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All Journal Journal of Economics and Social Sciences Advances: Jurnal Ekonomi & Bisnis
Yasin, Rivena
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

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Integration of Work Design with Digital Transformation Strategies: A Literature Review Perspective Timbuleng, Chrivana; Yasin, Rivena; Busdan, Jennet Juliana; Lule, Benny
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

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Abstract

Digital transformation has become an urgent need for organizations in various sectors to remain competitive in the rapidly evolving era of technology. However, the success of digital transformation depends not only on the adoption of technology, but also on the work design that supports these adjustments. This study aims to analyze the integration between work design and digital transformation strategies through a systematic literature review. The results of the study identified three key factors that determine the success of integration: first, the adaptation of work design to digital technology, second, the improvement of employees' digital skills, and third, the creation of an innovative organizational culture. The key challenges faced include employee resistance, infrastructure limitations, and data privacy concerns, while opportunities include improved operational efficiency, data-driven decision-making, and work flexibility. This research provides practical recommendations for organizations to design adaptive work designs and support digital transformation holistically. These findings enrich the literature by offering an integrated perspective between work design and digital transformation, as well as being a guide for practitioners in optimizing the integration of the two aspects.
Linking Sustainability to Loyalty: The Mediating Role of Brand Image in Local Restaurant Branding Yasin, Rivena; Mandagi, Deske W.
Advances: Jurnal Ekonomi & Bisnis Vol. 4 No. 2 (2026): March - April
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v4i2.751

Abstract

Purpose: This study aims to examine the effect of sustainable branding on customer loyalty, with brand image as a mediating variable in the context of local restaurants. Research Method: This research employs a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze the proposed relationships. Data were collected through an online survey from 138 customers of local restaurants in North Sulawesi, Indonesia. Results and Discussion: The findings reveal that brand image has a significant positive effect on customer loyalty. The People and Planet dimensions of sustainable branding significantly influence brand image but do not directly affect customer loyalty; instead, their effects are fully mediated by brand image. In contrast, the Prosperity dimension does not significantly influence brand image but demonstrates a strong direct effect on customer loyalty. These results indicate that sustainable branding operates through dual pathways: an indirect, perception-based mechanism via brand image (People and Planet) and a direct, value-based mechanism (Prosperity). Implications: This study contributes to the literature by providing a contextual application of sustainability-driven branding in the restaurant industry and offers practical guidance for managers on how to strategically leverage sustainability initiatives to strengthen brand image and foster long-term customer loyalty.
Co-Authors Benny Lule Busdan, Jennet Juliana Deske W. Mandagi Timbuleng, Chrivana