and Implications – This study is limited to English-language, Scopus-indexed publications, which may exclude grey or local-language literature, and it acknowledges methodological biases related to citation inequality and the dominance of Global North perspectives. Nonetheless, the findings provide actionable implications: policymakers should integrate gender-responsive policies into CE programs, strengthen local institutional support for MSMEs, and foster South–South learning platforms. Practitioners are encouraged to co-create inclusive CE models through multi-actor partnerships that enhance resilience, legitimacy, and long-term sustainability.
From Green Product to Green Reputatuin: An Analysis of How Word of Mouth and Innovation Shape A Brand's Sustainability Image Ichwana, Salsabela Oktanur; Sanistasya, Poppy Alvianolita; Arsyad, Annisa Wahyuni; Hikmah, Mukhibatul
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

These Technological advancement in the modern era has significantly transformed how people communicate, making it faster, more efficient, and more accessible. One sector that has experienced rapid growth due to this development is the smartphone industry. Intense competition among manufacturers has driven the emergence of various product innovations to meet consumer needs and preferences, including support for sustainability values. Xiaomi has become one of the leading brands in the Indonesian market by offering affordable pricing strategies through popular sub-brands such as Redmi and Poco. This study is grounded in the Triple Bottom Line theory and the concept of marketing communication as its theoretical framework. The research utilizes a quantitative method with an associative design. The sampling process applied purposive sampling, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS version 4.1.1.2. The findings demonstrate that all direct paths in the proposed model exert a positive and significant effect on Purchase Decisions. However, the indirect effects through Brand Image are not significant, indicating that Brand Image does not mediate the relationship between Word of Mouth and Green Product Innovatioan with Purchase Decisions. Therefore, product innovation and communication strategies should focus directly on influencing consumer Purchase Decisions.
The Effect of Green Products, Green Promotion, and Environmental Knowledge on Purchase Decisions for The Body Shop Products in Samarinda City Sahariah, Siti; Arsyad, Annisa Wahyuni; Hikmah, Mukhibatul; Nadroh, Ummi
Proceedings International Conference on Education Innovation and Social Science 2025: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

In recent years, awareness of the importance of sustainability has been increasing across various industries, including skincare and beauty. Consumers now not only consider the effectiveness of products but also their impact on the environment. This study aims to analyze the positive and significant influence of green products, green promotion, and environmental knowledge on purchase decisions for The Body Shop products. This study is a quantitative correlational research. The respondents in this study were The Body Shop consumers in Samarinda City. The sample was obtained using non-probability sampling with purposive sampling and employing multiple linear regression analysis techniques, with SPSS Statistics 31 as the analysis tool. The results of the study indicate that green products, green promotion, and environmental knowledge have a positive and significant influence on purchase decisions, thereby validating all hypotheses in this study.
Improving Digital Promotion of MSMEs Through Personal Mentoring-Based Canva Training in Mata Air Village Gidion Juanri Toding; Mukhibatul Hikmah
Konsienti : Community Services Journal Vol. 4 No. 1 (2026): Konsienti: Community Services Journal
Publisher : PT. TAKAZA INNOVATIX LABS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/konsienti.v4i1.346

Abstract

Indonesian rural Micro, Small, and Medium Enterprises (MSMEs) face intense digital competition due to limited promotional skills and low content marketing literacy, particularly in Mata Air Village, East Kutai. This community service program aims to improve MSME digital promotion through personalized Canva training within the Village Development Program. A qualitative ABCD approach was applied, encompassing problem mapping, program design, and direct mentoring for 10 purposive sample MSMEs from a population of 20-30 active businesses. Data instruments included participant observation, in-depth interviews, and Canva template documentation, analyzed descriptively using SWOT and triangulation. Results showed participants mastered the drag-and-drop feature for product packaging and social media content design, despite internet connection constraints. In conclusion, the Canva training successfully developed independent design skills, increased promotional efficiency, and increased competitiveness against e-commerce platforms.
Co-Authors Agus Prasetyo Althalets, Fareis Anni Rahimah Arsyad, Annisa Wahyuni Cacik Rut Damayanti Ferina Nurlaily Gidion Juanri Toding Hakim, Ahmad Firman Hakim, Rahman Usnul Ichwana, Salsabela Oktanur Kanadita, Devia Khairil Anwar Latifah E., Nur Nova Muhammad Zaini Nadroh, Ummi Poppy Alvianolita Sanistasya Rayhad Tanzil Rosyid Nurrohman Ryan Fithan Maulidiansyah Sahariah, Siti Saparila Worokinasih Suhadak Suhadak Tiara Almira Pratiwi Ummi Nadroh Utami, Rezki Aguswidya Wira bharata Zacky Villareal, Bilal  Lailatul Hijrah