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All Journal Journal Economic Excellence Ibnu Sina Karya Nyata: Jurnal Pengabdian Kepada Masyarakat
Rokhmad Thoriqul Hidayat
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Upaya Peningkatan Waspada Masyarakat dalam Mencegah Pencurian Sepeda Motor melalui Penguatan Peran Satpam di Kawasan Kebraon Kec Karangpilang Kota Surabaya Rahayu Mardikaningsih; Rokhmad Thoriqul Hidayat; Akmal Maulidi Zam Zami
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2025): Juni : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v2i2.1448

Abstract

Motorcycle theft is one of the most dominant forms of property crime in the Kebraon area, Karangpilang District, Surabaya City, and raises serious concerns among the community. This study aims to increase public awareness in preventing motorcycle theft by strengthening the role of the Security Unit (Satpam). The method used is a qualitative approach with data collection techniques in the form of interviews, observations, and documentation. The results of the study indicate that the presence of active, trained Satpam and having good relationships with the community can increase a sense of security and reduce crime rates. In addition, community participation and synergy between Satpam and the police have proven important in creating a safe environment. The author recommends routine training for Satpam, security socialization to residents, and the use of reporting technology as strategic steps in preventing crime. With this collaborative approach, it is hoped that a safer and more conducive environment will be created for community activities.
Pengaruh Pengetahuan Produk terhadap Keputusan Pembelian Produk Kosmetik Yofina Bintang Cahyani; Amelia Pristian Syah Putri; Fitria Damayanti; Fitri Ariani; Rokhmad Thoriqul Hidayat; Didit Darmawan
Journal Economic Excellence Ibnu Sina Vol. 3 No. 2 (2025): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v3i2.2776

Abstract

This study was conducted to assess the extent to which product knowledge influences consumer decisions in purchasing cosmetics by adopting a qualitative methodology with a literature study approach. This study includes the presentation of several scientific literatures, references, and theories that are closely related to the research variables. This study analyzes ten studies that focus on the study variables. The data analysis technique is carried out descriptively qualitatively in order to understand the relationship between the two variables. Based on the results of the analysis that has been carried out regarding the influence of product knowledge on purchasing decisions for cosmetic products, a positive relationship was found between the two. The study of consumer decisions in purchasing cosmetics is an interesting topic because this decision is one of the main challenges for cosmetic companies in determining the right marketing strategy. The complexity of the consumer decision-making process shows that many factors are interrelated and need to be considered. Therefore, companies need the ability to control the dynamics related to consumer behavior and adjust their business strategies to remain relevant. Understanding trends and changes in consumer purchasing patterns is an important thing that should not be ignored if the company wants to develop sustainably in the future.
Co-Authors Akmal Maulidi Zam Zami Amelia Pristian Syah Putri Didit Darmawan Fitri Ariani Fitria Damayanti Rahayu Mardikaningsih Yofina Bintang Cahyani