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All Journal Target : Jurnal Manajemen Bisnis Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA) Jurnal Akademik Pengabdian Masyarakat Jurnal Media Digital
Febisatria, Andhi
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Optimalisasi Instagram sebagai Strategi Pemasaran Digital untuk UMKM Kepepes Febisatria, Andhi; Putri, Ainin Syukuria; Stefan, Yonatan Alvin
Jurnal Pengabdian Masyarakat STIE Surakarta Vol 4 No 1 (2025): Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/dimaseta.v4i1.164

Abstract

Perkembangan teknologi digital telah mendorong pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mengadopsi strategi pemasaran yang lebih modern dan adaptif. Salah satu pendekatan yang relevan adalah pemanfaatan media sosial sebagai sarana pemasaran digital, khususnya platform Instagram yang memiliki daya tarik visual dan jangkauan luas. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku UMKM “Kepepes”, sebuah usaha kuliner berbasis pepes ikan, dalam mengelola akun Instagram sebagai alat pemasaran produk. Metode pelaksanaan kegiatan berupa pelatihan langsung kepada pemilik UMKM. Materi pelatihan meliputi perencanaan konten, teknik copywriting, manajemen unggahan, dan analisis insight Instagram. Hasil pelatihan menunjukkan adanya peningkatan pemahaman dan keterampilan peserta dalam membuat konten yang menarik, serta menyusun strategi komunikasi pemasaran digital yang lebih terarah. Peserta juga mampu menyusun kalender konten dan memahami waktu optimal untuk melakukan promosi di media sosial. Dengan pelatihan ini, UMKM diharapkan dapat meningkatkan jangkauan pasar dan daya saingnya melalui optimalisasi media sosial. Kegiatan ini membuktikan bahwa edukasi digital kepada pelaku UMKM sangat penting untuk mendorong pertumbuhan usaha yang berkelanjutan di era transformasi digital.
Analisis Persepsi Konsumen terhadap Penggunaan Aplikasi Livin by Mandiri Febisatria, Andhi; Adwishanty, Putu Ruth
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.1078

Abstract

This study aims to analyze consumer perceptions regarding the use of the Livin by Mandiri mobile banking application. The research is grounded in the Technology Acceptance Model (TAM), focusing on two main constructs: perceived usefulness and perceived ease of use. Data were collected using a qualitative content analysis approach, with user comments on the Google Play Store serving as the primary data source. The findings reveal that while many users express positive attitudes toward the functionality and features of the application, a significant portion also reports dissatisfaction with system performance, user interface, and customer service response times. The study contributes theoretically by validating the applicability of TAM in the context of mobile banking, and practically by offering insights for developers to enhance the user experience of Livin by Mandiri. Furthermore, this research introduces a novel methodological approach by utilizing digital user reviews as a primary data source. It is recommended that future studies incorporate broader data sources, including social media comments and surveys, to strengthen the generalizability of the findings.
Analisis SWOT Implementasi Penggunaan Aplikasi Livin by Mandiri Febisatria, Andhi
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.1168

Abstract

This study aims to evaluate the implementation of the Livin’ by Mandiri application using the SWOT analysis approach (Strengths, Weaknesses, Opportunities, Threats). The application represents a digital transformation of Bank Mandiri’s banking services, designed to provide easy access and efficiency in financial transactions. Despite offering various advantages such as a wide range of features, a user-friendly interface, and the backing of Bank Mandiri’s trusted reputation, the application also faces several challenges, including technical issues, reliance on internet connectivity, and varying levels of digital literacy among users.The research uses a qualitative descriptive approach with a case study method, focusing on active users of the Livin’ application. Data were collected through interviews, direct observations, and documentation studies, with data validity ensured through triangulation.The analysis results show that the application has strong growth potential in line with the increasing public interest in digital banking services. To address the existing challenges, strategies are needed to improve security systems, develop innovative features, and collaborate with external parties such as fintech companies. Proper management of internal strengths and external opportunities, along with mitigation of weaknesses and threats, can help strengthen Livin’ by Mandiri’s position amid the growing competition in digital financial services.
Digital Banking Adoption in Indonesia: The Role of Perceived Usefulness and Ease of Use Febisatria, Andhi; Zulfahmi; Try Zarazwanty R. Laega, Eureka; Davidsi Sipayung, Leonardo Davidsi Sipayung; Agus Pratama, Aryan
Target : Jurnal Manajemen Bisnis Vol. 7 No. 2 (2025): Target : Jurnal Manajemen Bisnis : In-Press
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v7i2.5868

Abstract

The advancement of digital technology has revolutionized the banking industry, enabling greater convenience, speed, and efficiency in financial transactions. This study aims to analyze the influence of perceived usefulness and perceived ease of use on behavioral intention to use the Livin’ by Mandiri appli- cation, employing the Technology Acceptance Model (TAM) as the theoretical framework. A quantitative research approach was used through a survey of 100 active Bank Mandiri customers who have used the Livin’ by Mandiri application for at least 1 year. Purposive sampling was used to select respondents, and data were analyzed using multiple linear regression in IBM SPSS Statistics 22. The findings indicate that perceived usefulness and perceived ease of use both have a positive and significant impact on behavioral intention to use. These results confirm that user perceptions of benefits and ease of use are key drivers of digital banking adoption. Accordingly, this study reinforces the relevance of the TAM model in explaining the adoption behavior of digital banking technologies among urban communities in Indonesia, which are increasingly adaptive to digital transformation in the financial sector.
PENINGKATAN LITERASI DIGITAL MAHASISWA MELALUI PELATIHAN DIGITAL MARKETING DAN PEMBUATAN PERENCANAAN KONTEN SOSIAL MEDIA DI UNIVERSITAS PATOMPO MAKASSAR Febisatria, Andhi; Eureka Tri zarazwaty; Abd. Rahman Yus
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.7264

Abstract

Advances in digital technology have shifted marketing strategies and require students to develop digital marketing skills. Students of the Management Study Program at Patompo University still show limited understanding of digital strategies and content planning. This community service program aims to strengthen digital literacy through digital marketing training and mentoring in content planning. The activity was conducted on August 28, 2025, at the Faculty of Economics Auditorium, Patompo University. The results show improved student abilities in designing digital strategies, producing structured content, and using social media for promotional purposes. The program enhances students’ practical readiness for digital-based industry demands.
ANALISIS SWOT PENJUALAN KUE JALABIA DI DKI JAKARTA Putu Ruth Adwishanty; Febisatria, Andhi
Jurnal Media Digital Vol. 1 No. 01 (2025): Media Digital Mei 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas LIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis strategi penjualan kue Jalabia melalui pendekatan (Strengths, Weaknesses, Opportunities, Threats). Kue Jalabia merupakan salah satu produk kuliner tradisional yang memiliki nilai budaya tinggi dan potensi pasar yang cukup besar. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara informal dengan pelaku usaha, dan studi dokumentasi. Hasil penelitian ini adalah kekuatan dari kue jalabia berasal dari cita rasa yang khas, pembuatan yang tidak sulit dan bahan baku mudah didapatkan. Namun, masih terdapat kelemahan utamanya dari segi pemasaran yang masih konvensional serta pengemasan yang kurang menarik. Peluang dari usaha penjualan kue utamanya dari segi dukungan pemerintah pada pelaku usaha kuliner tradisional. Ancaman yang ada masih berkaitan dengan persaingan dengan kuliner modern. Penelitian ini menyarankan pelaku usaha kue jalabia untuk mengedepankan inovasi dari segi pemasaran.
Co-Authors Abd. Rahman Yus Adwishanty, Putu Ruth Ainin Syukuria Putri, Ainin Syukuria Aryan Agus Pratama Davidsi Sipayung, Leonardo Davidsi Sipayung Eureka Tri zarazwaty Putu Ruth Adwishanty Stefan, Yonatan Alvin Try Zarazwanty R. Laega, Eureka Zulfahmi