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All Journal Journal of Economic, Bussines and Accounting (COSTING) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Pengabdian Masyarakat Indonesia
Siti Ulfah
Universitas Muhammadiyah Sidoarjo
Humanities Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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STRATEGIES STRATEGIES FOR CULTIVATING THE ENTREPRENEURIAL SPIRIT OF BLIGO SIDOARJO STATE ELEMENTARY SCHOOL: STRATEGI DALAM MENUMBUHKAN JIWA KEWIRAUSAHAAN PESERTA DIDIK SEKOLAH DASAR NEGERI BLIGO SIDOARJO Orien Maulya Pramesti; Arbiya Magfiroh Rohmi; Muhammad Saleh; Sugeng Hariyadi; Siti Ulfah; Muhammad Yuniar Hakim Sidqi; Ahmad Rizal; Imelda Dian Rahmawati
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 1 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i1.14042

Abstract

This study aims to analyze the strategies employed by Sekolah Dasar Negeri Bligo Sidoarjo in fostering students' entrepreneurial spirit through a planned, integrated, and sustainable approach. The strategies implemented include the planning, execution, and evaluation of programs based on character education, project-based learning, and entrepreneurial practices such as mini-markets and product exhibitions. The findings show that these programs successfully enhanced students' cognitive, affective, and psychomotor skills while building an entrepreneurial mindset from an early age, including risk-taking and innovation capabilities. However, challenges such as time constraints, limited resources, and teacher training have impacted the program's effectiveness. With synergistic support from schools, parents, and the government, entrepreneurship education at the elementary level has the potential to become an essential foundation in shaping creative, independent, and innovative young generations. This study is also relevant to the objectives of the Sustainable Development Goals (SDGs) in promoting inclusive and sustainable economic growth.
Pendampingan Pengrajin Batik Desa Sengguruh Kepanjen Kabupaten Malang, Jawa Timur Menuju Pasar Internasional Melalui Penguatan Manajemen Usaha Arbiya Magfiroh Rohmi; Sriyono Sriyono; Supardi Supardi; Delia Putri Rusnanti; Siti Ulfah
Jurnal Pengabdian Masyarakat Indonesia Vol 5 No 6 (2025): JPMI - Desember 2025
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.3753

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas UMKM Griya Batik Sengguruh melalui penguatan manajemen usaha. Permasalahan yang dihadapi mitra meliputi lemahnya pencatatan keuangan, belum akuratnya perhitungan harga pokok produksi, serta terbatasnya pemasaran digital. Kegiatan dilakukan dengan metode observasi, pelatihan, diskusi, dan pendampingan langsung. Hasil menunjukkan peningkatan pemahaman mitra terhadap pentingnya pencatatan keuangan terstruktur dan perhitungan HPP yang tepat, serta kemampuan memanfaatkan media sosial untuk promosi. Dampak nyata yang dirasakan adalah perubahan pola pikir mitra dalam mengelola usaha secara profesional, munculnya inisiatif untuk mencatat keuangan terpisah, dan mulai aktifnya promosi melalui media digital. Beberapa pengrajin juga menunjukkan ketertarikan untuk mengikuti pelatihan ekspor lanjutan dan mendaftarkan motif batik ke lembaga HKI. Kegiatan ini berkontribusi pada pemberdayaan ekonomi lokal berbasis budaya dan teknologi.
The Influence of Service Differentiation and Customer Trust on Customer Loyalty with Digital Marketing as an Intervening Variable at PT. Anugerah Berkah Indonesia Siti Ulfah; Hadiah Fitriyah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9554

Abstract

This study aims to examine the effect of service differentiation and customer trust on customer loyalty, with digital marketing as an intervening variable at PT. Anugerah Berkah Indonesia. This research adopts a quantitative approach using a survey method, where data were collected through questionnaires distributed to customers of PT. Anugerah Berkah Indonesia. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4 software. The results indicate that service differentiation and customer trust have a positive and significant effect on customer loyalty. In addition, service differentiation and customer trust also have a positive and significant influence on digital marketing. However, digital marketing does not have a significant effect on customer loyalty. These findings suggest that customer loyalty is more strongly driven by core factors such as service uniqueness and customer trust rather than direct digital marketing activities. In this study, digital marketing functions as a supporting communication tool but has not yet become a primary determinant in shaping customer loyalty. The findings imply that companies should prioritize strengthening service differentiation and customer trust as key strategies to enhance customer loyalty, while integrating digital marketing as a complementary tool to reinforce value communication and customer engagement effectively.
Co-Authors Ahmad Rizal Arbiya Magfiroh Rohmi Arbiya Magfiroh Rohmi Delia Putri Rusnanti Hadiah Fitriyah Imelda Dian Rahmawati Muhammad Saleh Muhammad Yuniar Hakim Sidqi Orien Maulya Pramesti Sriyono Sugeng Hariyadi Supardi Supardi