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All Journal Bussman Journal : Indonesian Journal of Business and Management Jurnal Ekonomika Manajemen Dan Bisnis
Lubis, Taufik Bachrul Ulum
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Economics, Econometrics & Finance Education

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PERSEPSI KONSUMEN TENTANG INFUSED COFFEE DI TITIK KUMPUL COFFEE BREWERS KOTA BATAM Lubis, Taufik Bachrul Ulum; Lapotulo, Nensi; Pratama, Tito; Dailami, Dailami
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.394

Abstract

This study aims to explore consumer perceptions of infused coffee products offered by Titik Kumpul Coffee Brewers in Batam City. Using a qualitative approach and case study method, this study examines how consumers assess the aspects of taste, appearance, health benefits, and innovation value of infused coffee. The results show that positive consumer perceptions are formed through the multisensory experience provided by the product, the shop atmosphere that supports the third-place concept, and a strong product narrative. These findings provide important implications for experiential marketing strategies and product innovation in the local coffee industry
Optimalisasi Potensi Daya Tarik Wisata Religi Masjid Raya Sultan Mahmud Riayat Syah Kota Batam Dailami, Dailami; Thandzir, Moh.; Pristiwasa, I Wayan Thariqy Kawakibi; Sukmamedian, Haufi; Lubis, Taufik Bachrul Ulum; Rhomadani, Muhammad
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 1 (2025): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i1.2795

Abstract

The Sultan Mahmud Riayat Syah Grand Mosque is one of the religious tourism icons in Batam City, known for its historical value, grand architectural design, and strong socio-religious functions. However, its potential as a religious tourism destination has not been fully optimized. This study aims to identify the mosque’s potential, analyze the inhibiting factors in its development, and formulate optimization strategies within the context of religious tourism. A qualitative-descriptive approach was used, with data collected through field observations, interviews with mosque administrators and visitors, and literature studies. The results show that the mosque has strengths in architecture, strategic location, and regular religious activities. However, lack of promotion, limited tourism-supporting facilities, and the absence of integration into city tourism packages are the main obstacles. Optimization strategies include improving supporting infrastructure, digital promotion, collaboration with travel agencies, and community involvement. With these strategies, the Sultan Mahmud Riayat Syah Grand Mosque has the potential to become a leading religious tourism center in the Riau Islands region and beyond.
Co-Authors Dailami - Lapotulo, Nensi Pratama, Tito Pristiwasa, I Wayan Thariqy Kawakibi Rhomadani, Muhammad Sukmamedian, Haufi Thandzir, Moh.