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p-Index From 2020 - 2025
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All Journal International Journal of Community Service
binti Salleh Hudin, Noraine
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Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Strengthening Marketing Innovation In MSMEs Business Incubators In Kraftangan Malaysia Selangor Branch Nuvriasari, Audita; Binti Salleh Hudin, Norlaile; As’ari, Hasim; binti Salleh Hudin, Noraine
International Journal Of Community Service Vol. 3 No. 3 (2023): August 2023 (Indonesia - Malaysia - Philippines - South Korea )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i3.214

Abstract

The International community service partners are MSMEs business incubators under the auspices of Kraftangan Malaysia Selangor Branch. The purpose of community service activities is to increase partners' awareness of the importance of innovation, one of which is marketing innovation in order to develop and improve the business performance of MSMEs. The activity method is to provide education to partners through counseling programs. The result of community service is an increase in partners' knowledge about marketing innovation in the form of product innovation and packaging to be able to develop in their business.
Co-Authors As’ari, Hasim Audita Nuvriasari Binti Salleh Hudin, Norlaile