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All Journal Economics and Digital Business Review Business Management JER Atestasi : Jurnal Ilmiah Akuntansi
Rubiyanti, Desi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Business Management

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Analysis of the Influence of Digital Marketing and Customer Relationship Management on Sales Levels of MSME Products in Dompu Regency Nurlaila, Nurlaila; Mansyuri, M. Ikhwan; Rubiyanti, Desi
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8706

Abstract

This research aims to determine and analyze the influence of digital marketing and Customer Relationship Management on the level of sales of UMKM products in Dompu Regency. The research method used in this research is quantitative research, with a descriptive approach. The quantitative data collection technique in the research used a questionnaire with a saturated sample of UMKM registered on the website of the Dompu Regency Cooperatives and UKM Service. And analyze the data using SPSS tools. The results of this study indicate that both digital marketing and customer relationship management have a positive and significant effect on the increase in UMKM product sales, both partially and simultaneously. The t-test shows that digital marketing has a significance value of 0.004 and CRM has a significance value of 0.000, both of which are significant at the 95% confidence level. The F-test shows a significance value of 0.000, indicating that both variables jointly have a significant effect on sales. The coefficient of determination (R²) is 0.628, indicating that 62.8% of the variation in UMKM sales can be explained by the combination of digital marketing and CRM.
The Influence OF Motivation, Gender, And Knowledge About Audit on Accounting Students' Interest in Becoming Public Accountants Rimas, Rimas; Sumarni, Sumarni; Rubiyanti, Desi
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8625

Abstract

This study aims to see how motivation, gender and knowledge about auditing affect accounting students' interest in becoming public accountants. The object of this research is accounting students of STIE Yapis Dompu. The method used is quantitative method, and the sampling technique uses purposive ampling as many as 65 respondents involved in this study. Data collection is done through surveys or distributing questionnaires distributed via Google Forms. Multiple linear regression analysis was used to test the hypothesis. The results of this study indicate that the motivation variable has a significant effect on the interest of accounting students to become public accountants, where t count > t table (7.161 > 1.999) and sig value 0.000 < 0.05, so H1 is accepted. The gender variable has no significant effect on the interest of accounting students in becoming public accountants, where the t value < t table (1.998 < 1.999) and the sig value is 0.050, so H2 is rejected. Because the sig value is right above 0.050, this variable can be categorized as close to significant or marginally influential. And the variable knowledge about auditing has a significant effect on the interest of accounting students in becoming public accountants, where t count > t table (2.396 > 1.999) and sig 0.020 < 0.05, then H3 is accepted
Employee Perceptions of Work-Life Balance and Its Implications for Decision-Making and Performance: A Study at PT Roti Dewi Bandung in Mbawi Village, Dompu Regency Kurniati, Sri; Ramadhan, Muh. Syahru; Rubiyanti, Desi
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9393

Abstract

This study aims to explore employees’ perceptions of work-life balance and its implications for decision-making and performance at PT Roti Dewi Bandung. The research employed a descriptive qualitative approach using semi-structured interviews with three key informants. The results indicate that work-life balance is not yet optimal due to high workloads, long working hours, and limited flexibility. This imbalance negatively affects decision-making leading to hasty and unfocused actions and decreases performance due to fatigue and emotional strain. Although the company provides support such as leave flexibility, it is insufficient to ensure a holistic balance. This study contributes to understanding work-life dynamics in small rural enterprises and suggests more humane and adaptive workplace policy reforms.
Co-Authors Faridah, Ida Hairul Anam Hayat, Nurul Indradewa, Rhian Mansyuri, M. Ikhwan Rahmi Rahmi Ramadhan, Muh Syahru Rimas, Rimas Rosmalia, Irin Sri Kurniati, Sri Sumarni Sumarni Yeye Suhaety