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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management
Ami Nurhayati
Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari
Humanities Economics, Econometrics & Finance Education Health Professions Public Health

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SOSIALISASI DAN PELATIHAN PERIZINAN USAHA MELALUI ONLINE SINGLE SUBMISSION (OSS) DALAM MENINGKATKAN AKSES PERMODALAN PADA PELAKU UMKM DI WILAYAH KECAMATAN KAMBU KOTA KENDARI Asrul Jabani; Andi M. Budihard; Mirza Hapsari Hasidin; Ami Nurhayati; Arfin Bagea; Asraf Asraf; Astil Harli Roslan
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.43184

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kecamatan Kambu, Kota Kendari, mengenai proses perizinan usaha melalui platform Online Single Submission (OSS). Perizinan yang tepat dan mudah diakses merupakan salah satu kunci untuk meningkatkan akses permodalan bagi UMKM, yang sering kali terhambat oleh kurangnya pengetahuan tentang prosedur yang berlaku. Kegiatan sosialisasi dan pelatihan ini dilaksanakan dengan metode interaktif, yang mencakup penyampaian materi, diskusi, dan praktik langsung penggunaan OSS. Peserta terdiri dari pelaku UMKM yang berpotensi untuk mengembangkan usaha mereka. Hasil dari kegiatan ini menunjukkan peningkatan signifikan dalam pemahaman peserta mengenai pentingnya perizinan dan cara menggunakan OSS. Selain itu, peserta juga melaporkan peningkatan kepercayaan diri dalam mengajukan izin usaha, yang berdampak positif pada akses mereka terhadap sumber permodalan. Dari kegiatan ini, dapat disimpulkan bahwa sosialisasi dan pelatihan perizinan usaha melalui OSS efektif dalam meningkatkan pengetahuan dan akses permodalan bagi pelaku UMKM di Kecamatan Kambu. Rekomendasi untuk kegiatan selanjutnya adalah perlunya pendampingan berkelanjutan bagi pelaku UMKM dalam proses pengajuan izin dan akses ke lembaga keuangan.
The Impact of Dynamic Pricing Strategies on Operating Profit and Consumer Perceptions of Price Fairness Ami Nurhayati
Journal of Management Vol. 5 No. 2 (2026): July-December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Dynamic pricing, a strategy in which prices are adjusted in real time based on demand, capacity, competitor behavior, and other market signals, has become increasingly common across industries such as transportation, hospitality, and e-commerce. While dynamic pricing offers firms the potential to optimize revenue and operating profit, it also raises concerns regarding consumer perceptions of price fairness, which may in turn affect customer satisfaction and loyalty. This study examines the impact of dynamic pricing strategies on operating profit and consumer perceptions of price fairness, and further investigates whether perceived price fairness moderates the relationship between dynamic pricing intensity and customer loyalty. A quantitative approach was employed using data from 145 consumers who had recently purchased ride-hailing or online travel services that employ dynamic pricing, combined with financial performance data from four service providers. Data were analyzed using multiple linear regression and moderated regression analysis. The results show that dynamic pricing intensity has a positive and significant effect on operating profit, but a negative and significant effect on perceived price fairness. Furthermore, perceived price fairness is fo und to significantly moderate the relationship between dynamic pricing intensity and customer loyalty, such that the negative effect of aggressive dynamic pricing on loyalty is substantially amplified when consumers perceive prices as unfair. These findings suggest that while dynamic pricing can enhance short-term financial performance, firms must carefully manage pricing transparency and communication to mitigate the risk of long-term customer attrition.
AN ANALYSIS OF THE ROLE OF PRICE FAIRNESS PERCEPTION AS A MEDIATING VARIABLE BETWEEN DYNAMIC PRICING STRATEGY AND CONSUMER BRAND TRUST Ami Nurhayati; Desy Sriwulan
Journal of Management Vol. 5 No. 2 (2026): July-December
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

Dynamic pricing is now common on digital platforms in Indonesia, yet frequent price changes may be judged as unfair and may erode the trust that consumers place in a brand. This study examines whether price fairness perception mediates the relationship between dynamic pricing strategy and consumer brand trust. Using survey data from 320 Indonesian consumers of ride hailing, online travel, and food delivery services, the study estimates a simple mediation model with age, gender, and usage frequency as controls and tests the indirect effect with a percentile bootstrap (5,000 resamples). Stronger perceived dynamic pricing lowers price fairness perception (a = −0.44, p < 0.001), and price fairness perception strongly raises brand trust (b = 0.54, p < 0.001). The total effect of dynamic pricing on brand trust is negative (c = −0.33), but once price fairness perception is included the direct effect is no longer significant (c′ = −0.09, p = 0.082). The indirect effect is −0.23 (95% CI −0.30 to −0.17) and accounts for about 72% of the total effect, which indicates full mediation in this sample. The mediation holds in all three service categories and is strongest for ride hailing. The findings suggest that firms should manage the perceived fairness of dynamic prices, and not only the price level itself, in order to protect brand trust.
Co-Authors Andi M. Budihard Arfin Bagea Asraf Asraf Asrul Jabani Astil Harli Roslan Desy Sriwulan Kartika Resky La Ode Hamida Mirza Hapsari Hasidin Supriaddin, Nofal