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The Urgency of Arabic Language in Branding Strategy Halal Tourism in Aceh Province Supianudin, Asep; Khomisah, Khomisah; Setiyadi, Alif Cahya
Arabi : Journal of Arabic Studies Vol 9, No 2 (2024)
Publisher : IMLA (Arabic Teacher and Lecturer Association of Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24865/ajas.v9i2.846

One of the points in the branding strategy is promotion, which is identical to the language media used, including halal tourism branding. Become the main sector in promoting halal tourism. This research aims to describe halal tourism branding in Aceh province and see the urgency of Arabic in promoting halal tourism in Aceh province. The research method used is field research with qualitative, the data collection technique used is interviews with several informants, in this connection the head of the Banda Aceh and Aceh Besar Tourism Office, travel agents, and the community in the area that is the locus study. The research results show that first there is still a gap between the concept of halal tourism and the reality of its implementation the rules for implementation have not yet reached the wider community. Therefore, the local community does not understand halal tourism, the location of halal tourist attractions, the benefits of halal tourism for the local community, and the applicable rules regarding halal tourism in Aceh. Second, in branding halal tourism in Aceh province, it is necessary to develop a smartphone application that focuses on the use of Arabic as a promotional medium as well as a communication medium, especially now that the global market has entered the industrial revolution 5.0, where technological development is a necessity.

Representation Moral Values in the Serial “Alrawabi School For Girls” by Tima Shomali and Shirin Kamal: A Sociological Literature Study Ningrum, Wilda; Abdul Halim, Muhamad; Khomisah, Khomisah
ELS Journal on Interdisciplinary Studies in Humanities Vol. 8 No. 1 (2025): MARCH
Publisher : Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34050/els-jish.v8i1.43487

In contemporary media, series reflect societal values, including moral principles in human interactions. Some modern series present moral dilemmas that challenge traditional ethical norms. AlRawabi School for Girls explores bullying, revenge, and justice, raising concerns about its impact on viewers' moral understanding. With the growing influence of media, it is essential to examine how moral values are portrayed in this series. This research aims to analyze the representation of moral values in the serial “Alrawabi School For Girls” by Tima Shomali And Shirin Kamal through a sociological literature approach. The study explores moral values related to human relationships with God, oneself, and others. The research employs a qualitative descriptive method, using textual analysis to identify moral messages embedded in dialogues and character interactions. Data collection is conducted through careful observation and note-taking of relevant excerpts, followed by an analysis within the framework of literary sociology. The primary data source consists of selected dialogues and scenes from the series that depict various moral values. The findings reveal that the series contains multiple moral values, including gratitude, honesty, courage, self-awareness, dignity, discipline, responsibility, friendship, empathy, care, justice, and solidarity.

Alih Kode dan Campur Kode dalam Serial Arab Bayt Thahir Karya Sultan Al-Abdulmohsen Nurfaiqa, Yusriana; Khomisah, Khomisah; Muslikah, Siti
Titian: Jurnal Ilmu Humaniora Vol. 9 No. 1 (2025): Juni 2025
Publisher : Fakultas Ilmu Budaya, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/titian.v9i1.44667

Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis bentuk-bentuk alih kode dan campur kode dalam dialog tokoh-tokoh serial Bayt Thahir, serta menggali faktor-faktor yang melatarbelakanginya. Dengan pendekatan sosiolinguistik dan teori komponen tutur Dell Hymes, penelitian ini menelaah bagaimana praktik alih kode dan campur kode mencerminkan dinamika sosial, identitas, serta realitas kebahasaan masyarakat Arab urban yang terglobalisasi. Penelitian menggunakan metode kualitatif deskriptif analitis, dengan data berupa dialog dari enam episode serial Bayt Thahir yang tayang di Netflix pada 6 September 2023. Hasil penelitian menunjukkan 9 temuan: 4 data alih kode eksternal dan 5 data campur kode eksternal, yang terdiri atas bentuk kata, frasa, klausa, dan idiom. Fenomena ini menunjukkan bahwa penggunaan bahasa Inggris dalam dialog mencerminkan identitas sosial dan gaya komunikasi karakter yang modern, urban, dan global. Temuan ini diharapkan dapat memperkaya kajian sosiolinguistik, khususnya dalam konteks pergeseran bahasa Arab modern akibat kontak bahasa. Abstract This study aims to identify and analyze the forms of code-switching and code-mixing in the dialogues of characters in the series Bayt Thahir, as well as to explore the underlying factors behind these phenomena. Using a sociolinguistic approach and Dell Hymes' SPEAKING model, the research examines how code-switching and code-mixing practices reflect social dynamics, identity, and the linguistic realities of globalized urban Arab societies. The study adopts a qualitative descriptive-analytical method, with data drawn from the dialogues in six episodes of Bayt Thahir, which premiered on Netflix on September 6, 2023. The findings reveal 9 instances: 4 cases of external code-switching and 5 cases of external code-mixing, encompassing words, phrases, clauses, and idioms. These phenomena indicate that the use of English in the dialogues serves as a marker of the characters’ social identity and a communication style that is modern, urban, and global. This research contributes to the field of sociolinguistics, particularly in understanding language shifts in modern Arabic influenced by language contact.

Fokalisasi Perundungan dalam Film Madrasatur-Rawaby Lil Banat Karya Tima Shomali (Kajian Naratologi Gerard Gennete) Azza, Nawal Nafilatul; Solihin, Ihin; Khomisah, Khomisah
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.47448

Penelitian ini membahas penggunaan fokalisasi dalam film Madrasatur-Rawaby Lil Banat karya Tima Shomali dengan menggunakan pendekatan naratologi Grard Genette. Fokus utama penelitian terletak pada tiga jenis fokalisasi: fokalisasi nol, fokalisasi internal, dan fokalisasi eksternal. Melalui metode kualitatif-deskriptif, penelitian ini mengidentifikasi dan menganalisis bagaimana ketiga jenis fokalisasi digunakan dalam menyampaikan narasi, membentuk persepsi penonton, dan membangun makna sosial dalam alur cerita. Hasil penelitian menunjukkan bahwa fokalisasi bukan hanya perangkat teknis dalam penceritaan, melainkan juga alat ideologis yang turut menentukan bagaimana konflik, identitas, dan relasi kuasa direpresentasikan dalam film. Temuan ini membuka ruang refleksi baru terhadap cara sudut pandang digunakan dalam narasi visual untuk mengungkap pengalaman batin tokoh dan dinamika sosial di sekelilingnya.

Religion, Culture, and Radicalism: Moderation Strategies in Multicultural Societies in An Era of Disruption Fariduddin, Ecep Ishak; Hajar, Ibnu; Khomisah, Khomisah
Borneo : Journal of Islamic Studies Vol. 6 No. 1 (2025): BORNEO: Journal of Islamic Studies
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/borneo.v6i1.3929

This research is driven by the urgent need to formulate religion- and culture-based moderation strategies as preventive and counter-radicalization efforts, particularly in light of the rising threat of intolerance and extremism in Indonesia. The primary aim of this study is to identify the contributing factors of radicalism in multicultural societies and to formulate effective and applicable moderation strategies within the framework of the disruptive era. This study employs a qualitative method using a moderative, religious, and cross-cultural approach, guided by Creswell’s framework. Data sources include scholarly literature, government policy documents (e.g., from Kemenag and BNPT), and digital religious-cultural content from social media and online platforms. Data collection was conducted through document analysis and digital observation using purposive sampling to ensure relevance to issues of radicalism and moderation in Indonesia. The data were analyzed thematically, following Creswell’s steps: organizing data, reading for general meaning, coding, developing themes, interpreting findings, and presenting results. The findings reveal that radicalism arises from weak religious literacy, cultural exclusivism, and social inequality, all of which are exacerbated by digital disinformation. Effective moderation strategies must include strengthening multicultural education, promoting interfaith dialogue, involving local religious and cultural leaders, and utilizing digital media for tolerance and inclusivity campaigns. Academically, this study holds strong urgency in enriching scientific discourse on religion and cross-cultural understanding and radicalism and in developing a contextual interdisciplinary approach for fostering a peaceful society amid the challenges of globalization.

Perlindungan Perempuan dan Anak melalui Pendampingan Pencegahan Pernikahan Dini di Desa Hegarmanah Kabupaten Jatinangor Halim, Muhamad Abdul; Khomisah, Khomisah
TARSIUS : Jurnal Pengabdian Tarbiyah, Religius, Inovatif, Edukatif & Humanis Vol 7 No 1 (2025): 2025 Volume 7 Nomor 1
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan IAIN Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/tarsius.v7i1.1427

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kesadaran dan pemahaman masyarakat mengenai dampak negatif dari perkawinan usia dini serta pentingnya perlindungan hak-hak perempuan dan anak. Kegiatan ini dilaksanakan melalui metode penyuluhan terhadap masyarakat dan orang tua wali, sosialisasi dan pada siswa-siswi SMK Babul Kamil dan SMA Negeri Jatinangor. Penyuluhan, sosialisasi, dan edukasi diberikan untuk memberikan informasi mengenai bahaya perkawinan usia dini dari segi kesehatan, psikologi, dan sosial ekonomi. Hasil dari kegiatan ini menunjukkan peningkatan pemahaman masyarakat Desa Hegarmanah tentang dampak negatif perkawinan usia dini dan pentingnya perlindungan perempuan dan anak. Respon positif ditunjukkan oleh para orang tua dan remaja yang mulai menyadari pentingnya menunda pernikahan sampai mencapai usia matang. Selain itu, program ini juga berhasil membangun jejaring kerja antara pemerintah desa, tokoh masyarakat, dan sekolah dalam upaya berkelanjutan untuk mencegah perkawinan usia dini.

The Urgency of Arabic Language in Branding Strategy Halal Tourism in Aceh Province Supianudin, Asep; Khomisah, Khomisah; Setiyadi, Alif Cahya
Arabi : Journal of Arabic Studies Vol. 9 No. 2 (2024)
Publisher : IMLA (Arabic Teacher and Lecturer Association of Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24865/ajas.v9i2.846

One of the points in the branding strategy is promotion, which is identical to the language media used, including halal tourism branding. Become the main sector in promoting halal tourism. This research aims to describe halal tourism branding in Aceh province and see the urgency of Arabic in promoting halal tourism in Aceh province. The research method used is field research with qualitative, the data collection technique used is interviews with several informants, in this connection the head of the Banda Aceh and Aceh Besar Tourism Office, travel agents, and the community in the area that is the locus study. The research results show that first there is still a gap between the concept of halal tourism and the reality of its implementation the rules for implementation have not yet reached the wider community. Therefore, the local community does not understand halal tourism, the location of halal tourist attractions, the benefits of halal tourism for the local community, and the applicable rules regarding halal tourism in Aceh. Second, in branding halal tourism in Aceh province, it is necessary to develop a smartphone application that focuses on the use of Arabic as a promotional medium as well as a communication medium, especially now that the global market has entered the industrial revolution 5.0, where technological development is a necessity.

Code Shift in the Digital Communication of Generation Z in Indonesia Azmi, M Ulul; Fatimah, Ayu Bakti; Khomisah, Khomisah; Salsabila, Ghelsa Nashwa
Educative: Jurnal Ilmiah Pendidikan Vol. 3 No. 2 (2025): May-August 2025
Publisher : LPPI Yayasan Almahmudi bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/educative.v3i2.1245

This study investigates the phenomenon of code shift in the digital communication of Generation Z in Indonesia. Having grown up in a digital environment, Gen Z exhibits linguistic patterns that are unique, flexible, and adaptive to the rapid development of information technology. Using a descriptive qualitative approach, the research examines various forms of digital communication on social media and instant messaging applications. The findings indicate lexical, grammatical, and syntactic shifts marked by the use of slang, digital acronyms, code-mixing, and code-switching within a single discourse. Contributing factors include technological, social, cultural, psychological, and algorithmic forces that foster distinct language styles within digital communities. The implications include challenges in upholding standard Indonesian in formal domains, intergenerational communication gaps, and the need for more contextually relevant language education policies. The study aims to deepen our understanding of linguistic dynamics in the digital age and to inform language policy strategies that are adaptive to contemporary conditions.

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