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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Studies in English Language and Education
Charatwattananich, Monparath
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Strategic Profitability: Extending the Resource-Based View for Hotel Businesses Iriani, Nisma; Djaya, Andi Amrullah; Rostini, Rostini; Nurmillah, Nurmillah; Charatwattananich, Monparath
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 11 No 2 (2024): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v11i2.51605

Abstract

The strategic achievement of firms, even especially hotel industry is monopolized by the quantitative measures in financial reports. This study advances the neglected conversation of strategic profitability by the perspective hotel managers in recorded responses. They fill the questionnaires regarding the service-based resources, the strategic entrepreneurship capacity in established business, and finally the strategic profitability. 329 managers provide responses by the 5-point Likert scale, and the data serves as the basis for partial-least-square structural-equation modelling (PLS-SEM). The findings indicate the acceptance of all relationships as service-based resources are critical to build the strategic entrepreneurship, and measurable performance. The mediation test is also supported. This study establishes the critical importance of building a specific strategic measure for service firms, with which policy is catered.
Language attitudes toward Global Englishes: Is Thai accented English our identity? Charatwattananich, Monparath; Proces, Jeremy
Studies in English Language and Education Vol 11, No 1 (2024)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/siele.v11i1.29941

Abstract

This study examines language attitudes toward Global Englishes (GE) among employees of multinational companies in Thailands Chonburi and Rayong provinces. Sequential mixed-method research is applied. The survey questionnaires were first distributed and a total of 120 participants responded. The participants were employees in multinational companies and used English as their primary working language. The analysis of questionnaires revealed a prevailing inclination towards native speakerism while acknowledging the importance of GE in the global workplace. Participants demonstrated proficiency in communicating with both native and non-native English speakers. An in-depth interview approach is used with 10 informants for confirming or disconfirming the survey results. However, interviews highlight a complex attitude towards GE, particularly among high-ranking individuals who strongly adhere to standard English ideology. Nonetheless, a significant number of participants recommended introducing GE concepts to Thai students as a valuable step towards familiarizing them with diverse English varieties. This recognition of the need to prepare the next generation for a globalized world is encouraging. The prevalence of native speakerism underscores the urgency of addressing language attitudes and promoting linguistic inclusivity within the global workplace. By fostering on cultural awareness and embracing linguistic diversity, we can create a more inclusive environment that appreciates and values different English accents and expressions. This study highlights the ongoing importance of these efforts in promoting a comprehensive understanding of GE and nurturing a global mindset among individuals and institutions alike.
Co-Authors Djaya, Andi Amrullah Iriani, Nisma Nurmillah Nurmillah, Nurmillah Proces, Jeremy Rostini, Rostini