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All Journal Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Jurnal Greenation Sosial dan Politik
Siti Khumayah
Universitas Swadaya Gunung Jati, Cirebon, Indonesia
Humanities Social Sciences

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Peran Konten “I Can Fix That” @Nadyabels Dalam Mengatasi Masalah Kecantikan Wajah Indah Nurilah; Siti Khumayah; Farida Nurfalah
Jurnal Greenation Sosial dan Politik Vol. 4 No. 1 (2026): Jurnal Greenation Sosial dan Politik (Februari - April 2026)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jgsp.v4i1.611

Abstract

Perkembangan media sosial telah melahirkan fenomena beauty influencer yang berperan penting dalam membentuk persepsi masyarakat tentang kecantikan salah satunya @nadyabels dengan konten khas “I Can Fix That” yang menampilkan solusi atas permasalahan wajah melalui platform tiktok. Kekhasan konten @nadyabels terletak pada penggunaan sound “I Can Fix That” dengan gaya penyampaian berbisik yang menciptakan kesan personal, didukung format visual yang minim narasi konten @nadyabels berperan signifikan dalam membentuk persepsi followers mengenai tata cara penggunaan makeup dengan menanamkan keyakinan bahwa setiap permasalahan kecantikan wajah dapat diatasi melalui teknik yang tepat. Penelitian ini bertujuan untuk menganalisis strategi personal branding @nadyabels, memahami peran konten “I Can Fix That” dalam membentuk persepsi followers tentang tata cara penggunaan makeup, dan mengungkap dinamika interaksionisme simbolik yang terjadi antara @nadyabels dan followers. Metode penelitian yang digunakan adalah kualitatif deskriptif penelitian ini menganalisis konten berdasarkan teori personal branding Peter Montoya dan interaksionisme simbolik George Herbert Mead. Data diperoleh melalui wawancara dengan lima informan followers aktif @nadyabels dan observasi konten tiktok. Hasil penelitian menunjukkan bahwa strategi personal branding @nadyabels mengimplementasikan delapan konsep Peter Montoya secara baik dengan permasalahan wajah terlebih dahulu kemudian menawarkan solusi.
INOVASI LAYANAN SKCK BAGI EKS WARGA BINAAN MELALUI APLIKASI POLRI SUPER APP Ajeng Putri Wulan Guritno; Siti Khumayah
PAPATUNG: Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Vol 9 No 3 (2026): PAPATUNG Volume 9 Nomor 3 Tahun 2026
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/japp.v9i3.1817

Abstract

Penelitian ini bertujuan mengkaji pelaksanaan E-Government pada layanan Surat Keterangan Catatan Kepolisian bagi eks warga binaan melalui Aplikasi Polri Super App di Polres Cirebon Kota dan mengidentifikasi faktor penghambatnya. Menggunakan pendekatan kualitatif deskriptif, hasil penelitian menunjukkan bahwa pelaksanaan E-Government tersebut didukung oleh dasar hukum yang jelas, komitmen digitalisasi pelayanan publik dan sosialisasi menyeluruh. Ketersediaan sumber daya finansial, teknologi, dan manusia sudah memadai. Manfaat yang dirasakan petugas berupa berkurangnya beban kerja, sementara eks warga binaan merasakan kemudahan akses, proses cepat, dan berkurangnya rasa sungkan akibat beban psikologis. Hambatan yang ditemukan meliputi rendahnya literasi digital eks warga binaan, ketergantungan pada server pusat, dan masih adanya tindakan residivisme. Inovasi layanan ini terletak pada digitalisasi proses layanan yang fleksibel, aman, dan terintegrasi dengan Dinas Kependudukan dan Pencatatan Sipil serta Direktorat Jenderal Pemasyarakatan. Bagi eks warga binaan, terdapat perbedaan yang terletak pada mekanisme pengisian pernyataan perjanjian, mekanisme verifikasi, persyaratan administrasi, dan hasil akhir dokumen Surat Keterangan Catatan Kepolisian.
The Role of Assertive Communication in Managing Internal Conflicts Among Members of the Indonesian Islamic Student Movement (PMII) Ikah Marikah; Siti Khumayah; Aghnia Dian Lestari
Jurnal Greenation Sosial dan Politik Vol. 4 No. 2 (2026): Jurnal Greenation Sosial dan Politik (Mei - Juli 2026)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jgsp.v4i2.628

Abstract

Differences in the orientations and backgrounds of student organization members have the potential to give rise to internal conflicts that can hinder the organization’s effectiveness if not managed properly. This study aims to analyze the practices and role of assertive communication in managing internal conflicts, as well as its contribution to solidarity and organizational sustainability among m embers of the PMII Green Campus Indramayu Branch. The study employs a descriptive qualitative approach through semi-structured in-depth interviews, participatory observation, and document analysis, utilizing the Miles and Huberman model. The findings indicate that assertive communication is implemented through the argumentative expression of opinions, decision-making based on collective deliberation, and the proportional management of emotions. Assertive communication plays a central role in conflict resolution through an integrative approach that accommodates the interests of all parties, while simultaneously strengthening members’ cohesion and sense of belonging to the organization. This study concludes that assertive communication is a strategic competency that functions as an integrative mechanism in maintaining the stability and sustainability of student organizations based on Islamic values.
The Use of Parody Content as a Marketing Tool for @danielalvinjr Among Gen Z Haikal Fajrin; Siti Khumayah; Aghnia Dian Lestari
Jurnal Greenation Sosial dan Politik Vol. 4 No. 2 (2026): Jurnal Greenation Sosial dan Politik (Mei - Juli 2026)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jgsp.v4i2.657

Abstract

The rise of social media, particularly TikTok, has spurred the emergence of various types of creative content used as marketing strategies, including parodies. Gen Z, who prefer content that is simple, entertaining, and relatable to everyday life, are the most prominent participants in this phenomenon. The TikTok account @danielalvinjr consistently uses parody content to build his personal brand and reach Gen Z, particularly in the city of Cirebon. The objective of this study is to understand how Gen Z perceives the personal branding of TikTok influencers, identify the personal branding strategies employed by @danielalvinjr, and examine the variations in Gen Z’s perceptions of the parody content presented. In this study, a descriptive qualitative approach was used, and data collection was conducted through in-depth interviews with the creator as the primary informant and Gen Z in the city of Cirebon as supporting informants. The research indicates that parody content is viewed as an authentic means of personal branding. Gen Z evaluates personal branding strategies that emphasize consistency, uniqueness, and the delivery of messages without direct solicitation positively. Differences in Gen Z’s perceptions indicate that parody content serves not only as entertainment but also as a relevant social reflection of the dynamics of Gen Z’s lives.
Co-Authors Aghnia Dian Lestari Ajeng Putri Wulan Guritno Farida Nurfalah Haikal Fajrin Ikah Marikah Indah Nurilah