Article Per Year (5 Year)
p-Index From 2020 - 2025
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This Author published in this journals
All Journal Bussman Journal : Indonesian Journal of Business and Management
Lubis, Taufik Bachrul Ulum
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Economics, Econometrics & Finance

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PERSEPSI KONSUMEN TENTANG INFUSED COFFEE DI TITIK KUMPUL COFFEE BREWERS KOTA BATAM Lubis, Taufik Bachrul Ulum; Lapotulo, Nensi; Pratama, Tito; Dailami, Dailami
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.394

Abstract

This study aims to explore consumer perceptions of infused coffee products offered by Titik Kumpul Coffee Brewers in Batam City. Using a qualitative approach and case study method, this study examines how consumers assess the aspects of taste, appearance, health benefits, and innovation value of infused coffee. The results show that positive consumer perceptions are formed through the multisensory experience provided by the product, the shop atmosphere that supports the third-place concept, and a strong product narrative. These findings provide important implications for experiential marketing strategies and product innovation in the local coffee industry
Co-Authors Dailami - Lapotulo, Nensi Pratama, Tito