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This Author published in this journals
All Journal Management Studies and Entrepreneurship Journal (MSEJ) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Silvia Ekasari
STIE Manajemen Bisnis Indonesia Depok
Decision Sciences, Operations Research & Management

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Pengaruh Wom, Beauty Vloger, Celebrity Endorser Terhadap Keputusan Pembelian Silvia Ekasari; Anizir Anizir; Syailendra Reza Irwansyah Rezeki; Ramadhani Hamzah; Aat Ruchiat Nugraha
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 1 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i1.7042

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis faktor-faktor yang mempengaruhi keputusan pembelian produk VIVA. Sampel diambil dengan teknik purposive sampling. Alat analisis dengan regresi linier berganda, uji hipotesis (t, F dan koefisien determinasi) dan uji ketepatan model. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan baik secara parsial maupun secara simultan antara e-WOM, Beauty Vloger, Celebrity Endorser Terhadap Keputusan Pembelian Produk VIVA. Nilai koefisien determinasi sebesar 0,716 artinya e-WOM, Beauty Vloger, Celebrity Endorser dapat mempengaruhi keputusan pembelian produk VIVA sebesar 71,6% dan sisanya sebesar 28,4% dipengaruhi oleh variabel lain.
ANALYSIS OF ECONOMIC ADAPTATION PATTERNS OF COASTAL COMMUNITIES IN THE ERA OF CLIMATE CHANGE: A SYSTEMATIC REVIEW OF SUSTAINABLELIVELIHOOD STRATEGIES Dwi Apriyanti Kumalasari; Bahrun Thalib; Silvia Ekasari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 4 (2025): APRIL
Publisher : Adisam Publisher

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Abstract

This research analyses the economic adaptation patterns of coastal communities in the era of climate change through a systematic review of sustainable livelihood strategies. Given that coastal communities are highly vulnerable to the impacts of climate change, this study highlights the importance of diversifying income sources and adopting innovative environmentally friendly practices as an effort to enhance economic resilience. This research uses the literature method. The results show that successful adaptation involves active community participation, government policy support, and access to technology and education. Close cooperation between stakeholders, including government, non-governmental organisations and local communities, is required to support the implementation of effective adaptation strategies. The research concludes that capacity building, enhancing local knowledge, and facilitating access to resources and technology play a vital role in ensuring the success of sustainable economic adaptation patterns for coastal communities. With an integrative and participatory approach, coastal communities can increase their resilience to climate change and achieve long-term prosperity.
Co-Authors Aat Ruchiat Nugraha Anizir Anizir Bahrun Thalib Dwi Apriyanti Kumalasari Ramadhani Hamzah Syailendra Reza Irwansyah Rezeki