Garuda - Garba Rujukan Digital

PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP KEPUASAN NASABAH DAN DAMPAKNYA TERHADAP LOYALITAS NASABAH PT. BANK RAKYAT INDONESIA Yunanda Eka Putra; Mukhlis Yunus; Sulaiman Sulaiman
Jurnal Manajemen Inovasi Vol 8, No 2 (2017): Jurnal Manajemen Inovasi: Juni 2017
Publisher : Departemen Manajemen, Universitas Syiah Kuala

ABSTRACTThis study aims to determine Customer Relationship Management influence on Customer Satisfaction and its impact on Customer Loyalty of PT.Bank Rakyat Indonesia (Persero), Tbk Branch Office in Bener Meriah. The study population is all customers in in the bank numbering 13.939 customers. This study uses proportioned/stratified random sampling with a sample size of 250 respondents. The analytical method used is structural equation modeling (SEM). The results showed that the Customer Relationship Management significantly influences both on satisfaction and its customer loyalty. Furthermore, satisfaction also affects its customer loyalty. Customer satisfaction plays a role as partially mediator between the influences of Customer Relationship Management on its Customer Loyalty. The implications of this research, the management of PT. Bank Rakyat Indonesia needs to improve its Customer Relationship Management program that can increase its customer loyalty. Keywords: Customer Relationship Management, Satisfaction, Customer Loyalty

Dampak Customer Relationship Management Terhadap Kepuasan Nasabah dan Loyalitas Nasabah PT.Bank Rakyat Indonesia (Persero) Tbk Cabang Penunjang Bener Meriah Putra, Yunanda Eka
Widya Balina Vol 8 No 2 (2023): Jurnal Ilmu Pendidikan dan Ekonomi
Publisher : widya balina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/wb.v8i2.449

This study uses Structural Equation Modeling (SEM) and random and proportional stratification methods to determine how customer relationship management impacts customer satisfaction and customer loyalty in PT. Bank Rakyat Indonesia (Persero), Tbk Bener Meriah Sub-Branch Office. The number of samples used was 250 people. The results showed that customer relationship management had a significant effect on both customer satisfaction and customer loyalty at PT. Bank Rakyat Indonesia (Persero), Tbk Bener Meriah Sub-Branch Office. In addition, customer satisfaction serves as a partial mediator between the influence of customer relationship management on customer loyalty.

The Effect Of Profitability And Corporate Social Responsibility On The Value Of Companies In State-Owned Banks Listed On The Idx Liniarti, Sri; Nasution, Rizky Surya Andhayani; Humaira, Rafiqah; Putra, Yunanda Eka; Lubis, Farida Khairani; Gustarina, Elina Rahmawati
International Journal of Economics and Management Vol. 3 No. 01 (2025): International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v3i01.55

This study aims to obtain empirical evidence on: (1) The Effect of Profitability Driven by ROE and NPM on Company Value (2) The Effect of Corporate Social Responsibility on Company Value. The study population is 6 state-owned banking companies listed on the Indonesia Stock Exchange in 2021-2022. The sampling technique is a saturated sample. The sample of this study is 6 companies. Data analysis with multiple regression. The results of this study conclude that: (1) ROE has a significant positive effect on the value of the company with a significance level of 0.031< 0.05 and H1 is accepted. (2) NPM did not have a significant effect on the company's value with a significance level of 0.955< 0.05 and H2 was rejected. (3) CSR did not have a significant effect on the company's value with a significance level of 0.390 < 0.05 and H3 was rejected. In this study, it is recommended: (1) Researchers use a more international standard openness index measurement, such as the Global Reporting Initiative (GRI) (2) Expand the sample by using all companies listed on the IDX, (3) The next researcher to be able to extend the research period with a larger and more diverse sample number and use a more standardized corporate social responsibility disclosure index measurement internationallyanalyze the influence of corporate social responsibility (CSR) financial performance on company value. The object of the study is all state-owned banking companies totaling 6 banks from 2018 to 2019. The independent variables are company performance (return on equity, Net Profit Margin), and Corporate Cocial Responsibility, while the dependent variable is the company's value (Tobin's Q). The data analysis used was multiple linear regression analysis. The results of this study show that ROE has a significant influence on company value, while NPM, and CSR do not have a significant influence on company value.

ANALISIS KEMAMPUAN BERINOVASI WIRAUSAHAWAN MUDA PADA PROGRAM PENUMBUHAN WIRAUSAHAWAN MUDA PERTANIAN (PWMP) DI WILAYAH SUMATERA Kansrini, Yuliana; Lubis, Zulkarnain; Effendi, Ihsan; Mulyani, Puji Wahyu; Putra, Yunanda Eka
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol. 10 No. 1 (2025): April 2025
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ag.v10i1.20862

ABSTRACTThe implementation of the Program for Growing Young Agricultural Entrepreneurs (PWMP) has been carried out by Vocational Higher Education within the Ministry of Agriculture, with one of the implementing institutions is the Politeknik Pembangunan Pertanian Medan in the Sumatra region. The ability to innovate is a crucial factor in business development and sustainability. This study aims to identify and analyze the innovative capabilities of young entrepreneurs participating in the PWMP Program in the Sumatra region. This study employs a quantitative descriptive research method to assess young entrepreneurs' ability to innovate. The population consists of PWMP Program participants from 2020 to 2023, totaling 142 respondents. The sampling technique used in this study is the saturated sampling method, in which all PWMP participants are included as samples. Quantitative data are measured using a Likert scale and interpreted within respective categories. Based on the study results, the ability to innovate among PWMP Program entrepreneurs in the Sumatra region falls into the low category, at 45.70 percent. The lowest ability is observed in the dimension of organizational innovation development (40.23%), particularly in creating management strategies and ensuring effective administration. Conversely, the highest ability is found in the dimension of product innovation development (50.09%), especially in identifying product needs. PWMP Program participants should be selected based on their ability to innovate, with an emphasis on business management skills, including the generation of innovative ideas to enhance the competitiveness of agricultural businesses in the digital era. The successful implementation of the PWMP Program also requires coaching to strengthen young entrepreneurs' innovative capabilities through the use of the latest technology, thereby improving productivity and efficiency.

Konflik Nilai-Praktik Konsumsi Halal: Analisis Perilaku Konsumen Muslim Perspektif Ekonomi Islam Eka Putra, Yunanda; Sugianto; M Shabri Abd Majid
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 2 (2025): Edisi Mei 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i2.2046

Halal product consumption behavior is a crucial issue in Islamic economic studies, especially amidst the rising religious consciousness among Muslims and the growth of the global halal industry. This research aims to systematically identify and map the factors influencing halal consumption behavior, the gap between religious values and actual consumption practices, and the challenges faced by Muslim consumers. This study is based on an in-depth analysis and synthesis of recent academic literature published between 2020 and 2025, sourced from various reputable scientific databases. The findings indicate that halal consumption behavior is influenced by religiosity, trust in certification labels, attitude, subjective norms, and halal literacy. Nevertheless, a gap was found between professed religious values and actual consumption decisions, particularly in non-food product categories. The main challenges include a lack of information, limited access to halal products, and the influence of modern lifestyles that obscure religious priorities. This study integrates Islamic positive and normative economic approaches to provide a comprehensive understanding of Muslim consumer behavior and offers recommendations for strengthening education and developing more contextual halal consumption policies.

Determinants of Customer Sharia Financial Management Behavior in Choosing Multiguna-Asn Financing Through Income Santi Arafah; Yunanda Eka Putra; Iskandar Muda; Andri Soemitra; Yusrizal
Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe) Vol. 9 No. 1 (2025): Jurnal Ekonomi Syariah, Akuntansi dan Perbankan (JESKaPe)
Publisher : Institut Agama Islam Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52490/jeskape.v9i1.6331

This research aims to determine the determinant factors that influence sharia financial management behavior through income on mutliguna ASN financing at PT Bank Sumut Syariah KCPsy Marelan. The population and sample in this research were 98 customers who were registered in Mutliguna-ASN financing. Data analysis in this study used SEM-PLS analysis techniques. The results of the research conducted with a confidence level of 95% based on sig. 5%, states that sharia financial literacy, financial experience and sharia financial attitudes affect sharia financial management behavior, while income does not affect sharia financial management behavior. Individual income greatly contributes to managing their finances due to the desire and satisfaction factors that want to be fulfilled, especially in Multiguna-ASN financing. This financing is one of the ideal solutions for middle to lower class people who face economic limitations, because it provides easier and faster access to customers to obtain the funds needed, but this financing is only intended for ASN.

Does Sharia Investment Knowledge and Investment Experience on Choosing Sharia Mutual Fund Investment Through the Investor Lifestyle Santi Arafah; Yunanda Eka Putra; Iskandar Muda; Andri Soemitra; Yusrizal
MALIA: Jurnal Ekonomi Islam Vol 16 No 2 (2025)
Publisher : Department of Islamic Economics, Faculty of Islamic Religion, Yudharta University Pasuruan, East Java, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/ml.v16i2.6243

Introduction: This research aims to determine the effect of Sharia investment knowledge and investment experience in choosing Sharia mutual fund investment. Sharia investment has an important role in economic development, in the form of job creation, increasing income and purchasing power, equitable economic circulation and increasing gross domestic product (GDP). Methods: The sample in this research were 100 investors registered with the Indonesia Stock Exchange. The data analysis technique used in this research uses SEM-PLS analysis techniques. Results: The results of the research conducted with a confidence level of 95% based on sig. 5%, stating that sharia investment knowledge, investment experience and lifestyle effect decision making in choosing Sharia mutual fund investment. Conclusion and suggestion: investors must have a good understanding of sharia investment knowledge and investment experience that is harmonized with the lifestyle of investors in investing in Sharia mutual funds in order to avoid future losses and in order to provide good benefits in the present and future

Dampak Customer Relationship Management Terhadap Kepuasan Nasabah dan Loyalitas Nasabah PT.Bank Rakyat Indonesia (Persero) Tbk Cabang Penunjang Bener Meriah Putra, Yunanda Eka
Widya Balina Vol. 8 No. 2 (2023): Jurnal Ilmu Pendidikan dan Ekonomi
Publisher : widya balina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/wb.v8i2.449

This study uses Structural Equation Modeling (SEM) and random and proportional stratification methods to determine how customer relationship management impacts customer satisfaction and customer loyalty in PT. Bank Rakyat Indonesia (Persero), Tbk Bener Meriah Sub-Branch Office. The number of samples used was 250 people. The results showed that customer relationship management had a significant effect on both customer satisfaction and customer loyalty at PT. Bank Rakyat Indonesia (Persero), Tbk Bener Meriah Sub-Branch Office. In addition, customer satisfaction serves as a partial mediator between the influence of customer relationship management on customer loyalty.

Pengembangan Pola Pikir Ekonomi Produktif pada Siswa SMK sebagai Persiapan Menghadapi Dunia Kerja dan Kewirausahaan Wardyatul Fuady Harahap; Yunanda Eka Putra; Akman Daulay
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 1 (2026): Januari: Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i1.5916

The increasingly competitive world of work and business demands that young people develop a productive economic mindset from an early age. This study aims to analyze the importance of strengthening a productive economic mindset for vocational high school students in preparing them to enter the world of work and business. The activities included theoretical training, such as workshops, and digital marketing simulations using social media. The results showed a 56% increase in student understanding and a significant transformation in entrepreneurial mindsets across eight key aspects: growth mindset, innovation, resilience, adaptability, risk-taking, proactivity, creativity, and visionary thinking. This study used a qualitative descriptive approach using observation, interviews, and a literature review. The results indicate that economics learning activities and the entrepreneurship program contribute positively to the development of a productive, creative, and independent mindset in students. By strengthening this mindset, students are not only oriented towards being job seekers but also have the potential to become job creators.

Title

Found 9 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 9 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 9 Documents
Search