Article Per Year (5 Year)
p-Index From 2021 - 2026
1.701
P-Index
This Author published in this journals
All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
Rakesh Sitepu
Universitas Muslim Nusantara Al-Washliyah
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
DIGITAL MARKETING ADOPTION BY MSMES IN INDONESIA: BETWEEN TECHNOLOGICAL AWARENESS AND RESOURCE LIMITATIONS Rakesh Sitepu
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 2 (2025): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i2.2914

Abstract

This research delves into the burgeoning landscape of digital marketing adoption among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. While technological awareness of digital marketing's potential benefits is growing, significant resource limitations often hinder widespread implementation. This abstract explores the interplay between this awareness and these constraints, examining the opportunities and challenges faced by Indonesian MSMEs in leveraging digital tools for growth and competitiveness. The study investigates the key factors influencing the adoption of digital marketing strategies, including the level of digital literacy, financial resources, access to infrastructure, and perceived benefits. It also considers the types of digital marketing tools and platforms most commonly utilized by MSMEs in the Indonesian context. Furthermore, the research analyzes the impact of digital marketing adoption on various aspects of MSME performance, such as market reach, customer engagement, and sales growth. Ultimately, this research aims to provide insights into the current state of digital marketing adoption within the Indonesian MSME sector, identify the key barriers to broader uptake, and suggest potential strategies to facilitate more effective integration of digital marketing practices. By understanding these dynamics, stakeholders can develop targeted interventions to empower Indonesian MSMEs to thrive in the digital economy.
HUMAN RESOURCE MANAGEMENT FOR SUSTAINABLE DEVELOPMENT GOALS (SDGS): A SYSTEMATIC LITERATURE REVIEW Yasadani; Zulpaini Tanjung; Ihsanul Anhar; Ahmad; Fachrurrozi; Rakesh Sitepu; Anggia Sari Lubis
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 6 (2025): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i6.4807

Abstract

The Sustainable Development Goals (SDGs) mandated by the United Nations demand a global commitment, including from the corporate sector, to achieve social, economic, and environmental targets by 2030. Human Resource Management (HRM) plays a crucial role as the main agent of change in integrating sustainability principles into organizational operations. This research aims to analyze the strategic role of HRM functions ranging from recruitment, training and development, to performance management and compensation in supporting the achievement of the SDGs, particularly SDG 4 (Quality Education), SDG 5 (Gender Equality), and SDG 8 (Decent Work and Economic Growth). The strategies discussed include the implementation of green skills training programs, equal pay policies, and performance measurement based on social impact. The research findings conclude that the transformation of HRM towards sustainability-focused practices not only enhances corporate image and employee engagement but also directly contributes to the achievement of global sustainable development goals.
CHALLENGES AND OPPORTUNITIES IN IMPLEMENTING SUSTAINABLE HRM IN DEVELOPING COUNTRIES Ashari Ariandi Nasution; Akhmad Soleh Rowandi Siregar; Zulmi Syahputra; Hairul Hanafi Purba; Rizki Adha; Malik Syahputra Purba; Rakesh Sitepu; Anggia Sari Lubis
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 6 (2025): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i6.4951

Abstract

Sustainable Human Resource Management (Sustainable HRM) has gained increasing attention as organizations seek to balance economic performance, social responsibility, and environmental sustainability. In developing countries, the implementation of Sustainable HRM presents unique challenges and opportunities due to economic constraints, institutional limitations, cultural diversity, and varying levels of technological readiness. This paper aims to examine the key challenges faced by organizations in adopting Sustainable HRM practices in developing countries, including limited resources, lack of awareness, weak regulatory frameworks, and resistance to change. At the same time, it explores emerging opportunities such as digital transformation, growing stakeholder pressure for sustainability, and the potential of human capital development to support long-term organizational and societal goals. By reviewing relevant literature and contextual factors, this study highlights the strategic role of HRM in promoting sustainable development. The findings are expected to contribute to a deeper understanding of how organizations in developing countries can leverage Sustainable HRM as a driver of competitive advantage and sustainable growth.
SUPPLY CHAIN ARCHITECTURE RECONFIGURATION: BUSINESS CONTINUITY MANAGEMENT (BCM) INTEGRATION AS A DETERMINANT OF OPERATIONAL RESILIENCE David Ramadian; Niken Dwi Utari; Pramiantoro Sumaryono; Rio Stefanus Guntoro; Rakesh Sitepu
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1596

Abstract

The escalating complexity of global supply chain networks has amplified corporate exposure to systemic disruptions, rendering traditional efficiency-centric paradigms such as Just-in-Time (JIT) increasingly vulnerable. This study interrogates the strategic imperative of integrating Business Continuity Management (BCM) within supply chain architecture to enhance organizational resilience. Utilizing a qualitative descriptive approach through a comprehensive literature review, this research delineates the transition from reactive risk mitigation to proactive adaptability. The analysis highlights that embedding ISO 22301 standards, executing rigorous Business Impact Analysis (BIA), and adopting supplier diversification strategies are critical determinants for sustaining operational continuity. The findings suggest that resilience is not merely a defensive mechanism but a strategic capability that requires the decoupling of supply chain dependencies through multi-tier visibility.
ANALYSIS OF CYBER THREAT AWARENESS LEVELS, PROTECTIVE BEHAVIOR, AND COMMUNICATION PREFERENCES AMONG THE DIGITAL SOCIETY IN SEMARANG CITY Tika; Rizky Prawita Utami; Adi Marsoni; Anesthesia Aryan Putri; Rakesh Sitepu
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1598

Abstract

Digital transformation in Indonesia has increased access to technology while also expanding the risk of cyber threats. This study aims to analyze the relationship between cyber threat awareness, protective behavior, and digital security communication preferences among the digital society in Semarang City. The research method used an explanatory quantitative approach with Structural Equation Modeling-Partial Least Squares (SEM-PLS) through SmartPLS 4.0, involving 100 active internet users as respondents. The results show that cyber threat awareness has a positive and significant effect on protective behavior (β = 0.847; p < 0.001) and digital security communication preferences (β = 0.822; p < 0.001). However, protective behavior did not significantly affect communication preferences (β = 0.159; p = 0.234) and did not mediate the relationship between awareness and communication preferences (β = 0.135; p = 0.294). These findings indicate an intention-behavior gap where awareness has not been fully applied in safe communication behavior. Theoretically, the results of this study reinforce the Protection Motivation Theory (PMT) and Technology Threat Avoidance Theory (TTAT), while practically emphasizing the importance of improving communication-based cyber literacy and awareness to build a resilient digital society.
THE ROLE OF SUSTAINABLE HUMAN RESOURCE MANAGEMENT IN ACHIEVING ORGANIZATIONAL SUSTAINABILITY Misrokiah Husni Batubara; Kiki Aulia Paramita; Himi Agustina Daulay; Fauziah Nur Lubis; Sri Afrida Wahyuni; Rakesh Sitepu; Anggia Sari Lubis
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 7 No. 2 (2025): 10th IHERT (2025): IHERT (2025) SECOND ISSUE: International Conference on Healt
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v7i2.530

Abstract

The global awareness of sustainability encompassing economic, social, and environmental aspects has fundamentally shifted corporate paradigms. Organizational sustainability is no longer seen as achievable through business strategy and technology alone but is critically dependent on how human resources are managed. This study aims to analyze the role of Sustainable Human Resource Management (Sustainable HRM) in realizing organizational sustainability. Using a descriptive analysis method, this research synthesizes and examines the theoretical foundations and practical applications of Sustainable HRM. The results indicate that Sustainable HRM, which integrates the principles of the Triple Bottom Line into HR practices, acts as a key facilitator for a sustainability culture, develops sustainable leadership, and aligns employee values with long-term organizational goals. Key practices distinguishing it from conventional HRM include Green HRM initiatives, promoting employee well-being and diversity, and fostering competency development for long-term employability. However, implementation faces challenges such as a lack of top management awareness and resistance to change. Conversely, it offers significant opportunities, including enhanced corporate reputation, increased employee engagement, and long-term resilience. The study concludes that Sustainable HRM is a strategic imperative for organizations seeking comprehensive and enduring sustainability.
THE RELATIONSHIP BETWEEN SUSTAINABLE LEADERSHIP AND SUSTAINABLE HUMAN RESOURCE MANAGEMENT PRACTICES Nabhani; Mansur Anakampun; Sunardi Siregar; Rakesh Sitepu; Anggia Sari Lubis
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 7 No. 2 (2025): 10th IHERT (2025): IHERT (2025) SECOND ISSUE: International Conference on Healt
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v7i2.531

Abstract

Sustainable leadership has gained increasing attention as organizations seek to balance economic performance with social and environmental responsibilities. This study examines the relationship between sustainable leadership and sustainable human resource management (HRM) practices. Drawing on the sustainability and leadership literature, this research investigates how leaders who emphasize long-term value creation, ethical behavior, and stakeholder engagement influence the adoption of sustainable HRM practices, including employee development, well-being, fairness, and environmental responsibility. Using a quantitative research design, data were collected from employees across various organizations and analyzed using statistical techniques to test the proposed relationships. The findings indicate that sustainable leadership has a significant and positive effect on sustainable HRM practices. Leaders who demonstrate sustainability-oriented values and behaviors are more likely to foster HRM practices that support employee sustainability and organizational resilience. This study contributes to the growing body of literature on sustainability by highlighting the critical role of leadership in promoting sustainable HRM practices. Practically, the results suggest that organizations should develop sustainable leadership competencies to strengthen their human resource strategies and achieve long-term sustainability goals..
ANALYSIS FACTOR RISK GEOPOLITICS AND GLOBAL INFLATION AGAINST MOTIVATION OF INDONESIAN PEOPLE TO INVEST GOLD Rakesh Sitepu; Anis Satu Rofiah; Arif Mustofa; Dwi Jeni Astutie; Erik Aprizal
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 4 No. 3 (2026): January
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v4i3.295

Abstract

This study examines the impact of geopolitical risk and global inflation on gold investment motivation am ong Indonesian investors, with perceived uncertainty acting as an intervening variable. Using a quantitative approach, data were collected from 250 respondents and analyzed through Structural Equation Modeling Partial Least Squares (SEM-PLS). The results indicate that geopolitical risk has a significant positive effect on perceived uncertainty, whereas global inflation does not exhibit a significant influence. Furthermore, neither geopolitical risk, global inflation, nor perceived uncertainty directly affect gold investment motivation. Mediation analysis confirms that perceived uncertainty does not significantly transmit the effects of macroeconomic pressures to gold investment motivation. These findings suggest that gold investment behavior in Indonesia is not solely driven by macroeconomic uncertainty but may depend on heterogeneous behavioral patterns. The study contributes to the behavioral finance literature by highlighting the limited direct role of global risk factors in shaping gold investment motivation and offers insights for policymakers and financial institutions in designing adaptive gold investment strategies.
THE EFFECT OF CAREER DEVELOPMENT ON TURNOVER INTENTION MEDIATED BY JOB SATISFACTION AMONG HEALTHCARE WORKERS IN YOGYAKARTA Rakesh Sitepu; Agus Suryanto Sukisman; Kurniawati Setyaningrum; Agus Pambudianto; Agung Budi Wibowo
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1607

Abstract

This study aims to analyze the effect of career development on turnover intention mediated by job satisfaction among healthcare workers in Yogyakarta. The research employs a quantitative approach with a causal research design. The study examines career development as the independent variable, turnover intention as the dependent variable, and job satisfaction as the mediating variable. The population of this study consists of healthcare workers in Yogyakarta, with a sample of 130 respondents. Data were collected using a questionnaire instrument measured on a Likert scale. Data analysis was conducted using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach, processed using SmartPLS version 3.0 software. The results indicate that career development has a positive and significant effect on job satisfaction, career development has a negative and significant effect on turnover intention, and job satisfaction has a negative and significant effect on turnover intention. Furthermore, the indirect effect analysis demonstrates that career development has a negative and significant effect on turnover intention through job satisfaction, confirming the mediating role of job satisfaction in the relationship between career development and turnover intention among healthcare workers in Yogyakarta.
MANAGERIAL STRATEGY IN BALANCING TECHNOLOGY ADOPTION, LEGAL COMPLIANCE, AND HUMAN RESOURCE WELL-BEING Freddy Damara; Nurul Hidayati; Arief Nur Adianto; Anna Yuliatin; Rakesh Sitepu
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 1 (2025): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1611

Abstract

The wave of digital disruption that has hit Indonesia has created a fundamental paradox in organizational governance. On the one hand, technology offers operational efficiency and market expansion through fintech and artificial intelligence (Artificial Intelligence). However, on the other hand, this acceleration triggers new vulnerabilities in the form of psychological pressure on employees, customer data security risks, and ethical dilemmas in trust-based industries such as Islamic banking and the media. This article aims to formulate a comprehensive management strategy capable of navigating such complexities. Through the Systematic Literature Review (SLR) approach to empirical case studies for the period 2020-2025, this study found that the success of digital transformation is not solely determined by IT infrastructure, but by human capital resilience and regulatory compliance. The study's findings show that organizations must implement an empathetic leadership model to mitigate technostress, strengthen consumer protection legal architectures, and maintain the value of humanism in automation services. The managerial implications of this study suggest the need for a shift in focus from simply "digitizing processes" to "cultural transformation" that is sustainable.
Co-Authors Adi Marsoni Agung Budi Wibowo Agus Pambudianto Agus Suryanto Sukisman Ahmad Akhmad Soleh Rowandi Siregar Anesthesia Aryan Putri Anggia Sari Lubis, Anggia Sari Anis Satu Rofiah Anna Yuliatin Arief Nur Adianto Arif Mustofa Ashari Ariandi Nasution Brita Maria Cahya Krisyanti Daniel Gobai David Ramadian Djoko Adhi Saputro Dwi Jeni Astutie Erik Aprizal Fachrurrozi Fanniza Putri Dwita Fauziah Nur Lubis Freddy Damara Hairul Hanafi Purba Himi Agustina Daulay Ihsanul Anhar Kiki Aulia Paramita Kurniawati Setyaningrum Malik Syahputra Purba Mansur Anakampun Misrokiah Husni Batubara Nabhani Niken Dwi Utari Nurul Hidayati Pramiantoro Sumaryono Rio Stefanus Guntoro Rizki Adha Rizky Prawita Utami Sri Afrida Wahyuni Sunardi Siregar Tika Yasadani Zulmi Syahputra Zulpaini Tanjung