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All Journal Journal Economic Excellence Ibnu Sina Karya Nyata: Jurnal Pengabdian Kepada Masyarakat Joong-Ki
Rokhmad Thoriqul Hidayat
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Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Upaya Peningkatan Waspada Masyarakat dalam Mencegah Pencurian Sepeda Motor melalui Penguatan Peran Satpam di Kawasan Kebraon Kec Karangpilang Kota Surabaya Rahayu Mardikaningsih; Rokhmad Thoriqul Hidayat; Akmal Maulidi Zam Zami
Karya Nyata : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2025): Juni : Karya Nyata : Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karyanyata.v2i2.1448

Abstract

Motorcycle theft is one of the most dominant forms of property crime in the Kebraon area, Karangpilang District, Surabaya City, and raises serious concerns among the community. This study aims to increase public awareness in preventing motorcycle theft by strengthening the role of the Security Unit (Satpam). The method used is a qualitative approach with data collection techniques in the form of interviews, observations, and documentation. The results of the study indicate that the presence of active, trained Satpam and having good relationships with the community can increase a sense of security and reduce crime rates. In addition, community participation and synergy between Satpam and the police have proven important in creating a safe environment. The author recommends routine training for Satpam, security socialization to residents, and the use of reporting technology as strategic steps in preventing crime. With this collaborative approach, it is hoped that a safer and more conducive environment will be created for community activities.
Pengaruh Pengetahuan Produk terhadap Keputusan Pembelian Produk Kosmetik Yofina Bintang Cahyani; Amelia Pristian Syah Putri; Fitria Damayanti; Fitri Ariani; Rokhmad Thoriqul Hidayat; Didit Darmawan
Journal Economic Excellence Ibnu Sina Vol. 3 No. 2 (2025): Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v3i2.2776

Abstract

This study was conducted to assess the extent to which product knowledge influences consumer decisions in purchasing cosmetics by adopting a qualitative methodology with a literature study approach. This study includes the presentation of several scientific literatures, references, and theories that are closely related to the research variables. This study analyzes ten studies that focus on the study variables. The data analysis technique is carried out descriptively qualitatively in order to understand the relationship between the two variables. Based on the results of the analysis that has been carried out regarding the influence of product knowledge on purchasing decisions for cosmetic products, a positive relationship was found between the two. The study of consumer decisions in purchasing cosmetics is an interesting topic because this decision is one of the main challenges for cosmetic companies in determining the right marketing strategy. The complexity of the consumer decision-making process shows that many factors are interrelated and need to be considered. Therefore, companies need the ability to control the dynamics related to consumer behavior and adjust their business strategies to remain relevant. Understanding trends and changes in consumer purchasing patterns is an important thing that should not be ignored if the company wants to develop sustainably in the future.
Pengembangan UMKM: Digitalisasi Pemasaran, Pembayaran, dan Layanan Pesan Antar Rokhmad Thoriqul Hidayat; Jahroni Jahroni; Utami Puji Lestari
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 3: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joong-ki.v5i3.15455

Abstract

This community service activity aims to strengthen the competitiveness of the Tahu Tek Pak Lajim MSME through modernizing business management, including implementing digital marketing strategies, integrating a QRIS-based electronic payment system, and optimizing the use of online food ordering platforms. The method used is Asset-Based Community Development (ABCD) with five stages: discovery, dreaming, design, defining, and destiny, which are implemented over a month. The discovery stage is carried out through observation and interviews to identify the business's internal assets, including product advantages, customer base, and initial marketing and transaction conditions. The dreaming stage focuses on formulating a vision for digital-based business development with partners. The design stage is directed at planning training and developing strategies for digitalizing marketing, payments, and delivery services. The defining stage is carried out through intensive mentoring and direct practice using social media, Google Maps, QRIS, and online food ordering using the GoFood. The destiny stage is carried out through initial monitoring and evaluation of program sustainability. The results of the community service program demonstrate increased business visibility through the use of social media and Google Maps, ease of transactions through the implementation of QRIS-based cashless payments, and expanded consumer reach through the integration of online delivery services using the GoFood. This digitalization contributes to increased operational efficiency and sales stability for MSMEs
Co-Authors Akmal Maulidi Zam Zami Amelia Pristian Syah Putri Didit Darmawan Fitri Ariani Fitria Damayanti Jahroni jahroni Lestari, Utami Puji Rahayu Mardikaningsih Yofina Bintang Cahyani