Garuda - Garba Rujukan Digital

Short Videos & Social Media Algorithms: Effective Communication in Tourism Marketing Yanti, Dewi; Subagja, Agus Dedi; Nurhayati, Siti; Rezeki, Syailendra Reza Irwansyah; Limbong, Christine Herawati; Hamid, Rahmad Solling
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.585

More and more users and business owners are gravitating toward short films. Short videos are now more engaging and entertaining due to more interactive engagements and the development of artificial intelligence technology like facial recognition. Short video marketing communications emerged due to the rapid growth of short videos. Social media usage is one kind of short video marketing communication. Short videos can now be uploaded to social media platforms for communication. TikTok is one of those social media sites. To sell its app, TikTok uses short movies that, thanks to an algorithm, quickly become viral hits. This study aims to identify Social Media Algorithms and Short Videos as Effective Communication Media in Tourism Marketing. Descriptive techniques are used in this study's qualitative methodology. The findings of the study demonstrate how social platforms like TikTok, which use algorithms based on user preferences and short films uploaded to social media, have changed how prospective tourists learn about places to visit the use of brief videos through social media platforms as marketing communications influences tourists' perceptions of destination image and tourist intentions, with interactive marketing playing a more significant role. This study investigates empirically the influence of usage on perceptions of destination image and tourism intentions. Regarding the effect of visitor intention, the influence of tourist attractions and accommodations is greater than that of short video marketing on image perception.

Transformation of the Da'wah Strategy of the NIDA Institute of Pesantren Mudi Mesra Aceh in facing the Digitalisation Era Syobah, Sy. Nurul; Suteja, Jaja; Masseni, Masseni; Kahinah, Dwi Iin; Rezeki, Syailendra Reza Irwansyah
Jurnal Ilmu Dakwah Vol. 44 No. 1 (2024)
Publisher : Faculty of Dakwah and Communication, Walisongo State Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jid.v44.1.21119

Purpose – The purpose of this research is to review the transformation of Islamic da'wah strategies in the digitalization era, especially the da'wah strategies implemented by the NIDA Institute of Pesantren Mudi Mesra Aceh.Method – This research is field research. This research aims to analyze the phenomenon and dynamics of da'wah activities carried out by the NIDA Institute of Pesantren Mudi Mesra Aceh in the community. The type of research used is qualitative research. The data collection technique was carried out using the interview method with the manager of the NIDA Institute of Pesantren Mudi Mesra Aceh. The research data was analyzed using qualitative data analysis techniques.Results – This research highlights the challenges faced by Islamic da'wah institutions in the digital era, such as the use of technology by the younger generation, ideological polarisation, and limited financial resources, as well as the solutions applied by the NIDA Institute of Pesantren Mudi Mesra Aceh in facing these challenges.Implications –NIDA Mudi Mesra Aceh, as a forum for the da’i community of students of Islamic boarding school, adjusted their da'wah approach by utilizing social media such as Facebook, Instagram, and Twitter. They also adopt online programs such as webinars, podcasts, and online courses to reach a wider audience. In addition, NIDA Mudi Mesra Aceh is active in organizing humanitarian activities, providing assistance to communities in need, and nurturing the younger generation through leadership training programs.Originality/Value – This research is the first study to examine the transformation of the digital da'wah strategy of the NIDA Institute of Pesantren Mudi Mesra Aceh.***Tujuan - Tujuan dari penelitian ini adalah untuk meninjau transformasi strategi dakwah Islam di era digitalisasi, khususnya strategi dakwah yang diterapkan oleh Institut NIDA Pesantren Mudi Mesra Aceh.Metode - Penelitian ini adalah penelitian lapangan. Penelitian ini bertujuan untuk menganalisis fenomena dan dinamika kegiatan dakwah yang dilakukan oleh Institut NIDA Pesantren Mudi Mesra Aceh di masyarakat. Jenis penelitian yang digunakan adalah penelitian kualitatif. Teknik pengumpulan data dilakukan dengan metode wawancara dengan manajer Institut NIDA Pesantren Mudi Mesra Aceh. Data penelitian dianalisis dengan teknik analisis data kualitatif.Hasil - Penelitian ini menyoroti tantangan yang dihadapi lembaga dakwah Islam di era digital, seperti penggunaan teknologi oleh generasi muda, polarisasi ideologis, dan sumber daya keuangan yang terbatas, serta solusi yang diterapkan oleh Institut NIDA Pesantren Mudi Mesra Aceh dalam menghadapi tantangan ini.Implikasi - NIDA Mudi Mesra Aceh, sebagai tempat bagi komunitas da'i dari siswa pesantren, menyesuaikan pendekatan dakwah mereka dengan memanfaatkan media sosial seperti Facebook, Instagram, dan Twitter. Mereka juga mengadopsi program online seperti webinar, podcast, dan kursus online untuk menjangkau audiens lebih luas. Selain itu, NIDA Mudi Mesra Aceh aktif dalam mengorganisir kegiatan kemanusiaan, memberikan bantuan kepada masyarakat yang membutuhkan, dan membimbing generasi muda melalui program pelatihan kepemimpinan.Orisinalitas/Nilai - Penelitian ini merupakan studi pertama yang meneliti transformasi strategi dakwah digital dari Institut NIDA Pesantren Mudi Mesra Aceh.

ANALISIS KOMUNIKASI GURU TK DIAN CIPTA DALAM PEMBENTUKAN KARAKTER GROWTH MINDSET BAGI ANAK USIA 3 SAMPAI 6 TAHUN Ohorella, Noviawan Rasyid; Idris, Muhammad Fadli; Rezeki, Syailendra Reza Irwansyah; Fitriani, Reni
BroadComm Vol. 7 No. 1 (2025)
Publisher : AKMRTV Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53856/wzw7hw19

Studi ini berfokus pada analisis komunikasi guru tk dian cipta dalam membentuk karakter growth mindset pada anak usia 3 hingga 6 tahun. Penelitian ini menggunakan pendekatan kualitatif deskriptif, dengan teori konstruksi realitas sosial menjelaskan bagaimana komunikasi yang terjalin di lingkungan pendidikan menjadi sarana utama dalam membentuk pola pikir karakter growth mindset anak. Paradigma yang digunakan dalam penelitian ini adalah paradigm konstruktivis dengan melakukan observasi, wawancara, dokumentasi dan mengumpulkan berbagai dokumen pendukung, Hasilnya menunjukkan bahwa cara guru berkomunikasi dengan anak-anak sangat berpengaruh dalam membantu anak-anak mengembangkan sikap positif terhadap pembelajaran, guru sering menggunakan metode belajar yang inovatif dan menghibur, menekankan upaya daripada hasil, dan menyesuaikan metode guru dengan anak-anak untuk memenuhi kebutuhan setiap siswa. Ini diperkuat oleh dukungan orang tua dan lingkungan belajar yang menyenangkan. Namun, guru menghadapi masalah seperti perbedaan karakter siswa dan keterbatasan waktu selama proses pembelajaran. Sehingga komunikasi yang dilakukan guru secara efektif dapat membentuk pola pikir anak yang lebih terbuka terhadap tantangan, pembelajaran, dan perkembangan diri anak-anak.

Peran Jurnalistik Islam dalam Menyampaikan Pesan Perdamaian (Studi pada Media Online Islam di Indonesia): (Studi pada Media Online Islam di Indonesia) Mustafa; Kahinah, Dwi Iin; Masseni; Rezeki, Syailendra Reza Irwansyah; Purnamayanti, Irma
An-Nasyr Vol 11 No 2 (2024): An-Nasyr
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Agama Islam (IAI) Al-Aziziyah Samalanga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54621/jn.v11i2.932

Islamic online media in Indonesia plays a vital role in promoting messages of peace within a diverse society. This study aims to explore the journalistic strategies employed by Islamic online media to foster peace. Using a literature review approach, the study conducts an in-depth analysis of relevant content from Islamic online media. The findings reveal that Islamic online media adopt inclusive approaches, constructive diction, and multimedia formats such as videos, infographics, and podcasts to amplify the reach of peace messages. Additionally, these media outlets facilitate public dialogue through online discussion forums, which help mitigate opinion polarization. This research contributes to the academic literature by offering new insights into the role of Islamic media as peace agents and their relevance in Indonesia's digital society.

Adaptation of Community Radio in the New Media Age Sjuchro, Dian Wardiana; Prasetya, Tri Budi; Rintyarna, Bagus Setya; Prasastiningtyas, Widyapuri; Rezeki, Syailendra Reza Irwansyah
International Journal of Science and Society Vol 6 No 2 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i2.1168

Community Radio has played an important role in shaping good local governance, village governance, supporting the people's economy, and preserving local wisdom. However, in the current era of new media, the existence of community radio is increasingly tested by various challenges. This study aims to understand how community radio managers adapt to the development of information and communication technology that continues to evolve. The research method used is descriptive with qualitative approach. Community radio is faced with the fact that information and communication technologies are constantly evolving, forming what we know as new media. In earlier eras, radio was identified with a physical device called a radio, but now radio broadcasts can be accessed via online channels or by streaming without being constrained by frequency range. These new media-based broadcasts often lack personal interaction with their listeners. Therefore, to build a more emotional connection with its audience, community radio managers and broadcasters need to adopt a more humanist approach. They seek to strengthen the bond between community radio and its listeners through more direct, responsive, and personalized interactions. Thus, they create stronger bonds and build loyalty among their listeners. This study is expected to provide a deeper insight into the adaptation strategies undertaken by community radio in the face of rapid changes in the media environment. With a better understanding of the challenges and opportunities at hand, community radio can continue to be a relevant and beneficial means for local communities.

Transformation of the Da'wah Strategy of the NIDA Institute of Pesantren Mudi Mesra Aceh in facing the Digitalisation Era Syobah, Sy. Nurul; Suteja, Jaja; Masseni, Masseni; Kahinah, Dwi Iin; Rezeki, Syailendra Reza Irwansyah
Jurnal Ilmu Dakwah Vol. 44 No. 1 (2024)
Publisher : Faculty of Dakwah and Communication, Walisongo State Islamic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jid.v44.1.21119

Purpose – The purpose of this research is to review the transformation of Islamic da'wah strategies in the digitalization era, especially the da'wah strategies implemented by the NIDA Institute of Pesantren Mudi Mesra Aceh.Method – This research is field research. This research aims to analyze the phenomenon and dynamics of da'wah activities carried out by the NIDA Institute of Pesantren Mudi Mesra Aceh in the community. The type of research used is qualitative research. The data collection technique was carried out using the interview method with the manager of the NIDA Institute of Pesantren Mudi Mesra Aceh. The research data was analyzed using qualitative data analysis techniques.Results – This research highlights the challenges faced by Islamic da'wah institutions in the digital era, such as the use of technology by the younger generation, ideological polarisation, and limited financial resources, as well as the solutions applied by the NIDA Institute of Pesantren Mudi Mesra Aceh in facing these challenges.Implications –NIDA Mudi Mesra Aceh, as a forum for the da’i community of students of Islamic boarding school, adjusted their da'wah approach by utilizing social media such as Facebook, Instagram, and Twitter. They also adopt online programs such as webinars, podcasts, and online courses to reach a wider audience. In addition, NIDA Mudi Mesra Aceh is active in organizing humanitarian activities, providing assistance to communities in need, and nurturing the younger generation through leadership training programs.Originality/Value – This research is the first study to examine the transformation of the digital da'wah strategy of the NIDA Institute of Pesantren Mudi Mesra Aceh.***Tujuan - Tujuan dari penelitian ini adalah untuk meninjau transformasi strategi dakwah Islam di era digitalisasi, khususnya strategi dakwah yang diterapkan oleh Institut NIDA Pesantren Mudi Mesra Aceh.Metode - Penelitian ini adalah penelitian lapangan. Penelitian ini bertujuan untuk menganalisis fenomena dan dinamika kegiatan dakwah yang dilakukan oleh Institut NIDA Pesantren Mudi Mesra Aceh di masyarakat. Jenis penelitian yang digunakan adalah penelitian kualitatif. Teknik pengumpulan data dilakukan dengan metode wawancara dengan manajer Institut NIDA Pesantren Mudi Mesra Aceh. Data penelitian dianalisis dengan teknik analisis data kualitatif.Hasil - Penelitian ini menyoroti tantangan yang dihadapi lembaga dakwah Islam di era digital, seperti penggunaan teknologi oleh generasi muda, polarisasi ideologis, dan sumber daya keuangan yang terbatas, serta solusi yang diterapkan oleh Institut NIDA Pesantren Mudi Mesra Aceh dalam menghadapi tantangan ini.Implikasi - NIDA Mudi Mesra Aceh, sebagai tempat bagi komunitas da'i dari siswa pesantren, menyesuaikan pendekatan dakwah mereka dengan memanfaatkan media sosial seperti Facebook, Instagram, dan Twitter. Mereka juga mengadopsi program online seperti webinar, podcast, dan kursus online untuk menjangkau audiens lebih luas. Selain itu, NIDA Mudi Mesra Aceh aktif dalam mengorganisir kegiatan kemanusiaan, memberikan bantuan kepada masyarakat yang membutuhkan, dan membimbing generasi muda melalui program pelatihan kepemimpinan.Orisinalitas/Nilai - Penelitian ini merupakan studi pertama yang meneliti transformasi strategi dakwah digital dari Institut NIDA Pesantren Mudi Mesra Aceh.

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