Ibrahim Ibrahim
Universitas Muhammadiyah Bima

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Analisis Strategi Pemasaran Produk Kemiri Dalam Meningkatkan Ekonomi Masyarakat Ditinjau Dari Perspektif Ekonomi Syariah (Studi Kasus Di Desa Bumi Pajo) Irfan Jaya; Rafiuddin Rafiuddin; Ibrahim Ibrahim
Jurnal Ekuilnomi Vol. 7 No. 2 (2025): Ekuilnomi Vol 7(2), Mei 2025
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/k2cx8111

Abstract

Rintangan yang muncul saat melakukan transaksi jual beli lilin di desa Bumipajo adalah tantangan berkaitan dengan transportasi serta kurangnya infrastruktur yang memadai. Di kawasan penghasil kemiri, kondisi jalan akses sering kali sangat buruk, yang menyulitkan penduduk dalam mengambil kemiri dari desa tersebut. Di samping itu, tantangan lainnya adalah adanya persaingan yang ketat; banyaknya pengusaha membuat harga produk cenderung standar. Penelitian ini bertujuan untuk menganalisis bagaimana pandangan pemasaran produk kemiri dapat meningkatkan kesejahteraan masyarakat melalui perspektif ekonomi Islam. Penelitian ini menggunakan pendekatan kualitatif untuk mengamati fenomena di kawasan Bumi Pajo. Metode pengumpulan data yang diterapkan meliputi observasi, wawancara, dan dokumentasi yang berfungsi sebagai sumber data primer dan sekunder. Pada waktu yang sama, proses analisis data meliputi tahap mereduksi data, menyusun penyajian data, serta mengambil keputusan. Riset ini dilakukan di desa Bumipajo, Kecamatan Dongo, Bima, Nusa Tenggara Barat. Berdasarkan temuan dari riset berjudul "Analisis Strategi Pemasaran untuk Produk Kemiri dalam Mendorong Ekonomi Masyarakat dalam Pandangan Ekonomi Syariah (Studi Kasus di Desa Bumi-Pajo)," dapat disimpulkan bahwa penerapan strategi pemasaran yang tepat serta integrasi prinsip-prinsip ekonomi syariah di Bumi-Pajo sangat efektif. Produk kemiri, yang sebelumnya hanya dikenal di tingkat lokal, dapat dipasarkan secara lebih luas dengan memanfaatkan berbagai strategi pemasaran inovatif, seperti penjualan langsung, kerjasama dengan distributor, dan penggunaan media sosial. Melalui kegiatan pemasaran yang lebih efektif, para pengusaha mampu memperkenalkan produk kemiri ke pasar yang lebih besar, termasuk di area lain dan bahkan dalam beberapa situasi, menjangkau pasar internasional
Peran Lembaga Keuangan Syariah dalam Mendukung Kemandirian Ekonomi Masyarakat Desa: Studi Kasus Desa Sila Rato Kecematan Bolo Kabupaten Bima Sahrul; Umar Sagaf; Ibrahim
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7611

Abstract

Rural communities have a desire to live a decent life, so they make efforts to advance the businesses they run to achieve these goals. Where in the process of advancing the business is not always smooth. It is not uncommon for people to need an injection of funds to finance their business. Islamic financial institutions are present in rural communities, especially in Sila Rato Village to help finance business activities run by the community. Therefore, the purpose of this research is to find out the role of Islamic financial institutions in supporting the economic independence of the community, especially in Sila Rato village. The type of research is qualitative research. Then the data collection techniques used are observation, interview and documentation. The research location is Rato Sila Village, Bima Regency, West Nusa Tenggara. Data analysis techniques use data reduction, data presentation and conclusion drawing. Based on the results of the study, Islamic financial institutions have played a significant role in encouraging the economic independence of the Sila Rato Village community by providing financial resources that can be accessed easily and in accordance with sharia. The existence of these institutions not only improves economic welfare, but also strengthens social ties and solidarity among community members through financing based on the principles of mutual cooperation and risk sharing. Thus, Islamic financial institutions have a positive impact on the community.
Implementasi Pelatihan dan Pengembangan Terhadap Kinerja Karyawan di Bank Syariah Indonesia (BSI) KCP Bima Kartini Kota Bima Fina Julfiana; Ihwan p. Syamsudin; Ibrahim
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7697

Abstract

The implementation of training at BSI KCP Bima Kartini is still unstructured and has no systematic evaluation. Some employees who have attended the training stated that the material provided is still general and less focused on specific aspects of Islamic banking, such as muamalah contracts, sharia risk management, and sharia product operations. So this study aims to determine the Implementation of Training and Development on Employee Performance at Bank Syariah Indonesia KCP Bima Kartini, Bima City. This research will be conducted at Bank Syariah Indonesia KCP Bima Kartini, Bima City, West Nusa Tenggara. This research uses Qualitative Research with a Case Study Approach. Data Collection Techniques namely Observation, Interview and Documentation. Data Analysis Techniques namely Data Reduction, Data Presentation and Conclusion Drawing. Based on the results of the study it can be concluded that the implementation of training and development has a very significant role in improving employee performance at Bank Syariah Indonesia KCP Bima Kartini. Training provided regularly, both through face-to-face and online methods, is able to improve technical competence, understanding of sharia products, and quality of service to customers. Employees feel more prepared and confident in carrying out their duties after getting provisions that are in accordance with their work needs.