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All Journal Keizai EJOIN : Jurnal Pengabdian Masyarakat
Hutajulu, Daniela Setiani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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OPTIMALISASI PENGEMBANGAN KEMASAN DAN DIGITAL MARKETING UNTUK MENINGKATKAN BRANDING “GOM-GOM SNACK” Hutajulu, Daniela Setiani; Ingepuri, Pebriana; Musnaini, Musnaini; Octavia, Ade; Masriani, Ida; Utama, Achmad Nur Budi
EJOIN : Jurnal Pengabdian Masyarakat Vol. 2 No. 6 (2024): EJOIN : Jurnal Pengabdian Masyarakat, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/ejoin.v2i6.2901

Abstract

Pengembangan inovasi pengabdian ini bertujuan untuk memudahkan promosi, pemasaran melalui digital marketing di akun sosial media, serta meningkatkan branding atas UMKM “Gom-Gom Snack”. Usaha ini diproduksi oleh Ibu Rumah Tangga yang berlokasi di Jl. Dharma Karya II RT. 028 Kel. Kenali Asam Kec. Kotabaru, Jambi yang memproduksi aneka makanan ringan seperti keripik dan roti kering. Teknologi digital marketing sangat bermanfaat bagi UMKM karena dapat mengembangkan usaha pada lingkup yang lebih luas. Serta dengan adanya desain kemasan yang menarik dan informatif dapat menjadi nilai tambah bagi produk untuk meningkatkan daya saing terhadap produk lain. Metode yang digunakan dalam pengabdian ini antara lain observasi sebagai identifikasi kebutuhan UMKM. Produksi inovasi label kemasan serta desain packing yang menarik sebagai identitas produk, pembuatan izin produk untuk meningkatkan keyakinan atas produk, serta foto produk untuk proses penjualan marketing. Sehingga dengan adanya digital marketing dan pembuatan kemasan yang menarik dapat membantu dalam meningkatkan branding produk tersebut
Impact of Growth Opportunities, FinTech, and Intellectual Capital on Banking Stability: The Mediating Role of Financial Performance Hutajulu, Daniela Setiani; Setiawati, Rike; Wediawati, Besse
Keizai Vol 7, No 1 (2026): Maret-Agustus
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56589/keizai.v7i1.535

Abstract

The importance of banking stability as a pillar of national economic resilience cannot be overstated, as any disruption in this sector risks creating systemic impacts on the country's economy. Against this backdrop, this study was conducted to analyze the influence of growth opportunities, financial technology, and intellectual capital on banking stability, positioning financial performance as an intervening variable. The study gathered data from the annual financial reports of 32 banking companies listed on the Indonesia Stock Exchange (IDX) for the 2019–2023 period. Data processing was performed using descriptive statistics and structural equation modeling via the Partial Least Squares (SEM-PLS) method. Based on the analysis, it was found that growth opportunities, financial technology, and intellectual capital each have a positive and significant impact on financial performance. Furthermore, the results demonstrate that growth opportunities, financial technology, intellectual capital, and financial performance directly exert a positive and significant influence on banking stability. These findings also confirm the role of financial performance as a successful mediator in the relationship between growth opportunities, financial technology, intellectual capital, and banking stability. Overall, these results emphasize that enhancing financial performance is a primary strategic pathway for strengthening the stability of the banking sector in Indonesia.
Co-Authors Ade Octavia Ida Masriani, Ida Ingepuri, Pebriana musnaini musnaini Rike Setiawati Utama, Achmad Nur Budi