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All Journal Economics and Digital Business Review Jurnal Pendidikan dan Pembelajaran Indonesia (JPPI) Business Management JER Atestasi : Jurnal Ilmiah Akuntansi
Rubiyanti, Desi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Determinan Kesejahteraan Pegawai: Analisis Peran Disiplin Kerja dan Kinerja Pegawai Faridah, Ida; Hayat, Nurul; Rubiyanti, Desi
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1532

Abstract

Penelitian ini bertujuan untuk menganalisis peran disiplin kerja dan kinerja pegawai terhadap kesejahteraan pegawai. Masalah utama yang diangkat dalam penelitian ini adalah masih rendahnya tingkat disiplin kerja, kinerja, dan kesejahteraan pegawai desa yang berdampak pada kualitas pelayanan publik. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 126 responden yang merupakan aparatur desa dari 11 desa di Kecamatan Woja Kabupaten Dompu-NTB. Data dianalisis menggunakan regresi linear berganda melalui bantuan perangkat lunak SPSS versi 21. Hasil penelitian menunjukkan secara parsial, disiplin kerja dan kinerja pegawai berpengaruh positif dan signifikan terhadap kesejahteraan aparatur desa, yang dibuktikan dengan nilai signifikansi masing-masing variabel lebih kecil dari 0,05. Secara simultan, kedua variabel tersebut juga berpengaruh signifikan terhadap kesejahteraan, dengan nilai F hitung sebesar 24,453 > F tabel sebesar 3,10, dan signifikansi 0,000 < 0,05. Temuan ini sejalan dengan teori kesejahteraan Grant et al. (2007) yang menyatakan bahwa kesejahteraan pegawai terbentuk dari interaksi perilaku kerja positif dan dukungan organisasi yang memadai. Penelitian ini merekomendasikan pentingnya penguatan budaya kerja disiplin, peningkatan pelatihan dan evaluasi kinerja, serta pengembangan sistem kesejahteraan yang adil dan berkelanjutan.
Peran Dan Penerapan E-Commerce Dalam Pengembangan Usaha Mikro Kecil Dan Menengah (Studi Pada UKM Melati) Rosmalia, Irin; Suhaety, Yeye; Rubiyanti, Desi
Economics and Digital Business Review Vol. 6 No. 2 (2025): February - July
Publisher : STIE Amkop Makassar

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Abstract

Penelitian ini bertujuan mengkaji perencanaan dan penerapan e-commerce dalam pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) melalui metode kualitatif dengan pendekatan studi kasus. Objek penelitian adalah UKM Melati, sebuah usaha produksi dan pemasaran kain tenun tradisional khas Kabupaten Dompu. Pengumpulan data dilakukan melalui wawancara dengan pemilik dan analisis dokumen. Hasil penelitian menunjukkan bahwa perencanaan e-commerce yang efektif sangat krusial bagi pengembangan bisnis UMKM. Keberhasilan penerapannya dipengaruhi oleh faktor kualitas produk, harga, pelayanan, dan promosi. Namun, penelitian ini juga mengidentifikasi hambatan berupa kurangnya pengetahuan dan keterampilan teknologi di kalangan pelaku UMKM. Kontribusi penelitian ini adalah memberikan pemahaman mendalam serta dapat menjadi acuan praktis bagi UMKM lain dalam mengadopsi e-commerce.
Pengaruh Kualitas Layanan, Persepsi Harga, Dan Cita Rasa Terhadap Kepuasan Pelanggan Anam, Hairul; Suhaety, Yeye; Rubiyanti, Desi
Economics and Digital Business Review Vol. 6 No. 2 (2025): February - July
Publisher : STIE Amkop Makassar

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, persepsi harga, dan cita rasa terhadap kepuasan pelanggan di Warung Bu De. Penelitian kuantitatif ini menggunakan sampel sebanyak 74 responden yang dipilih secara acak dan dianalisis menggunakan metode regresi linear berganda. Hasil penelitian menunjukkan bahwa secara simultan (Uji F), ketiga variabel tersebut secara bersama-sama berpengaruh signifikan terhadap kepuasan pelanggan. Namun, pada uji parsial (Uji t), ditemukan bahwa hanya variabel kualitas layanan yang memiliki pengaruh signifikan secara individu (Sig. = 0,016), sementara persepsi harga (Sig. = 0,119) dan cita rasa (Sig. = 0,179) tidak menunjukkan pengaruh yang signifikan. Temuan ini menegaskan bahwa kualitas layanan merupakan faktor prediktor utama yang paling dominan dalam meningkatkan kepuasan pelanggan di Warung Bu De, melebihi faktor harga dan cita rasa.
Analysis of the Influence of Digital Marketing and Customer Relationship Management on Sales Levels of MSME Products in Dompu Regency Nurlaila, Nurlaila; Mansyuri, M. Ikhwan; Rubiyanti, Desi
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8706

Abstract

This research aims to determine and analyze the influence of digital marketing and Customer Relationship Management on the level of sales of UMKM products in Dompu Regency. The research method used in this research is quantitative research, with a descriptive approach. The quantitative data collection technique in the research used a questionnaire with a saturated sample of UMKM registered on the website of the Dompu Regency Cooperatives and UKM Service. And analyze the data using SPSS tools. The results of this study indicate that both digital marketing and customer relationship management have a positive and significant effect on the increase in UMKM product sales, both partially and simultaneously. The t-test shows that digital marketing has a significance value of 0.004 and CRM has a significance value of 0.000, both of which are significant at the 95% confidence level. The F-test shows a significance value of 0.000, indicating that both variables jointly have a significant effect on sales. The coefficient of determination (R²) is 0.628, indicating that 62.8% of the variation in UMKM sales can be explained by the combination of digital marketing and CRM.
The Influence OF Motivation, Gender, And Knowledge About Audit on Accounting Students' Interest in Becoming Public Accountants Rimas, Rimas; Sumarni, Sumarni; Rubiyanti, Desi
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8625

Abstract

This study aims to see how motivation, gender and knowledge about auditing affect accounting students' interest in becoming public accountants. The object of this research is accounting students of STIE Yapis Dompu. The method used is quantitative method, and the sampling technique uses purposive ampling as many as 65 respondents involved in this study. Data collection is done through surveys or distributing questionnaires distributed via Google Forms. Multiple linear regression analysis was used to test the hypothesis. The results of this study indicate that the motivation variable has a significant effect on the interest of accounting students to become public accountants, where t count > t table (7.161 > 1.999) and sig value 0.000 < 0.05, so H1 is accepted. The gender variable has no significant effect on the interest of accounting students in becoming public accountants, where the t value < t table (1.998 < 1.999) and the sig value is 0.050, so H2 is rejected. Because the sig value is right above 0.050, this variable can be categorized as close to significant or marginally influential. And the variable knowledge about auditing has a significant effect on the interest of accounting students in becoming public accountants, where t count > t table (2.396 > 1.999) and sig 0.020 < 0.05, then H3 is accepted
Analisis Faktor-Faktor Yang Mempengaruhi Penggunaan Teknologi Akuntansi di Usaha Kecil dan Menengah Rahmi, Rahmi; Suhaety, Yeye; Rubiyanti, Desi
Atestasi : Jurnal Ilmiah Akuntansi Vol. 8 No. 2 (2025): April - September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v8i2.1677

Abstract

Tujuan: untuk menganalisis faktor faktor yang mempengaruhi penggunaan teknologi akuntansi pada UKM di Kabupaten Dompu, Indonesia. Desain Penelitian dan Metodologi: Metode kuantitatif dengan purposive sampling menghasilkan 97 responden. Analisis data dilakukan menggunakan SPSS 25 melalui uji validitas, reliabilitas, asumsi klasik, dan regresi linier berganda. Hasil dan Pembahasan: Hasil penelitian menunjukkan bahwa jenjang pendidikan (β = 0,489, p = 0,004), lama usaha (β = 0,396, p = 0,003), dan pelatihan akuntansi (β = 0,337, p = 0,008) secara parsial berpengaruh positif dan signifikan terhadap penggunaan teknologi akuntansi. Secara simultan, ketiga variabel tersebut menjelaskan 46,2% variasi adopsi (adjusted R² = 0,462; F = 28,52; p < 0,001). Implikasi: Temuan ini mengindikasikan pentingnya peningkatan jenjang pendidikan pemilik, pengalaman usaha yang panjang, dan program pelatihan akuntansi terarah untuk mendorong adopsi teknologi akuntansi di UKM.
Elementary School Teachers’ Strategies in Overcoming the Challenges of Implementing English Language Learning in Pajo District Ramadhan, Risca Ariska; Rubiyanti, Desi
Jurnal Pendidikan dan Pembelajaran Indonesia (JPPI) Vol. 5 No. 4 (2025): Jurnal Pendidikan dan Pembelajaran Indonesia (JPPI), 2025 (4)
Publisher : Yayasan Pendidikan Bima Berilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53299/jppi.v5i4.2661

Abstract

This study aimed to analyze (a) the challenges faced by teachers in implementing English teaching at the elementary level, (b) the strategies developed to overcome limitations in competence, resources, and student motivation, and (c) the ways teachers adapt instructional practices to the local context of Pajo District. Employing a descriptive qualitative design, data were collected through in-depth interviews, classroom observations, and documentation, and were analyzed thematically. The findings revealed that teachers encounter multiple obstacles, including limited instructional time, inadequate facilities, and low student motivation. Nevertheless, they developed adaptive strategies such as bilingual instruction, the use of simple and contextualized media, and material adaptation aligned with students’ everyday experiences. These strategies enhanced student engagement, though they did not fully overcome structural constraints. The study highlights the pivotal role of teacher creativity in maintaining English language instruction in resource-constrained settings. It also highlights the necessity of continuous professional training and the provision of adequate learning facilities by schools and government authorities. The implications suggest that locally adaptive pedagogical practices in Pajo can serve as a valuable model for other rural contexts facing similar challenges.
Employee Perceptions of Work-Life Balance and Its Implications for Decision-Making and Performance: A Study at PT Roti Dewi Bandung in Mbawi Village, Dompu Regency Kurniati, Sri; Ramadhan, Muh. Syahru; Rubiyanti, Desi
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9393

Abstract

This study aims to explore employees’ perceptions of work-life balance and its implications for decision-making and performance at PT Roti Dewi Bandung. The research employed a descriptive qualitative approach using semi-structured interviews with three key informants. The results indicate that work-life balance is not yet optimal due to high workloads, long working hours, and limited flexibility. This imbalance negatively affects decision-making leading to hasty and unfocused actions and decreases performance due to fatigue and emotional strain. Although the company provides support such as leave flexibility, it is insufficient to ensure a holistic balance. This study contributes to understanding work-life dynamics in small rural enterprises and suggests more humane and adaptive workplace policy reforms.
Co-Authors Faridah, Ida Hairul Anam Hayat, Nurul Mansyuri, M. Ikhwan Nurlaila Nurlaila Rahmi Rahmi Ramadhan, Muh Syahru Ramadhan, Risca Ariska Rimas, Rimas Rosmalia, Irin Sri Kurniati, Sri Sumarni Sumarni Yeye Suhaety