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All Journal Jurnal Pengabdian Masyarakat AbdiMas JURNAL LENTERA BISNIS Ilomata International Journal of Management MES Management Journal Jurnal Informatika Ekonomi Bisnis Prosiding Amal Insani Foundation RESLAJ: Religion Education Social Laa Roiba Journal Journal of Innovative and Creativity Jurnal Cendekia Ilmiah
Regina Deka Sofia
Universitas Esa Unggul
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PENGARUH PERSEPSI NILAI DAN ELECTRONIC WORD OF MOUTH TERHADAP INTENSI MENONTON FILM LOKAL DI BIOSKOP MELALUI MEDIASI SIKAP Regina Deka Sofia
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1317

Abstract

The objective of this study is to examine the impact of perceived value and electronic word of mouth on the intention to watch local films in cinemas, both directly and through attitude mediation. A survey-based data collection approach was employed, utilizing a questionnaire administered to 437 respondents in the city of Banten, Tangerang. The data were analyzed using Multiple Regression Analysis and the PROCESS Mediation Test. The findings indicate a positive effect of perceived value, both directly and indirectly through attitude mediation, on the intention to watch local films in cinemas. Additionally, the study reveals that the effect of electronic word of mouth on the intention to watch local films in cinemas is fully mediated by attitude. This research offers managerial insights, suggesting that marketers and stakeholders within the Indonesian film industry should develop marketing strategies that enhance consumers' perceptions of value and foster positive attitudes toward the behavior of watching local films in cinemas.
PEREMPUAN DAN TRANSFORMASI DIGITAL: PENGUATAN KAPASITAS SUMBER DAYA MANUSIA, PEMASARAN DAN PENGELOLAAN KEUANGAN DI UMK KELURAHAN DURI KEPA Sofia, Regina Deka; Meria, Lista; Rojuaniah, Rojuaniah; Djunaedi, Mira Kartika Dewi; Rahmawati, Wulan
Jurnal Pengabdian Masyarakat AbdiMas Vol 11, No 5 (2025): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v11i5.9469

Abstract

AbstrakDigitalisasi proses bisni memberikan peluang sekaligus tantangan bagi pelaku usaha mikro dan kecil (UMK) perempuan di Indonesia. Untuk dapat bertahan dan berkembang, UMK perempuan dituntut memiliki kemampuan adaptif terhadap perkembangan teknologi. Namun, rendahnya literasi digital dan keterbatasan akses informasi membuat banyak pelaku UMK perempuan belum optimal dalam memanfaatkan teknologi. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan UMK perempuan di Kelurahan Duri Kepa Jakarta Barat melalui penyuluhan tentang penguatan karakter kewirausahaan dan sumber daya manusia adaptif, pemasaran digital, serta pencatatan keuangan berbasis aplikasi digital. Metode pelaksanaan meliputi ceramah interaktif. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap pentingnya digitalisasi dalam pengelolaan usaha, meskipun penerapan praktis masih memerlukan pendampingan lanjutan. Program ini membuktikan pentingnya peran aktif perguruan tinggi dalam mendukung pemberdayaan ekonomi berbasis digital bagi pelaku UMK perempuan. Kata kunci : pemasaran digital, keuangan digital, usaha mikro dan kecil, sumber daya manusia
Pengaruh Logistics Service Quality Dan Customer Satisfaction Terhadap Customer Loyalty Pada Jasa Logistik Sekar Pertiwi, Putri; Deka Sofia, Regina
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.11860

Abstract

Industri logistik saat ini mengalami pertumbuhan yang signifikan, didorong oleh perkembangan pesat pasar e-commerce. Persaingan dalam sektor logistik menuntut pemilihan strategi yang tepat untuk menjadikan sebuah perusahaan tetap kompetitif, hal ini mendorong perusahaan harus meningkatkan fokus pada logistics service quality dan kepuasan dari para pelanggan, Penelitian ini bertujuan untuk melihat pengaruh delivery time, shipping cost, order accuracy dan order discrepancy handling terhadap customer satisfaction dan customer loyalty. Penelitian ini menggunakan pendekatan kuantitatif dengan sampel 144 orang customer e-commerce shopee yang menggunakan jasa logistic SPX di Jakarta dan memenuhi kriteria. Penelitian ini menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) untuk menguji instrumen pengukuran dan hubungan struktural antar variable. Hasil penelitian ini menunjukkan bahwa delivery time, shipping cost dan order discrepancy handling memiliki pengaruh positif terhadap customer satisfaction, yang pada akhirnya berkontribusi terhadap customer loyalty. Sebaliknya, variabel order accuracy tidak menunjukkan pengaruh signifikan terhadap customer satisfaction. Hal ini menunjukan perusahaan harus fokus pada peningkatan pengalaman belanja secara keseluruhan agar pelanggan merasa terdorong untuk terus menggunakan e-commerce secara berkelanjutan.
Peran Efektifitas Key Opinion Leader dalam Membangun Citra Merek dan Niat Beli Fesyen Lokal Sofia, Regina Deka; Gemilang, Galih
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1315

Abstract

Competition among local fashion brands in Indonesia is intensifying as consumer interest in local products and the widespread use of Key Opinion Leaders (KOLs) in digital marketing campaigns increases. This study aims to analyze the influence of familiarity, trustworthiness, and expertise on KOL effectiveness, as well as the influence of KOL effectiveness on brand image and purchase intention, with brand image as a mediating variable in the context of local Indonesian fashion brands in the Greater Jakarta area. The study used a quantitative approach with an online survey method to 155 respondents aged 17–40 years who had purchased fashion products from local brands in the past three months and had seen KOL recommendation content on social media. Data analysis was conducted using Structural Equation Modeling–Partial Least Square (SEM-PLS). The results showed that trustworthiness, familiarity, and expertise had a significant positive effect on KOL effectiveness. KOL effectiveness had a significant positive effect on brand image and purchase intention, while brand image had a significant positive effect on purchase intention. Brand image was proven to mediate the influence of KOL effectiveness on local fashion consumers' purchase intention. These findings underscore the importance of selecting credible, familiar, and competent KOLs in building a strong brand image and driving purchase intention in the Indonesian local fashion industry.
Pengaruh Kredibilitas Influencer dan Citra Merek terhadap Niat Pembelian melalui Kepercayaan Konsumen terhadap Skincare Lokal Fina Amelia Sari; Regina Deka Sofia
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3649

Abstract

Industri skincare lokal saat ini telah berkembang pesat dengan tingkat persaingan yang tinggi. Sehingga banyak skincare lokal yang sekarang berkolaborasi dengan influencer untuk mendekati target audiensnya Penelitian ini bertujuan untuk menganalisis hubungan antar variabel kredibilitas influencer, citra merek, dan kepercayaan konsumen terhadap niat pembelian. Metode yang digunakan adalah kuantitatif dengan melibatkan 180 responden yang menggunakan skincare lokal di wilayah Jabodetabek. Analisis data menggunakan Partial Least Square Structural Equation Modelling (PLS-SEM). Hasil analisis menunjukan bahwa H1, H2, H3, H4, H5, H6, dan H7 dapat diterima ini berarti bahwa kredibilitas influencer dan citra merek secara signifikan dapat mempengaruhi niat pembelian secara langsung maupun melalui kepercayaan konsumen. Keterbatasan penelitian ini antara lain belum mengikutsertakan variabel lainnya yang berpotensi memengaruhi niat pembelian dan hanya berfokus pada konsumen skincare lokal di wilayah Jabodetabek. Penelitian selanjutnya disarankan untuk untuk menggunakan atau menambahkan variabel lain yang juga penting dalam proses keputusan pembelian, memperluas cakupan geografis responden dan menggunakan skincare atau perawatan tubuh lainnya. Perusahaan skincare lokal perlu berkolaborasi dengan influencer yang memiliki kredibilitas tinggi sehingga dapat meningkatkan kepercayaan konsumen, serta membangun dan menjaga citra merek yang positif.
Pengaruh Persepsi Kualitas, Persepsi Nilai dan Kenyamanan Terhadap Minat Beli Street Food di Tangerang Tri Kris Meidy; Regina Deka Sofia
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 7 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i7.8213

Abstract

Potential street food buyers can be interested in buying a product based on perceived quality, perceived value and convenience. So that the attitude of potential buyers to buy the product arises. This study aims to determine the effect of perceived value, perceived quality and convenience and attitudes on the interest in buying street food. The research plan is explanatory research using a sample of 130 respondents, namely potential street food buyers. This study is purposive sampling. Multiple linear regression analysis is assisted by the IBM SPSS statistic 25 application and model and hypothesis analysis with Smart SEM PLS. The results of data processing show that perceived quality has a positive effect on attitudes. Perception of value has a positive effect on attitudes. Convenience does not have a positive effect on attitudes. Attitude has a positive effect on the interest in buying street food in Tangerang.
Pengaruh Pengembangan Karier dan Stres Kerja Terhadap Komitmen Organisasi dan Niat Berpindah Aila, Aila; Deka Sofia, Regina
MES Management Journal Vol. 5 No. 1 (2026): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v5i1.1086

Abstract

Turnover intention is unavoidable for companies, where turnover intention influences employees' decisions to leave their workplace. Understanding the mechanisms of turnover formation can help companies maintain workforce stability. This study aims to determine the relationship between career development, organizational commitment, job stress, and employee turnover intention in the Jakarta area. This study uses a quantitative method with an associative descriptive design. Items are assessed using a 5-point Likert scale (1 = Strongly Disagree/STS to 5 = Strongly Agree/SS). It can be concluded that development has a positive effect on organizational commitment, job stress has a negative effect on organizational commitment, and development has no direct effect on intention. However, job stress has a positive effect on continuance intention. This study concludes that organizational commitment also mediates the effect of development on intention to leave. This study also found that commitment to the organization does not choose as a wave that explains the influence of stress on intention to originate. This study contributes with additional empirical evidence, companies are advised to manage work stress proactively, develop transparent career paths that are effectively communicated to the entire employee hierarchy, and provide fair performance-based rewards including financial incentives and non-material recognition are needed to increase loyalty.
From Emotion to Intention: Mapping the Evolution of Brand Love Research Through a Systematic Literature Review Marselinus; Syah, Tantri Yanuar Rahmat; Kustiawan, Unggul; Sofia, Regina Deka
Ilomata International Journal of Management Vol. 7 No. 2 (2026): April 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i2.2000

Abstract

This study aims to identify, analyze, and systematically synthesize the intellectual and empirical development of brand love research from 2016 to 2024. The novelty of this review lies in its integrative approach that not only maps how the construct has evolved conceptually and methodologically across 43 Scopus-indexed journal articles, but also distinguishes itself from previous reviews by combining a PRISMA-guided screening procedure with bibliometric visualization to uncover deeper thematic structures. Using PRISMA as the primary protocol, the article selection process was carried out transparently and stepwise, complemented by bibliometric analyses in VOSviewer that reveal emerging clusters and patterns of scholarly interconnections. The findings indicate that brand experience, brand trust, and customer engagement consistently function as dominant antecedents and outcomes within brand love research. Recent studies also emphasize the growing role of digital platforms and emotional authenticity in shaping stronger consumer–brand relationships. Overall, this review clarifies the theoretical progression of brand love from emotional attachment toward behavioral intention and offers an enhanced research agenda that advances cross-cultural and digital marketing perspectives.
The Influence of Ease of Use, Hedonic Value, and Utilitarian Value on Purchase Intention in Social Commerce Kurnianingsih, Asih; Tannady, Hendy; Indradewa, Rhian; Deka Sofia, Regina
Prosiding Amal Insani Foundation Vol. 3 (2026): PROSIDING INTERNASIONAL
Publisher : Amal Insani Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of social commerce has transformed online shopping from merely a functional transaction into an immersive social experience. This study aims to examine the influence of ease of use on purchase intention through a dual-path mechanism involving hedonic value and utilitarian value. Using a quantitative explanatory approach, data were collected through an online questionnaire distributed to 150 social commerce users in Indonesia, selected using purposive sampling techniques. Data analysis was conducted using Structural Equation Modelling-Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results indicate that four hypotheses were accepted while one hypothesis was rejected. Ease of use was found to have a positive and significant effect on hedonic value and purchase intention, but no significant effect on utilitarian value. Meanwhile, both hedonic value and utilitarian value positively and significantly influenced purchase intention. Furthermore, the indirect effect test confirmed the strong mediating role of hedonic value in the relationship between ease of use and purchase intention. These findings highlight that technological convenience serves as a key driver that should be transformed into emotional satisfaction and functional benefits to convert user visits into transactions. Therefore, platform developers are encouraged to synchronise navigation simplicity with interactive features to create a shopping ecosystem that is both enjoyable and efficient.
Co-Authors Aila, Aila Fina Amelia Sari Galih Gemilang Hendy Tannady Kurnianingsih, Asih Kustiawan, Unggul Marselinus Meria, Lista Mira Kartika Dewi Djunaedi Rahmawati, Wulan Rhian Indradewa Rojuaniah Rojuaniah Sekar Pertiwi, Putri Tantri Yanuar Rahmat Syah Tri Kris Meidy