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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
Rakesh Sitepu
Universitas Muslim Nusantara Al-Washliyah
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions

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DIGITAL MARKETING ADOPTION BY MSMES IN INDONESIA: BETWEEN TECHNOLOGICAL AWARENESS AND RESOURCE LIMITATIONS Rakesh Sitepu
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 2 (2025): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i2.2914

Abstract

This research delves into the burgeoning landscape of digital marketing adoption among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. While technological awareness of digital marketing's potential benefits is growing, significant resource limitations often hinder widespread implementation. This abstract explores the interplay between this awareness and these constraints, examining the opportunities and challenges faced by Indonesian MSMEs in leveraging digital tools for growth and competitiveness. The study investigates the key factors influencing the adoption of digital marketing strategies, including the level of digital literacy, financial resources, access to infrastructure, and perceived benefits. It also considers the types of digital marketing tools and platforms most commonly utilized by MSMEs in the Indonesian context. Furthermore, the research analyzes the impact of digital marketing adoption on various aspects of MSME performance, such as market reach, customer engagement, and sales growth. Ultimately, this research aims to provide insights into the current state of digital marketing adoption within the Indonesian MSME sector, identify the key barriers to broader uptake, and suggest potential strategies to facilitate more effective integration of digital marketing practices. By understanding these dynamics, stakeholders can develop targeted interventions to empower Indonesian MSMEs to thrive in the digital economy.
HUMAN RESOURCE MANAGEMENT FOR SUSTAINABLE DEVELOPMENT GOALS (SDGS): A SYSTEMATIC LITERATURE REVIEW Yasadani; Zulpaini Tanjung; Ihsanul Anhar; Ahmad; Fachrurrozi; Rakesh Sitepu; Anggia Sari Lubis
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 6 (2025): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i6.4807

Abstract

The Sustainable Development Goals (SDGs) mandated by the United Nations demand a global commitment, including from the corporate sector, to achieve social, economic, and environmental targets by 2030. Human Resource Management (HRM) plays a crucial role as the main agent of change in integrating sustainability principles into organizational operations. This research aims to analyze the strategic role of HRM functions ranging from recruitment, training and development, to performance management and compensation in supporting the achievement of the SDGs, particularly SDG 4 (Quality Education), SDG 5 (Gender Equality), and SDG 8 (Decent Work and Economic Growth). The strategies discussed include the implementation of green skills training programs, equal pay policies, and performance measurement based on social impact. The research findings conclude that the transformation of HRM towards sustainability-focused practices not only enhances corporate image and employee engagement but also directly contributes to the achievement of global sustainable development goals.
CHALLENGES AND OPPORTUNITIES IN IMPLEMENTING SUSTAINABLE HRM IN DEVELOPING COUNTRIES Ashari Ariandi Nasution; Akhmad Soleh Rowandi Siregar; Zulmi Syahputra; Hairul Hanafi Purba; Rizki Adha; Malik Syahputra Purba; Rakesh Sitepu; Anggia Sari Lubis
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 6 (2025): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i6.4951

Abstract

Sustainable Human Resource Management (Sustainable HRM) has gained increasing attention as organizations seek to balance economic performance, social responsibility, and environmental sustainability. In developing countries, the implementation of Sustainable HRM presents unique challenges and opportunities due to economic constraints, institutional limitations, cultural diversity, and varying levels of technological readiness. This paper aims to examine the key challenges faced by organizations in adopting Sustainable HRM practices in developing countries, including limited resources, lack of awareness, weak regulatory frameworks, and resistance to change. At the same time, it explores emerging opportunities such as digital transformation, growing stakeholder pressure for sustainability, and the potential of human capital development to support long-term organizational and societal goals. By reviewing relevant literature and contextual factors, this study highlights the strategic role of HRM in promoting sustainable development. The findings are expected to contribute to a deeper understanding of how organizations in developing countries can leverage Sustainable HRM as a driver of competitive advantage and sustainable growth.
Co-Authors Adi Marsoni Agung Budi Wibowo Agus Pambudianto Agus Suryanto Sukisman Ahmad Akhmad Soleh Rowandi Siregar Anesthesia Aryan Putri Anggia Sari Lubis, Anggia Sari Anis Satu Rofiah Anna Yuliatin Arief Nur Adianto Arif Mustofa Ashari Ariandi Nasution Brita Maria Cahya Krisyanti Daniel Gobai David Ramadian Djoko Adhi Saputro Dwi Jeni Astutie Erik Aprizal Fachrurrozi Fanniza Putri Dwita Fauziah Nur Lubis Freddy Damara Hairul Hanafi Purba Himi Agustina Daulay Ihsanul Anhar Kiki Aulia Paramita Kurniawati Setyaningrum Malik Syahputra Purba Mansur Anakampun Misrokiah Husni Batubara Nabhani Niken Dwi Utari Nurul Hidayati Pramiantoro Sumaryono Rio Stefanus Guntoro Rizki Adha Rizky Prawita Utami Sri Afrida Wahyuni Sunardi Siregar Tika Yasadani Zulmi Syahputra Zulpaini Tanjung