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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT)
Rakesh Sitepu
Universitas Muslim Nusantara Al-Washliyah
Computer Science & IT Economics, Econometrics & Finance Education Health Professions

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DIGITAL MARKETING ADOPTION BY MSMES IN INDONESIA: BETWEEN TECHNOLOGICAL AWARENESS AND RESOURCE LIMITATIONS Rakesh Sitepu
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 2 (2025): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i2.2914

Abstract

This research delves into the burgeoning landscape of digital marketing adoption among Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. While technological awareness of digital marketing's potential benefits is growing, significant resource limitations often hinder widespread implementation. This abstract explores the interplay between this awareness and these constraints, examining the opportunities and challenges faced by Indonesian MSMEs in leveraging digital tools for growth and competitiveness. The study investigates the key factors influencing the adoption of digital marketing strategies, including the level of digital literacy, financial resources, access to infrastructure, and perceived benefits. It also considers the types of digital marketing tools and platforms most commonly utilized by MSMEs in the Indonesian context. Furthermore, the research analyzes the impact of digital marketing adoption on various aspects of MSME performance, such as market reach, customer engagement, and sales growth. Ultimately, this research aims to provide insights into the current state of digital marketing adoption within the Indonesian MSME sector, identify the key barriers to broader uptake, and suggest potential strategies to facilitate more effective integration of digital marketing practices. By understanding these dynamics, stakeholders can develop targeted interventions to empower Indonesian MSMEs to thrive in the digital economy.
HUMAN RESOURCE MANAGEMENT FOR SUSTAINABLE DEVELOPMENT GOALS (SDGS): A SYSTEMATIC LITERATURE REVIEW Yasadani; Zulpaini Tanjung; Ihsanul Anhar; Ahmad; Fachrurrozi; Rakesh Sitepu; Anggia Sari Lubis
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 6 (2025): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i6.4807

Abstract

The Sustainable Development Goals (SDGs) mandated by the United Nations demand a global commitment, including from the corporate sector, to achieve social, economic, and environmental targets by 2030. Human Resource Management (HRM) plays a crucial role as the main agent of change in integrating sustainability principles into organizational operations. This research aims to analyze the strategic role of HRM functions ranging from recruitment, training and development, to performance management and compensation in supporting the achievement of the SDGs, particularly SDG 4 (Quality Education), SDG 5 (Gender Equality), and SDG 8 (Decent Work and Economic Growth). The strategies discussed include the implementation of green skills training programs, equal pay policies, and performance measurement based on social impact. The research findings conclude that the transformation of HRM towards sustainability-focused practices not only enhances corporate image and employee engagement but also directly contributes to the achievement of global sustainable development goals.
THE ROLE OF FINANCIAL TECHNOLOGY INNOVATION (FINTECH) IN IMPROVING THE OPERATIONAL EFFICIENCY OF MSMES IN BINTAN REGENCY Rakesh Sitepu; Sri Fitria Jayusman; Sari Wulandari; Debbi Chyntia Ovami; Serli Yuli Marlina
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

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Abstract

After the Covid-19 Pandemic, Indonesia, especially Bintan Regency, is faced with the challenge of improving the operational efficiency of MSMEs (Micro, Small and Medium Enterprises) in various zones, especially in financial management. This research aims to study the position or role of financial technology innovation in improving the operational efficiency of MSMEs in Bintan Regency. The use of technology can share many conveniences in every business activity. Financial technology (Fintech) is one of the drivers of business growth at this time. The research method used is using a qualitative descriptive approach. Qualitative descriptive analysis is research that correctly and accurately describes the process or event that is happening as the object of research. The information or data is then analyzed to get results. The findings of the study prove that the use of Fintech such as digital payment systems, expense tracing, and financial information analysis can significantly increase the operational efficiency of MSMEs in Bintan Regency. This study shares a better description of Fintech innovations that can be applied efficiently and effectively to improve financial and operational performance in Bintan Regency. In short, financial technology innovation has great ability to improve operational efficiency with synergistic cooperation between stakeholders to be able to improve digital skills, as well as infrastructure investment.
CHALLENGES AND OPPORTUNITIES IN IMPLEMENTING SUSTAINABLE HRM IN DEVELOPING COUNTRIES Ashari Ariandi Nasution; Akhmad Soleh Rowandi Siregar; Zulmi Syahputra; Hairul Hanafi Purba; Rizki Adha; Malik Syahputra Purba; Rakesh Sitepu; Anggia Sari Lubis
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 6 (2025): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i6.4951

Abstract

Sustainable Human Resource Management (Sustainable HRM) has gained increasing attention as organizations seek to balance economic performance, social responsibility, and environmental sustainability. In developing countries, the implementation of Sustainable HRM presents unique challenges and opportunities due to economic constraints, institutional limitations, cultural diversity, and varying levels of technological readiness. This paper aims to examine the key challenges faced by organizations in adopting Sustainable HRM practices in developing countries, including limited resources, lack of awareness, weak regulatory frameworks, and resistance to change. At the same time, it explores emerging opportunities such as digital transformation, growing stakeholder pressure for sustainability, and the potential of human capital development to support long-term organizational and societal goals. By reviewing relevant literature and contextual factors, this study highlights the strategic role of HRM in promoting sustainable development. The findings are expected to contribute to a deeper understanding of how organizations in developing countries can leverage Sustainable HRM as a driver of competitive advantage and sustainable growth.
Co-Authors Agung Budi Wibowo Agus Pambudianto Agus Suryanto Sukisman Ahmad Akhmad Soleh Rowandi Siregar Anggia Sari Lubis, Anggia Sari Anis Satu Rofiah Arif Mustofa Ashari Ariandi Nasution Dwi Jeni Astutie Erik Aprizal Fachrurrozi Fauziah Nur Lubis Hairul Hanafi Purba Himi Agustina Daulay Ihsanul Anhar Kiki Aulia Paramita Kurniawati Setyaningrum Malik Syahputra Purba Mansur Anakampun Misrokiah Husni Batubara Nabhani Ovami, Debbi Chyntia Rizki Adha Sari Wulandari Serli Yuli Marlina Sri Afrida Wahyuni Sri Fitria Jayusman Sunardi Siregar Yasadani Zulmi Syahputra Zulpaini Tanjung