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All Journal Management Studies and Entrepreneurship Journal (MSEJ)
Nurul Badriyah
Universitas Negeri Surabaya
Decision Sciences, Operations Research & Management

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A Review Of Three Aspects Successful Business Digitalization: Marketing, Finance, And Service Ainun Is Yuni Zafirah; Helma Renanda Yuniartika Putri; Nurul Badriyah; Siti Sri Wulandari; Yessy Artanti
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7573

Abstract

This study aims to explore the extent to which digitalization can provide benefits for business actors and satisfaction for customers or consumers as well as the obstacles faced by business actors from technological developments. With a literature study approach, this study analyzed 27 scientific articles indexed in SINTA and SCOPUS. The method applied is content analysis of relevant literature to identify the contribution of digitalization to three important aspects (marketing, finance, and services), as well as the obstacles faced by business actors in the process of digitalization business transformation. The results of the study show that digitalization in marketing allows companies to reach wider consumers, increase the effectiveness of promotional strategies, and strengthen relationships with customers. In terms of finance, digitalization supports transaction efficiency and facilitates data-based decision making. On the service side, digitalization contributes to increasing customer satisfaction through automation and faster response. However, business actors are also faced with various challenges that can be grouped into three factors based on the TOE framework (Technology, Organizational, and Environmental).
Agile Leadership, Digital Transformation and Employee Performance: The Roles of Work Motivation and Job Satisfaction in Public Higher Education Nurul Badriyah; Dewie Tri Wijayati Wardoyo; Andre Dwijanto Witjaksono
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 1 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/q4vxt830

Abstract

This study examines the relationships among agile leadership, digital transformation, work motivation, job satisfaction and employee performance among administrative and technical staff at Universitas Negeri Surabaya (UNESA). A quantitative cross-sectional design was employed, and data were collected from 248 respondents selected through stratified random sampling across different organizational units. The proposed model was tested using partial least squares structural equation modelling with SmartPLS 4. The findings show that agile leadership has positive and significant effects on digital transformation and work motivation. Digital transformation positively influences work motivation and job satisfaction, while work motivation positively affects job satisfaction and employee performance. Job satisfaction also has a positive effect on employee performance. However, agile leadership does not significantly affect job satisfaction or employee performance, and digital transformation does not significantly affect employee performance. These results indicate that leadership, technological change and employee-related factors have distinct roles in shaping organizational outcomes. In particular, work motivation and job satisfaction emerge as important determinants of employee performance, while agile leadership is more strongly associated with digital transformation and motivation. This study contributes to the literature by providing empirical evidence from a legally autonomous public university undergoing institutional and digital transformation. The findings also offer practical implications for university leaders seeking to strengthen adaptive leadership, improve digital systems and enhance employee motivation, satisfaction and performance.
Co-Authors Ainun Is Yuni Zafirah Andre Dwijanto Witjaksono Dewie Trie Wijayati Helma Renanda Yuniartika Putri Siti Sri Wulandari Yessy Artanti