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All Journal eCo-Buss Bima Abdi: Jurnal Pengabdian Masyarakat eCo-Fin NEAR: Jurnal Pengabdian kepada Masyarakat
Muhammad Risanta
Sekolah Tinggi Ilmu Ekonomi Pancasetia
Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Nursing Public Health Social Sciences Transportation Other

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Perceived Luxury Value dan Pengaruhnya Terhadap Minat Beli Pada Restoran Mewah di Banjarmasin Kalimantan Selatan Adista Anjar Diany; Muhammad Risanta; Rika Yuliyanti
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.2289

Abstract

Restaurants play a role as food providers for the community to fulfil basic human needs. The number of middle to upper class restaurants is also increasing, making companies have to focus on increasing the value of their products. Perceived luxury value is a concept that is an adaptation of customer perceived value. This study aims to determine the effect of functional value, hedonic value, financial value and social influence on purchase intention in luxury restaurants Banjarmasin. The sampling method is non-probability sampling, because the number of luxury restaurant consumers is unknown. The sampling technique was purposive sampling, with 140 respondents. Data analysis using the Structural Equation Model (SEM) method with SMARTPLS 4. Functional value and hedonic value have no significant effect on purchase intention. Meanwhile, financial value and social influence have a significant influence on consumer buying interest in Banjarmasin luxury restaurants. Future research can conduct research on luxury restaurants, especially in other areas, conduct research on other luxury services, and increase the number of respondents.
Pengaruh Literasi Keuangan, Gaya Hidup, dan Perilaku Pembelian Impulsif Terhadap Penggunaan Shopee Paylater Pada Generasi Z di Banjarmasin Kristin Mariyani; Muhammad Risanta
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2529

Abstract

The use of Paylater is one of the popular fintech services today. one of the largest maketplace, Shopee targets the younger generation by providing flexible payment options through the Shopee PayLater service. This study aims to examine how financial literacy, lifestyle, and impulse buying behavior influence the decision to use Shopee Paylater for Generation Z in Banjarmasin. This research utilizes a quantitative approach. In this study, the population consists of all Generation Z in Banjarmasin. The sampling technique used is non-probability sampling with the Slovin formula, the sample size for this research is determined to be 250 respondents. The sample criteria in this study are Generation Z with the age of 18-29 years (in 2024) and active users or have used shopee pay later. Analysis used in this study is Structural Equation Model (SEM) analysis. SEM calculations in this research are performed using the Smart PLS 3 program. The research findings indicate that Financial Literacy, Lifestyle and impulsive buying have significant influence on purchasing decisions using Shopee Paylater.  
Pembekalan Calon Tenaga Kerja Pada Balai Latihan Kerja Barito Kuala Kalimantan Selatan Muhammad Risanta; Adista Anjar Diany; Meiske Kristin Lumanauw
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 1 (2024): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v4i1.2117

Abstract

Labour market competition is getting tighter due to the imbalance between the number of jobs and job seekers. This service aims to provide inadequate knowledge and skills at the youth level. The balance of hard skills and soft skills is the key to success in facing technological developments and globalisation. This activity consists of a series of trainings designed to provide hands-on experience to prospective workers. The expected results are increased self-confidence, strengthened understanding of skill combinations and career readiness.
Penguatan Daya Saing Usaha Mikro melalui Implementasi Digital Marketing pada Warung Nasi Kuning Mama Ari Adista Anjar Diany; Nico Kosasih; Ros Nirwana; Kristin Mariyani; Muhammad Risanta
Bima Abdi: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2026): Bima Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Pendidikan Bima Berilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53299/ba-jpm.v6i3.5288

Abstract

Masih banyak pelaku usaha mikro yang terbatas dalam pemahaman literasi digital, termasuk Warung Nasi Kuning Mama Ari yang mengalami stagnasi penjualan selama 10 tahun akibat metode pemasaran konvensional. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat daya saing usaha mitra melalui implementasi digital marketing dan pembaruan identitas visual. Kegiatan ini dilaksanakan di Kelurahan Sungai Jingah, Kecamatan Banjarmasin Utara. Subjek sasaran dalam pengabdian ini adalah Ibu Khotimah mah selaku pemilik beserta pengelola Warung Nasi Kuning Mama Ari. Program pelatihan ini berlangsung dari tanggal 06 Juni – 09 Juni 2026, dengan pendekatan partisipatif melalui tahapan persiapan, edukasi, pelatihan, implementasi, pendampingan, serta monitoring dan evaluasi. Intervensi yang diberikan meliputi edukasi pemasaran digital, perancangan dan pemasangan spanduk baru, pembuatan dan pelatihan pengelolaan akun Instagram bisnis, serta penerapan sistem pembayaran nontunai (QRIS). Hasil kegiatan menunjukkan ketercapaian seluruh indikator keberhasilan program. Mitra mengalami peningkatan literasi digital, memiliki identitas fisik usaha (spanduk) yang lebih representatif, mampu mengelola media sosial sebagai wadah promosi, dan berhasil memfasilitasi transaksi digital dengan pelanggan. Dampak nyata dari kegiatan ini adalah perluasan jangkauan pasar yang ditandai dengan masuknya pesanan melalui interaksi di WhatsApp dan Instagram, sehingga mampu meningkatkan potensi pendapatan mitra secara berkelanjutan. Keberhasilan kegiatan ini menjadi dasar rekomendasi perlunya sosialisasi dan replikasi program literasi digital kepada UMKM lainnya dengan menjadikan mitra sebagai model percontohan.
Co-Authors Adista Anjar Diany Kristin Mariyani Meiske Kristin Lumanauw Nico Kosasih Rika Yuliyanti Ros Nirwana