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PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN DI AKASHIRO COFFEE Sukmamedian, Haufi; Dailami; Lapotulo, Nensi
JURNAL MATA PARIWISATA Vol. 1 No. 2 (2022): SEPTEMBER 2022
Publisher : PUSLITABMAS - BATAM TOURISM POLYTECNIC

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmp.v1i2.54

Abstract

Purchasing decisions are consumer behaviors based on impulses and motivations that will then generate a sense of meeting needs. The user will have a reason in choosing the goods, then the customer will decide whether to buy the goods or not. For example, consumers have bought product A and are satisfied so that the consumer makes a purchase decision on product A. If consumers have no experience or have never tried a product then consumers tend to trust goods or products that are more familiar and trusted. Consumers tend to make the product brand image into an image before consumers choose and buy products. so the company must be able to attract the attention of consumers and must build a positive brand image in order to attract purchasing decisions. Brand image is the perception and confidence carried out by consumers, as reflected in the association that occurs in the customer impression.  The more positive the brand image owned by a company, the higher it is and the more confident it is for consumers to buy the product. This reason is reinforced by research by said that brand image can improve customer decisions in buying products.
PERANAN ORDER TAKER HOUSEKEEPING DEPARTMENT DALAM MENINGKATKAN OPERASIONAL DI HOLIDAY INN RESORT BATAM Lumbantobing, Emmanuella Juin; Lapotulo, Nensi; Kurnia, Okki; Simatupang, Devid Trinaldo
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 2 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i2.68056

Abstract

Holiday Inn Resort Batam merupakan salah satu hotel re`sort tertua di Kota Batam. Resort ini kebanyakan tamu berasal dari Korea, Singapura, Indonesia hingga negara lainnya. Order taker merupakan bagian dari housekeeping departemen yang bertugas menerima pesanan dari tamu hotel mengenai kebutuhannya selama menginap di hotel, berkoordinasi dengan karyawan housekeeping lainnya dan departemen lainnya, berkomunikasi dengan baik dengan tamu hotel dan lain sebagainya. Agar tidak terjadinya komplain dari tamu, order taker harus cepat bekerja dalam mengantarkan pesanan tamu ke dalam kamar tamu. Untuk keadaan darurat tertentu seperti situasi saat ini dimana Holiday Inn Resort Batam tidak memiliki order taker selama 3 tahun terakhir, executive housekeeper dari resort ini secara langsung turun tangan dalam tugas sebagai order taker. Sebagai seorang executive housekeeper, ia harus bisa mengatur waktunya dalam melakukan pekerjaan umum sebagai executive housekeeper dan juga sebagai order taker agar keduanya dapat berjalan dengan baik dan sempurna. Metodologi penelitian yang digunakan dalam tulisan ini adalah metode deskriptif kualitatif, yaitu dengan menggambarkan kondisi yang akan diamati di lapangan secara lebih spesifik, transparan dan mendalam. Teknik pengumpulan data yang digunakan berupa wawancara, observasi dan dokumentasi.
Providing Education on Excellent Service Skills for Female Students of Hidayatullah Islamic Vocational School in Batam City Indonesia Lapotulo, Nensi; Sukmamedian, Haufi; Afriani, Miratia
Jurnal Pengabdian kepada Masyarakat Cahaya Mandalika (Abdimandalika) Vol. 5 No. 1 (2024): Juni
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/abdimandalika.v5i1.3002

Abstract

This community service initiative focuses on imparting essential service skills to female students of Hidayatullah Islamic Vocational School in Batam City, Indonesia. Recognizing the significance of excellent service in various professional spheres, particularly in the context of a rapidly evolving global economy, this program aims to empower young women with the knowledge necessary to excel in service-oriented roles. Through a series of interactive education, participants are equipped with fundamental service principles, communication techniques, and interpersonal skills. Moreover, emphasis is placed on instilling confidence, resilience, and a strong sense of professionalism among the students, enabling them to navigate challenges and seize opportunities in the dynamic service industry. By fostering a culture of excellence and service-mindedness, this initiative not only enhances the prospects of the participants but also contributes to the socio-economic development of the community at large. Through collaborative efforts with participants and educational institutions, this program seeks to foster a supportive environment acquire valuable skills, knowledge, and confidence to succeed in service-oriented roles in Batam City in general and at school in particular.
PENYULUHAN DAN PEMBINAAN PENGEMBANGAN PARIWISATA AGRO BOUKSIT KAMPUNG SIDOMULYO TANJUNGPINANG Rita, Rita; Pristiwasa, I Wayan Thariqy Kawakibi; Lapotulo, Nensi; Wibowo, Andri
SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 2, No 1 (2024): SWADIMAS EDISI JANUARI 2024
Publisher : Institut Teknologi dan Bisnis Swadharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56486/swadimas.vol2no1.439

Abstract

Tourism village development is a process that emphasizes ways to develop or advance tourist villages. Tourist village development is defined as efforts to complete and improve tourist facilities to meet tourist needs. Local communities play an urgent role in developing tourist villages because the resources and unique traditions and culture inherent in these communities are the main driving elements of tourist village activities. On the other hand, local communities that grow and live side by side with a tourist attraction become part of an interconnected ecological system. PKM activity was performed face-to-face by providing counseling on material related to Tourism Development, Glam'e Melayu is a community organization that involves all government officials from RT to sub-district, youth organizations, and majelis taklim as well as all elements of the Sidomulyo village community. The achievement of the objectives of implementing PKM is good, but the limited time provided means that not all material can be transferred in detail. The achievement of the material targets for this PKM activity was good because the mentoring material was delivered in its entirety.Pengembangan  desa  wisata sebagai  suatu proses  yang menekankan  cara  untuk mengembangkan atau memajukan desa wisata. Pengembangan desa  wisata  diartikan  sebagai  usaha-usaha untuk melengkapi dan meningkatkan fasilitas wisata untuk memenuhi kebutuhan wisatawan. Masyarakat  lokal  berperan  penting  dalam pengembangan  desa  wisata  karena  sumber daya  dan  keunikan  tradisi  dan  budaya  yang melekat  pada  komunitas tersebut  merupakan unsur penggerak utama kegiatan desa wisata. Di lain pihak, komunitas lokal yang tumbuh dan hidup berdampingan  dengan suatu objek wisata  menjadi  bagian  dari  sistem  ekologi yang  saling  kait  mengait. PKM dilaksanakan dengan cara tatap muka dengan memberikan penyuluhan mengenai materi yang mengenai Pengembangan Pariwisata. Glam’e Melayu merupakan organisasi masyarakat yang melibatkan semua aparat pemerintah mulai dari RT sampai kelurahan, organisasi pemuda karang taruna dan majelis taklim serta semua unsur masyarakat kampung Sidomulyo sebagai objek dari pelaksanaan PKM. Ketercapaian tujuan secara umum sudah baik, namun keterbatasan waktu yang disediakan mengakibatkan tidak semua materi dapat disampaikan secara detil. Ketercapaian target materi pada kegiatan PKM ini cukup baik, karena materi pendampingan telah dapat disampaikan secara keseluruhan.
Literature Study of Tourism Village Development Regulation Based on Local Wisdom Aspects of The Community in Kelong Village, Bintan Coast District, Indonesia Lapotulo, Nensi; Afriani, Miratia; Kawakibi Pristiwasa, I Wayan Thariqy
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 04 (2024): Upcoming issues, Asian Journal of Management Entrepreneurship and Social Scien
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tourism is a phenomenon that arises due to the interaction between tourists, service providers/tourism industry, and the government in providing facilities and services that support tourism activities. These various interactions form a system that is interconnected with each other. The tourism system is described as closed, but this model can be used to analyze the crucial components of providing attractiveness to a tourist destination. Kelong Village, with its unique combination of red soil, green sea, and blue sky, presents a special dish that stuns with Kelong Island's beauty. The journey to this charming location involves breaking through a pine forest flanked by lakes and beaches, a challenge heightened by the high humidity. The island's unspoiled mangroves, which grow on the beach, offer a unique fishing experience. The charm of the sunset is also a beauty that tourists can enjoy. It is important to note that the beauty of Kelong Village is not just in its natural attractions but also in the local wisdom that underpins its community-based tourism. This local wisdom is a cultural aspect we should all appreciate and respect, enriching our understanding of the world and the communities we visit. Our study is based on a comprehensive normative juridical research method, a robust and widely respected approach in the field. This method, known for its reliability and accuracy, has produced insightful results, instilling a high level of confidence in the credibility of our study. You can trust the information presented in this study, knowing that it is based on a solid and reliable research method. We have taken every measure to ensure the accuracy and reliability of our findings so you can be confident in the information we present.
The Application of Room Attendant Empathy in Service at Aston Batam Hotel & Residence Elvia Ratna Sari; Lapotulo, Nensi; Afriani, Miratia; Pratama, Tito
Media Wisata Vol. 21 No. 2 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i2.520

Abstract

This study aims to explore the application of room attendant empathy in services at Aston Batam Hotel & Residence. Empathy plays a crucial role in the hospitality industry, as it may enhance guest satisfaction and loyalty. However, limited research has been conducted on the specific application of empathy by room attendants in hotel settings. The study will employ a descriptive qualitative research design, utilizing in-depth interviews and observations to gather data. The informants used to select a diverse group of housekeeping departments from Aston Batam Hotel & Residence. The participants will be chosen based on their experience, tenure, and willingness to participate in the study. The data collected will be analyzed, allowing for the identification of recurring patterns and themes related to the application of empathy by room attendants. The analysis will focus on understanding the application of empathy, the ways employed by room attendants to demonstrate empathy, and the impact of empathy on guest satisfaction. The research results show that the application of room attendant empathy in service at Aston Batam Hotel & Residences has a positive impact on guests. In-depth understanding of room attendants in practicing and applying empathy in providing services, more sensitive to guest needs and room attendants trying to fulfill them as best as possible. Keywords: Empathy; Service; Room Attendant; Hotel
Enhancing Service Quality At Mai (Madrasah Aliyah Industry) Al-Jabar Batam Through Service Management Training Lapotulo, Nensi; I Wayan Thariqy Kawakibi Pristiwasa; Sukmamedian, Haufi; Thandzir, Moh; Dailami, Dailami; Yusuf, Abd Rahman
JURNAL KEKER WISATA Vol. 3 No. 1 (2025): JANUARI 2025
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v3i1.350

Abstract

This community service activity aims to improve the understanding, skills, and attitudes of teachers, administrative staff, and students regarding excellent service implementation. This training employed the participatory action research (PAR) method, which actively involves all stakeholders in planning, executing, and evaluating the activity. The results indicate significant improvements in participants' understanding of the essential concepts of excellent service, including reliability (accuracy), responsiveness (quick response), empathy (emotional learning), assurance (trustworthiness), and tangibles (physical evidence). Participants experienced a shift in perspective, recognizing that excellent service is not merely administrative routines but a professional responsibility for building trust and satisfaction among service recipients. The training also highlighted a paradigm shift from traditional approaches to more participatory and solution-oriented practices, fostering a collaborative culture of continuous service improvement. Through simulations, case studies, and group discussions, participants were equipped with practical skills to apply excellent service concepts effectively. The impact of this training is reflected in improved service quality at MA Industri Al-Jabar, which contributes to enhancing the institution's credibility and satisfaction among students, parents, and the broader community. The findings emphasize the need for sustainable and ongoing training to ensure that excellent service becomes a core cultural practice within educational institutions.
PELATIHAN PENGEMBANGAN KETERAMPILAN SISWA DI SMKN 1 BINTAN UTARA, KABUPATEN BINTAN Hardini, Widi; Cherryline, Violetta; Abnur, Asman; Budhiartha, I Nyoman; Lapotulo, Nensi; Saputra, Eryd; Simangunsong, Estheria Morhencie
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 1 (2025): Batara Wisnu | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i1.344

Abstract

Community service (PKM) is one form of real contribution from higher education in improving Indonesia's education quality. This activity aims to develop students' skills at SMKN 1 North Bintan, Bintan Regency, through structured and needs-based training. The methods used include lectures, discussions, and direct practice. The evaluation results showed an increase in student skills by 30% based on pre-test and post-test data. This article comprehensively discusses the implementation of this PKM, including its implications and potential for development
PERSEPSI KONSUMEN TENTANG INFUSED COFFEE DI TITIK KUMPUL COFFEE BREWERS KOTA BATAM Lubis, Taufik Bachrul Ulum; Lapotulo, Nensi; Pratama, Tito; Dailami, Dailami
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.394

Abstract

This study aims to explore consumer perceptions of infused coffee products offered by Titik Kumpul Coffee Brewers in Batam City. Using a qualitative approach and case study method, this study examines how consumers assess the aspects of taste, appearance, health benefits, and innovation value of infused coffee. The results show that positive consumer perceptions are formed through the multisensory experience provided by the product, the shop atmosphere that supports the third-place concept, and a strong product narrative. These findings provide important implications for experiential marketing strategies and product innovation in the local coffee industry
PELATIHAN KETERAMPILAN DAN PENGETAHUAN HANDUK LEMBAB (OSHIBORI) Lapotulo, Nensi; Sukmamedian, Haufi; Mulyadi, Mulyadi
JURNAL KEKER WISATA Vol. 2 No. 1 (2024): JANUARI 2024
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v2i1.211

Abstract

Moist towel (osihibori) skills and knowledge training aims to increase knowledge and skills in making and managing it. Oshibori is wet towel used to clean hands in hotels, restaurants and other public places. This training was carried out with the aim of improving service quality and guest satisfaction. Skills and knowledge training consists of understanding, folding techniques and presentation techniques. Training is carried out using lecture, demonstration and direct practice methods. The results show that participants can improve their knowledge and skills in managing oshibori well.