Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Bussman Journal : Indonesian Journal of Business and Management
Armando, Pandapotan Rafli
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH CRM DAN PROMOSI TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN UMKM LAUNDRY QIWA Hasan, Golan; Wibawa, Aria; Armando, Pandapotan Rafli; Ricky, Ricky
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.399

Abstract

This study analyzes the effect of price and promotion on customer satisfaction and loyalty at MSME Laundry QIWA in Batam. For five years, QIWA Laundry has built loyalty through competitive pricing strategies and promotions, such as shuttle services and discounts. The study aims to identify the role of customer satisfaction as a mediator between price, promotion, and customer loyalty to maintain competitiveness in the laundry market. A qualitative approach was used with in-depth interviews and participatory observation, as well as purposive sampling techniques to select respondents. The main variables include price, promotion, customer satisfaction as mediation, and loyalty as dependent variable. The results show that competitive pricing and attractive promotions increase customer satisfaction, which in turn plays a significant role in increasing loyalty. Satisfied customers are more likely to return to use QIWA Laundry services and recommend it to others, confirming the close relationship between customer satisfaction and loyalty
Co-Authors Aria Wibawa Golan Hasan, Golan Ricky Ricky